YSR Cheyutha
| YSR Cheyutha | |
|---|---|
| Type of project | Government Welfare Scheme |
| Location | Andhra Pradesh, India |
| Founder | Government of Andhra Pradesh |
| Chief Minister | Y. S. Jagan Mohan Reddy |
| Ministry | Women's welfare department |
| Established | 12 August 2020 |
| Budget | ₹17000 crores |
| Status | Active |
| Website | apmepma |
YSR Cheyutha is a program launched by the Government of Andhra Pradesh to assist women aged 45 to 60 from weaker socio-economic background by providing financial benefit of ₹75000 over the period of four years.
Development
The scheme was launched by Chief minister of Andhra Pradesh Y. S. Jagan Mohan Reddy on 12 August 2020[1] with the budget of ₹17000 crores. The project covers 23 lakh women[2] aged 45–60 belonging to BC/SC/ST/Minority castes who would get benefitted by receiving a total amount of ₹75000 over the period of four years at the rate of ₹18750 rupees per annum. The first installment of 18750 rupees was credited into the bank accounts of 23 lakh beneficiaries on 12th Aug, 2020.[3]Government of Andhra Pradesh has spent ₹8,943.52 crores in the first two years for the scheme and has further released ₹4,339 crore on 22 June 2021[4]
The scheme
YSR Cheyutha was introduced to financially assist women aged 45 to 60 from weaker social and economic sections and the government signed memoranda of understanding (MoUs) with Amul, P&G, ITC Limited, Hindustan Unilever, Allana group and Reliance Industries[5] to develop entrepreneurship skills among women and to provide technical and marketing support in the areas of production and marketing.[6][7][8] Women opting production sector are trained by the companies and the products produced by them are bought back. Whereas the women opting to marketing sector are given a choice to purchase the products of their choice at marginal rate which could be sold in retail sector with profits.[9]
References
- ^ "YSR Cheyutha scheme launch today". www.thehansindia.com. 2020-08-12. Retrieved 2021-09-23.
- ^ "YSR Cheyutha will benefit 23 lakh women". The New Indian Express. 2020-08-12. Retrieved 2021-09-23.
- ^ "Andhra Pradesh CM Jaganmohan Reddy launches YSR Cheyutha scheme | Vijayawada News - Times of India". The Times of India. 2020-08-12. Retrieved 2021-09-23.
- ^ "CM to credit ₹4,339 cr. to 23 lakh women today". The Hindu. 2021-06-22. ISSN 0971-751X. Retrieved 2021-09-23.
- ^ "AP govt enters into partnership with corporate houses". ANI News. 2020-08-21. Retrieved 2021-09-23.
- ^ "Jagan Reddy's scheme for women allows cash transfer, promotes self-reliance". Hindustan Times. 2020-08-12. Retrieved 2021-09-23.
- ^ "Andhra govt ties up with major corporate players to empower women". Business Standard India. 2020-08-21. Retrieved 2021-09-23.
- ^ "Govt. ropes in more firms to implement YSR Cheyutha". The Hindu. 2020-08-20. ISSN 0971-751X. Retrieved 2021-09-23.
- ^ "Andhra Pradesh inks pact with Reliance, Allana group for empowering women". @businessline. 2020-08-20. Retrieved 2021-09-23.