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IT in Smart Cities
Studybook for DOBA students. Edited by Tomislav Rozman
- Introduction to customer relationship building
- Customer satisfaction
- Loyalty business model
- Relationship marketing
- Customer retention
- Customer lifetime value
- Net Promoter
- CRM basics
- Sales process engineering
- ECRM
- Customer relationship management
- Comparison of CRM systems
- Traditional marketing
- Marketing strategy
- Marketing plan
- Digital marketing and lean sales funnel
- Growth hacking
- Conversion funnel
- Content marketing
- Search engine optimization
- Web analytics
- Business Intelligence
- Business intelligence