Atmano mokshartham jagat hitaya cha (translation: for the salvation of our individual self and for the well-being of all on earth) is a sloka of the Rig Veda. Vivekananda would often use it, and it became the motto of the Ramakrishna Mission that he founded in 1897 and the related Ramakrishna Math.
The motto suggests twofold aim of human life— one is to seek salvation for one's soul and the other is to address the issue of welfare of the world.
Atmano mokshartham jagat hitaya cha
आत्मनो मोक्षार्थम् जगत् हिताय च
Ātmano mokṣārtham jagat hitāya ca
For the salvation of our individual self and for the well-being of all on earth
The dictum has two messages. One is to seek salvation for one's soul and the other is to address the issue of welfare of the world. This motto also cements the two divergent and obvious aspects of 'atman' (soul) and 'jagat hitaya' (service to humanity) which are to be achieved by one's own efforts. To achieve this, constant human effort is a requisite not only for one's own salvation but also for providing service to the humanity at large.
This theme was enunciated by Ramakrishna Paramahamsa to a query by Swami Vivekananda for personal liberation. Ramakrishna then admonished Vivekananda, saying that he expected him to personify the huge Banyan tree, which not only provided shade but also solace to the people. This direction of Ramakrishna resulted in Vivekananda creating the two institutions – the Ramakrishna Math and the Ramakrishna Mission – which were open to all class of people irrespective of their caste and creed. The objective of the two institutions was defined as "Atmano Mokshartham Jagat Hitaya Cha – For the emancipation of one's self and the good of the universe", which became the raison d'etre of the Ramakrishna Order. This motto coined by Vivekananda does not have any overtones of proselytizing, but it is a philosophy which helps in its adoption by people of all faiths.
This theme lead to the business management model of "Shrelekar Model", which defined ‘work’ as an opportunity to do good to the world concurrently achieving spiritual and material advancement in life.
- Singh 2005, p. 71.
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- Sarvabhutananda 2012, p. 30.
- Nanjundiah 2007, p. 6.
- Vanamali 1998, p. 1.
- "Philosophy of the Ramakrishna Order". Ramakrishna Math, Pune. Retrieved 14 September 2013.
- Nanjundiah 2007, p. 11.
- Banerjee 2005, p. 135.
- Anand Krishna (2 October 2009). "The Quintessence of Religion". The Bali Times. Retrieved 14 September 2013.
- Banerjee, Bani P. (2005). Foundations of Ethics in Management. Excel Books India. ISBN 978-81-7446-436-1.
- Nanjundiah, M. S. (2007). A Spiritual Centre Blossoms: Ramakrishna Math, Bangalore, First 100 Years--1904-2004. Ramakrishna Math. ISBN 978-81-7907-054-3.
- Singh, Karan (1 January 2005). Hinduism. Sterling Publishers Pvt. Ltd. ISBN 978-1-84557-425-3.
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- Sarvabhutananda, Swami (2012). Ramakrishna Movement. Ramakrishna Mission Institute of Culture. ISBN 81-87332-38-7.