KKLQ (FM): Difference between revisions

KKLQ

Los Angeles, California
Broadcast area	Greater Los Angeles Area
Frequency	100.3 MHz (HD Radio)
Branding	The K-Love for Christian Music
Programming
Format	Contemporary Christian
Affiliations	K-Love
Ownership
Owner	Educational Media Foundation
Sister stations	KYLA
History
First air date	1957 (as KMLA)
Former call signs	KMLA (1957–1965) KVXN (January–April 1965) KFOX-FM (1965–1972) KIQQ (1972–1989) KQLZ (1989–1993) KXEZ (1993–1996) KIBB (1996–1997) KCMG (1997–2001) KKBT (2001–2006) KRBV (2006–2008) KSWD (2008–2017)
Call sign meaning	K "K-L(Q)VE"
Technical information
Facility ID	70038
Class	B
ERP	5,400 watts
HAAT	889.0 meters (2,916.7 ft)
Transmitter coordinates	34°13′35″N 118°04′01″W / 34.2264°N 118.0670°W / 34.2264; -118.0670
Translator(s)	KKLQ-FM2
Links
Webcast	Listen Live
Website	klove.com

KKLQ is a radio station in Los Angeles, California. Owned by the Educational Media Foundation, it carries a contemporary Christian music format from its national network K-Love. The station's transmitter is located atop Mount Wilson and a booster in Santa Clarita, KKLQ-FM2 on 100.3 MHz to help extend KKLQ's coverage to the areas north of the Los Angeles metro.

From 2008 through 2017, the station broadcast a classic rock format under the brand 100.3 The Sound as KSWD. In 2017, the station's owner Entercom announced its merger with CBS Radio. In order to satisfy FCC ownership caps, Entercom retained CBS Radio's LA cluster, but divested KSWD to the Educational Media Foundation. The EMF assumed control of the station on November 16, 2017, flipping it to K-Love programming. Its studios were located on Wilshire Boulevard in the Miracle Mile district of Los Angeles.

100.3 FM debuted in 1957 as a background music station with the call letters KMLA. In 1965, the station became KVXN and then KFOX-FM, the country sister station to KFOX (1280 AM) in Long Beach.

In 1972, 100.3 FM was purchased by four businessmen who changed the call letters to KIQQ (K100), in an attempt to capitalize on its 100.3 MHz dial location. The next year, with the station's soft rock format failing to gain ratings or billing, KIQQ brought in deposed KHJ heavyweights Bill Drake and Gene Chenault, who contracted to program and manage the station.

In spite of bringing in former KHJ powerhouse jocks, including Robert W. Morgan and The Real Don Steele, certain management and programming decisions are believed to have led to the demise of Drake-Chenault's run at 100.3. By 1975, Morgan and Steele were gone. Ultimately, the station cut costs drastically by airing a generic national format via satellite.

In the early 1980s, “K-100” dropped its handle, and kept to the calls as "KIQQ” with a live and local aggressive Top 40/CHR format. The on-air lineup included Jeff Thomas, G.W. McCoy (engaged to Heather Locklear for a time), and Francesca Cappucci. "Play Hits for Cash" was a regular promotion. KIQQ simulcasted the NBC show Friday Night Videos, and even had Wally George as a weekend call in host. KIQQ also carried American Top 40 in 1983, after competing station KIIS-FM lost AT40 over the playing of network commercials, forcing KIIS to create its own chart show, Rick Dees Weekly Top 40.^[1]

By 1986, with competition from KIIS, KKHR, and KBZT proving too intense (KIIS FM alone had a 10 rating in the Arbitron book), KIQQ became easy listening "100.3 K-Lite." That lasted for only three years before the launch of another new format.

In 1989, KIQQ was sold to Westwood One, which hired Scott Shannon from WHTZ in New York to program the station. They became KQLZ "Pirate Radio 100.3" at 5 a.m. on March 17, 1989, airing a Top 40 playlist heavily leaning toward rock. The last song on KIQQ was "(At) The End (Of A Rainbow)" by Earl Grant, while the first song on "Pirate Radio" was "Welcome to the Jungle" by Guns 'n' Roses.^[2] While KQLZ played a lot of heavy metal, they also mixed in some mainstream rock and even a few dance songs by artists like Madonna.

The first ratings books showed an initial spike, but faded rather quickly once the novelty wore off. KQLZ eventually dropped the dance songs and went completely rock. Shannon was let go in February 1991, and he eventually went back to New York to program WPLJ. On December 25, 1992, KQLZ shifted to modern rock and dropped the "Pirate Radio" moniker, and rebranded as simply "100.3 FM, Southern California's Cutting Edge."

Finally opting to leave the radio ownership business, Westwood One sold KQLZ to Viacom (now CBS Radio) in 1993, and the new owners ended the rock format at 3 p.m. on April 2nd of that year.^[3] Viacom brought KXEZ and its soft adult contemporary format back to life at 100.3 FM after a six-month absence from the FM dial. The KXEZ call letters and format were previously at 98.7 FM. In 1992, KXEZ had become KYSR and was named "Star 98.7".

On August 29, 1996, at Noon, KXEZ changed calls to KIBB, and flipped to a dance-leaning Rhythmic Hot AC format, branded as "B100" ("The Rhythm of L.A."). The first song on "B" was "You Dropped a Bomb on Me" by The Gap Band.^[4] The move was to go after listeners who have become disenfranchised with the increasing hip-hop content at KPWR. The move also came about based on the instant success of WKTU in New York City, which debuted in February of that year. In 1997, the Chancellor company would buy KIBB, added currents to its playlist, and shifted directions to Rhythmic Contemporary Hits, as well as altering their slogan to "L.A.'s Hot FM".

Despite the effort and a promotional campaign (one memorable ad featured a large billboard of a Latina woman dancing placed near a building on Broadway in Downtown Los Angeles), KIBB couldn't make a dent in the ratings. After a little over a year and minor tweaks in its playlist and direction, KIBB's fate was sealed when Chancellor decided to drop the format at 5 PM on November 19, 1997 (after a couple of days of teasing a "major event" and playing "I'll Be Missing You" by Puff Daddy as the final song) for yet another short-lived fad: Rhythmic Oldies as "Mega 100." The first song on "Mega" was "The Cisco Kid" by War.^[5] The call letters were changed to KCMG. The format, which drew instant ratings success in the market, was replicated on many stations across the country in the late 1990s (however, many of these stations would flip in the early 2000s due to poor ratings and promotion). Chancellor merged with Capstar in 1999, forming AMFM Inc.

Clear Channel Communications (now iHeartMedia) merged with AMFM in 2000. Because of this, Clear Channel was over the radio station ownership limits (5 FM stations, 3 AM stations) in Los Angeles. As a result, Clear Channel decided to keep the stronger 92.3 FM frequency. They chose to sell the 100.3 FM frequency and the intellectual property of KKBT, which was on 92.3 FM, to Radio One. KCMG's format and call letters would be retained and move to 92.3 FM.

When the switch was made at 5 p.m. on June 30, 2000, 100.3 became KKBT, "100.3 the Beat" and 92.3 became KCMG, "Mega 92.3".^[6][7][8] In August 2001, Mega's format on 92.3 did move in more of an Urban Adult Contemporary direction, as the "Jammin' Oldies" format was starting to fade in popularity, and became KHHT, "Hot 92.3," a direct competitor to KKBT. Soon afterward, KKBT released their morning team of Dre and Ed Lover, as well as afternoon drivers "The Baka Boyz".

During the first four years under Radio One, KKBT enjoyed modest success as it battled KPWR for the R&B/hip-hop crown. KKBT heavily promoted Steve Harvey as its high-profile morning star and billed itself under the slogan of "Harvey & Hip-Hop". However, KKBT never overtook KPWR in the ratings. Harvey was also at odds with station management over the station's hip-hop content and refused to play questionable songs during his show until his departure from the station and went to KDAY.

By 2004, the station began showing signs of erosion in ratings, as it faced new competition. KDAY, which was formerly on 1580 AM, signed on for the first time on FM at 93.5 and debuted its own hip-hop format that September, siphoning off a good number of KKBT listeners. KXOL-FM's flip to Reggaeton in 2005 took many of The Beat's Hispanic listeners. KKBT went through a great deal of turmoil, with several popular airstaffers leaving or being dismissed from 2002 through 2006.

On May 19, 2006, at Midnight, KKBT officially threw in the towel as a Mainstream Urban outlet and flipped to a hybrid Urban Adult Contemporary/Urban Talk format dubbed "Rhythm & Talk". According to the press release that was featured on the station's website: "The new format, which will engage 25- to 49-year-old adults, takes the best music of Urban Adult Contemporary stations and adds compelling content delivered by proven national personalities Tom Joyner, Ananda Lewis, Michael Baisden, Wendy Williams and Free."^[9][10] Although it retained "The Beat" branding, the peace sign which was long a staple of The Beat in station logos, was discontinued.

However, the 'Rhythm and Talk' emphasis did not succeed in the ratings, and the station dropped Free and Lewis first from the lineup. Williams, which aired on tape delay after midnight on weekends, was dropped later, and the Tom Joyner Morning Show was dropped when it could not compete with Steve Harvey on KDAY.^[11] Other on-air staffers also left the station, but Baisden remained until the station's format flip in April 2008. Michael Baisden later landed on KDAY, before being dropped by the station in July 2009.

KKBT was the last full-market Hip Hop/R&B station to use the Urban format as opposed to Rhythmic, not to mention the only one that covered the entire metro. However, much of its target audience tuned to other stations: Hispanics preferred KPWR and KXOL-FM, African-Americans had KHHT, KJLH, and to a lesser extent, KTWV, as options; and in the meantime KMVN debuted and targeted older listeners with dance pop from the 1980s to the present day. With that, ratings suffered, and speculation grew about its future. Emmis Broadcasting reportedly was interested in the station, but decided not to buy it.

Eventually, KKBT elected to go head-to-head with the Urban AC formats of KHHT and long-time Compton-based KJLH. The station also hired Cliff Winston away from KJLH for afternoon drive.

In October 2006, the station began phasing out the "Beat" branding and promos would only reference the 100.3 frequency and in December 2006, briefly touted "Majic", giving rise to speculation that Radio One would use the "Majic" brand, most notably found on sister stations WMMJ in Washington, DC, WWIN-FM in Baltimore, and KMJQ in Houston.^[12]

However, on December 29, 2006, at 8 a.m., Radio One instead unveiled "V 100.3". With that, an Urban heritage based era came to an end: The KKBT call-sign was no more after 16 years, and "The Beat" branding was erased as a piece of radio brand history as KKBT was the very first radio station to carry "The Beat" moniker (although KDAY briefly revived the branding soon after). With the change, the calls were changed to KRBV.^[13] (Ironically, KRBV and V 100.3 were both used on an Urban AC station, what is now KJKK, in the Dallas-Fort Worth Metroplex in the mid to late-1990s.) The imaging was similar in fashion to WRKS in New York City, perhaps a reason being that Barry Mayo, the former general manager for WRKS, is consulting Radio One and thus wanted to use similar imaging for this station.

The re-imaging and air-staff changes did not help the station's ratings, however. At a stockholders' meeting in 2007, some investors called for KRBV to be sold, but company officials said that they had no plans to do so. One possible reason for this is that KRBV was the only Radio One-owned and operated station in the three leading markets in the U.S. (as they do not own stations in New York City or Chicago). Also, a sale of KRBV would come at a loss to Radio One compared to how much it originally paid for it, possibly because of the residual effects of the frequency swap with KCMG.

On March 24, 2008, Radio One announced that the station had been sold to Bonneville International for $137.5 million. The transaction closed in the second quarter of 2008.^[14] According to a spokesperson for Bonneville, the station would continue to be a music station, although there were rumors that the station would actually flip to news/talk (similar to sister stations KTAR-FM in Phoenix, Arizona, KIRO-FM in Seattle, Washington, and WWWT in Washington, D.C.). On April 3, Bonneville confirmed it would flip the station to adult album alternative.^[15] On their final day, April 7, KRBV's air staffers bid farewell to their listeners.

On April 8, 2008, Bonneville took over the operations of KRBV, and dropped the Urban AC format at Midnight Pacific time. The station then began stunting as "Bruce Radio 100.3", playing all of Bruce Springsteen's hits (in connection to his show that night at the Honda Center in Anaheim). After ten hours of playing "The Boss," and after playing I Love LA by Randy Newman, KRBV made the following announcement: "Hello, and welcome to what we hope will be a new beginning for Southern California and music fans everywhere." The station then became "100.3 The Sound" and the AAA format officially launched, with "Beautiful Day" by U2 being the first song played.^[16]

The new station offered listeners a wide selection of rock music, stretching from the '60s all the way to "last week," according to Bonneville vice president of programming Greg Solk and executive VP Drew Horowitz. In an interview from R&R the day of the launch, Bonneville president and chief executive officer Bruce Reese told the music trade, "It’s great to be back in L.A." He added that "we are truly excited about our new station -- 100.3 the Sound will be a music station that has absolute respect for the music and that features a broad playlist."

On May 14, 2008, the new call letters, KSWD, were officially introduced. The rights to these call letters had to be purchased from an FM station in Seward, Alaska, who then switched to call sign KKNI-FM.

KSWD's new format and "The Sound" logo were loosely patterned after its then-sister station in Cincinnati, Ohio, WSWD. But whereas KSWD's direction took a broader approach, WSWD focused mostly on 1990s and current fare (WSWD switched to a different format in 2009).^{[citation needed]} KSWD was the fourth station in the Los Angeles radio market to program a Triple-A format. KNX-FM, KSCA and KACD/KBCD have featured the format in past years. The last of those stations also used the positioning statement "World Class Rock for Southern California."^{[citation needed]}

In May 2009, KSWD dropped its new music and shifted to classic rock, although its playlist included many more deep album tracks than their nearest competitors, KLOS and KCBS-FM. As a result, KSWD was pulled off of Mediabase's AAA reporting stations' panel. Rival KLOS had already switched back to a harder-edged version of the same format.

On July 10, 2009, KSWD held "Finally, a KMET Friday", an on-air event paying tribute to the defunct, pioneering Los Angeles rock station KMET; the event featured on-air appearances by former KMET personalities, classic jingles, and much of the music programming from the era (including an airing of Bob Marley & The Wailers's "Live at the Roxy" concert). The event was spearheaded by KSWD personality Jeff Gonzer, who was an alumnus of KMET; the station's program director Dave Beasing stated that public response to the event was "absolutely overwhelming and proof of the emotional connection that a generation of Southern Californians had with KMET",^[17] In 2013, KSWD held a second edition of the event, the "Mighty Met Weekend", from November 1 to November 3, 2013.^[18]

On December 8, 2014, KSWD general manager Peter Burton and program director Dave Beasing announced that Mark Thompson would replace Joe Benson in mornings at KSWD.^[19] Benson would move to middays and current midday host Andy Chanley would become part of Thompson's show. From 1987 to 2012, Thompson co-hosted the KLOS morning show with Brian Phelps.

On July 14, 2015, it was announced that Entercom would swap four of its stations in Denver to Bonneville in exchange for KSWD, to comply with ownership limits related to Entercom's acquisition of Lincoln Financial Media's radio stations. Once the purchase was completed on July 17, Entercom began operating KSWD under a time-brokerage agreement, marking the company's entry into the Los Angeles market for the first time, while Bonneville began operating their new cluster in Denver that same day.^[20] The swap to Entercom was consummated on November 24, 2015.

On May 21, 2016, LARadio.com announced that the recently rechristened Los Angeles Rams of the National Football League would air live games on KSWD, alongside AM station KSPN.^[21]

On February 2, 2017, Entercom announced its intent to merge with CBS Radio.^[22] Once again, the company was required to divest stations in order to comply with ownership limits; on September 26, 2017, the company announced that it would divest KSWD, KSOQ-FM, and WGGI to the Educational Media Foundation (EMF) for $57,750,000. KSWD was to be flipped to a contemporary Christian music format as part of the EMF's K-Love network.^{[23][24][25][26]} The sale of the three stations to the EMF was approved on November 2.^[27]

The station was scheduled to switch to K-Love on November 16, 2017; it was also announced that Los Angeles Rams FM radio broadcasts would move to KCBS-FM, beginning with the team's next game on November 19.^[28][29][28] As the station's final songs as a rock station, morning co-host Andy Chanley played the side-two medley of The Beatles' Abbey Road, concluding with "The End". Shortly after a final sign-off by Chanley, KSWD switched to K-Love at 1:00 p.m. PT.^[30][31] The station also changed its call letters to KKLQ; these call letters had been warehoused by a K-Love station in Fargo, North Dakota now known as KLDQ. Entercom completed its merger with CBS Radio the next day.^[32]

The EMF was required to reach an agreement with Univision Radio's Los Angeles station KLVE in order to use the "K-Love" name on KKLQ, as KLVE has branded itself as "K-Love" since 1971. While terms of this agreement have not disclosed, KKLQ does run a different top-of-hour station identification than other K-Love stations, which contains the positioning statement "the K-Love For Christian music" in order to distinguish it from KLVE, which broadcasts a Spanish-language adult contemporary format.^[33]

• Mark Thompson: Morning host. On August 3, 2016, he exited the station and planned to launch a syndicated radio program, Cool Stories in Music. His co-hosts remained.^{[citation needed]}
• Andy Chanley: Morning host

• Facility details for Facility ID KKLQ ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's FM station database
• FCC History Cards for KKLQ