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The Clorox Company, based in Oakland, California, is an American multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees worldwide as of June 30, 2013.Cite error: A <ref> tag is missing the closing </ref> (see the help page).

Burt's Bees natural cosmetics and personal care products^[1]

For historical reasons, and in certain markets, the company's bleach products are sold under regional brands. In 2006, Clorox acquired the Javex line of bleach products in Canada, and similar product lines in parts of Latin and South America, from Colgate-Palmolive.^[2]

Corporate responsibility

In 2011, The Clorox Company became an early adopter of a corporate trend to integrate corporate social responsibility (CSR) reporting with financial reporting. The company’s annual report for the fiscal year ending in June 2011 shared data on financial performance as well as advances in environmental, social and governance performance.^[3]

Advertising awards

In 2012, Clorox “Bleachable Moments,” a national television ad campaign targeted to young adults, garnered silver and bronze Clio awards for DDB San Francisco, the agency that produced the ads.^[4] Another ad produced by DDB in 2012, a suggestive Liquid Plumr spot titled “Double Impact,” was named Advertising Age’s Viral Video of the Year in the :60 spot category.^[5]

Controversy

Allegations of sexism

During 2006 and 2007, a Clorox commercial that aired nationally showed several generations of women doing laundry. The commercial included the words "Your mother, your grandmother, her mother, they all did the laundry, maybe even a man or two." Feminists criticized the commercial for insinuating that doing laundry is a job for women only.^[6]^[7]

Questioned product claims

In 2008, the Sierra Club endorsed the Clorox Green Works line. Sierra Club Executive Director Carl Pope stated that one of non-profit organization's "primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. Products like Green Works help to achieve this goal in the home.” The Sierra Club also partnered with Clorox “to promote a line of natural cleaning products for consumers who are moving toward a greener lifestyle."^[8] The partnership "caused schisms" in the club, which contributed in part to Pope's decision to resign.^[9]

References

^ Cite error: The named reference ourbrands was invoked but never defined (see the help page).
^ Clorox press release, December 20, 2006
^ Cite error: The named reference socialresponsibility was invoked but never defined (see the help page).
^ "CLIO Award: Clorox – "Daddy" – DDB California". AdForum.com. Retrieved 21 February 2014.
^ "Advertising Age Viral Video Awards". DDBNorthAmerica.com. Retrieved 21 February 2014.
^ Wallace, Kelsey (August 31, 2009). "Mad Men's Portrayal of Sexism Seeps Unironically into its Commercial Breaks". Bitch magazine. Retrieved February 5, 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
^ "Clorox's history of women's unwaged labor". Feministing. Retrieved November 8, 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
^ "Some in Sierra Club feel sullied by Clorox deal". NBCNews.com. Retrieved 21 February 2014.
^ Sahagun, Louis. "Sierra Club leader departs amid discontent over group's direction". Los Angeles Times. Retrieved 21 February 2014.