User:Olivia12389/sandbox

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REVERB
FoundersAdam Gardner & Lauren Sullivan
Type501(c)(3)
Location
Employees
9
This page is about the non-profit, environmental organization. For other uses, see Reverb (disambiguation).

Reverb is a US 501(c)(3) non-profit environmental organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. The non-profit works on comprehensive, custom programs to green the tour itself while engaging concertgoers to take action for the environment. At music shows across the country, REVERB offers many volunteer opportunities to spark interest and action toward environmental sustainability for fans and artists alike.[1][2] REVERB also works to move forward the sustainable practices of music industry leaders, including venues, record labels, and radio stations.[3]

Founded in New York City but headquartered in Portland, ME REVERB maintains a small staff, which work to support the organization's mission.[4][5]

Mission Statement

Deeply rooted within the music and environmental communities, REVERB educates and engages musicians and their fans to take action toward a more sustainable future.[1]

History

In the early 1990s, Lauren and Adam met outside Boston as undergraduates at Tufts University. At this time, Adam and two fellow college students formed the band Guster. When Adam was touring, Lauren realized that concerts could be used as "powerful environmental platforms" [6]

Soon after, the couple discovered that Bonnie Raitt had a similar project of what they'd envisioned, with a touring arm called "Green Highway." At these shows, she had hybrid cars on display, used reusable cutlery and dishwater, and used cups to refill drinks instead of plastic water bottles. [7] [8] Raitt took REVERB under her foundation (Artistic Resources in Action) as a project until Lauren and Adam got their own non-profit status as REVERB. Cite error: A <ref> tag is missing the closing </ref> (see the help page). From that point forward, REVERB set out to help bands decrease the environmental impact while traveling and performing [6]

The co-headlining tour with Alanis Morissette and Barenaked Ladies was the first tour REVERB greened in the summer of 2004. Lauren and Adam chased the tour in Guster's old van and set up and tore down the Eco-Village night after night. [9] Since then, REVERB has greened over 100 major music tours, partnered with more than 2,500 environmental groups, and worked with dozens of bands such as Dave Matthews, Ben Folds, and Jack Johnson.

Programs

Not only does REVERB create custom programs for tours and venues, they have several core programs which include:

Concert Tours


Festivals

REVERB has implemented backstage greening and the #RockNRefill program at many festivals across the country including Lockn' Festival, Mountain Jam, Forecastle Festival and more.

Campus Consciousness Programs

Half music tour, half environmental campaign, the purpose of the Campus Consciousness Tour (CCT), which has a minimal environmental footprint, is to inspire and activate students in an electric atmosphere while leaving a positive impact on each community the tour visits. The CCT occurs in the fall and spring semesters and features artists that are popular among university students. [10] In 2016, REVERB partnered with Walk the Moon and X Ambassadors. Past artists on the tour have been Drake, Capital Cities, and Grouplove. [10][11]

Venue-Residencies

In 2016, after greening thousands of music events at venues all over the country, REVERB decided to build on knowledge and expertise and expand environmental efforts to include season-long programs at four partner venues. With the support of these venues – Xfinity Center (Mansfield, Massachusetts), Darling's Waterfront Pavilion in Bangor, ME and Maine State Pier & Thompson’s Point in Portland, ME – REVERB was able to provide free filtered water to fans, support several local non-profits and reach over a million fans.[12][13]

In Maine, fans sent a strong message to Senator Susan Collins in support of clean energy through a post card campaign. In addition, thousands of concert-goers supported a local solar petition. In Mansfield, Massachusetts, fans helped feed over 500 families in need. And between all four programs, fans helped us raise $52,000 for local nonprofits.[12]

Campaigns

Farm Support

Farm-to-Family Program
Once a fan donates ten dollars to REVERB, they receive a reusable water bottle and free water refills from the water filling station at the venue. These donations are given to a local farmer, who fans get to meet at the Eco-Village. This farmer uses the donations to grow food for local shelters and food banks. So, with one ten dollar donation, the fans reduce the use of plastic, support farmers, and feed people in their community, all while saving money on water at the show and receiving a souvenir water bottle. Thus far, the program has raised over $107,000. [6]
Farm-to-Stage
Farm-to-Stage was the first local agriculture program that REVERB developed and has been adopted by many of the tours they work with. This program connects local farmers and artisans with tour chefs and local caterers in order to put local ingredients on the plates of artists and their crew in every community they visit. This practice reduces the amount of petroleum-based fuel used and the associated emissions related to the transport of food items across the country or the world, and puts dollars back into local economies while supporting community-scale agriculture.[14]

No More Blood Wood

Since 2012, REVERB, the Environmental Investigation Agency, and the Sierra Club have worked to engage musicians, fans, instrument manufacturers, and law makers to stop the environmental destruction and social justice violations of illegal logging in the rainforest. [15] This practice is linked with human rights violations, economic hardship, species extinction violence against activists, and drug trafficking. [16] REVERB's goal is to raise awareness of the importance of the Lacey Act, a powerful law set by the U.S government to help limit illegal logging and timber trading, at the Eco-Villages. [17]

EIA and Reverb created a short video, "Getting in Tune: Musicians for Legal and Sustainable Wood," with contributions from Linkin Park, Jason Mraz and Michael Franti detailing the issue.[16] In addition, members of Maroon 5 and Guster who traveled to the Guatemalan rain forest are featured in the 20-minute film "Instruments of Change: Lessons from the Rainforest," which premiered on May 17, 2016 at the Grammy Museum in Los Angeles.[16] [18]

#RockNRefill Program

REVERB sets up an Eco-Village at major tours and festivals across the country such as at the Forecastle Festival and California Roots Music and Art Festival. It is here where attendees can purchase a limited edition Nalgene bottle with concert or festival logo. All proceeds from a bottle purchase will go to environmental and social non-profit organizations selected by the artist or festival organizer. [19]

Service Projects

Since its founding, REVERB has linked non-profit groups focusing on local and national environmental causes with concertgoers. These service projects have taken place at local elementary schools, community gardens, and food banks. With this project, REVERB also connects artists and their fans with the causes.[20]

Artist Partners

REVERB creates and executes custom programs with each artist. [21]

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Non-profit Partners

Since 2004, REVERB has worked with over 1,000 non-profits to further the mission of environmental sustainability. A small selection of partners include:[22]

Notable Achievements

  • Since 2004, REVERB has greened over 200 major music tours and festivals and over 5,000 concert events, kept over 117,000 tons of CO2 from the air, fueled touring fleets with over 900,000 gallons of biodiesel, partnered with over 4,000 environmental groups and have reached over 27 million music fans.[23]
  • Since 2006, REVERB's "Campus Consciousness Tour," designed as half music event and half environmental activism has reached 1 million students at 150 college campuses around the United States. [8]
  • In 2007, Adam Gardner of the band Guster testified before Ed Markey and the United States House Select Committee on Energy Independence and Global Warming on green touring and biofuels.[24] [25]
  • Environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner were awarded the E-Chievement Award by eTown, the non-profit, nationally syndicated radio broadcast, multimedia, and events production company eTown in 2009. [26] [27]

#RockNRefill Campaign

  • Since #RockNRefill's kickoff in 2013, 1,816,610 single-use plastic bottles have been diverted from landfills.[28]
  • Raised more than $1,000,000 for over 50 environmental & social causes and has diverted more than 1,800,000 single-use bottles from landfills.[19]

Further Reading

HLN Staff. ", "Saving the planet one concert at a time", HLN, 2 May 2012. Retrieved on 31 July 2017.
Rodale, Maria. ", "A Visit to My Back Porch: Adam Gardner from Guster", HuffPost, 26 May 2011. Retrieved on 31 July 2017.
Williams, Alex. ", "Have Guitar, Will Recycle", New York Times, 15 March 2017. Retrieved on 31 July 2017.

References

  1. ^ a b "Road Warriors", ASCAP
  2. ^ "Two Companies Make It Easy Being Green", PBS Newshour
  3. ^ "How REVERB Helps Green Music Tours", Ben & Jerry's
  4. ^ "Guster", Maine Magazine
  5. ^ "Greener Than Thou: Bands Clean Up Their Acts", ABC News
  6. ^ a b c "The Echoes of REVERB: Musicians Manifest Measurable and Meaningful Impact", Conscious Connection Magazine
  7. ^ "Music Goes Green". Billboard Magazine. Nielsen Business Media. 23 July 2007. Retrieved 27 July 2017.
  8. ^ a b Kay, Sean (2017). Activism - We Are the World, p. 166. Rowman & Littlefield, London. ISBN 144226604X
  9. ^ "Talking to a Famous Person: Adam Gardner", GOOD
  10. ^ a b "Campus Consciousness Tour", Vimeo
  11. ^ "Under the Influence". Spin Magazine. Malcolm Campbell. April 2010. Retrieved 31 July 2017.
  12. ^ a b "Nalgene Outdoor and REVERB Announce Fourth Year of #RockNRefill Campaign To Reduce Plastic Waste at Summer's Most Popular Live Music Events", Hawaii News Now Cite error: The named reference "Venues" was defined multiple times with different content (see the help page).
  13. ^ "WFC announces partnership with REVERB", The Maine Edge
  14. ^ "Farm-to-Stage", REVERB
  15. ^ "Are Guitars Today’s Blood Diamonds? Musicians Raise Awareness", Environmental Investigation Agency
  16. ^ a b c "Maroon 5 Members Speak Out On Illegal Logging After Rainforest Trip; Documentary Premieres at Grammy Museum", Billboard
  17. ^ "Eco-Music Tour Promotes Lacey Act, Sustainability", Woodworking Network
  18. ^ "For Guster's Adam Gardner, sustainable logging is part of the music", NPR
  19. ^ a b "Nalgene + REVERB", Nalgene Cite error: The named reference "Nalgene" was defined multiple times with different content (see the help page).
  20. ^ "Reverb Is Making The Live Music Industry Greener", Your Mark on the World Center
  21. ^ "Featured Projects", REVERB
  22. ^ "Non-Profit Supporters", REVERB
  23. ^ "Reverb Is Making The Live Music Industry Greener", Your Mark on the World Center
  24. ^ "Guster's Adam Gardner Testifies Before Congress", YouTube
  25. ^ "The Hill is alive with Reverb-erations", Plenty Magazine
  26. ^ "File: Echievement reverb.jpg", Wikipedia
  27. ^ "Nick & Helen", eTown
  28. ^ "Nalgene Outdoor and REVERB Announce Fourth Year of #RockNRefill Campaign To Reduce Plastic Waste at Summer's Most Popular Live Music Events", Cision

External links

Category:Activism Category:Environmental organizations based in the United States

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