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VPL is an American fashion label founded in 2003. The brand is based in New York City and headed by Victoria Bartlett, a known stylist and editor,^[1] and her business partner Kikka Hanazawa.^[2] Most of the VPL products are made in the United States,^[3]and VPL opened a flagship store on Mercer Street in Soho in 2010.^[4]

Background

VPL started in 2003 as a women’s underwear label, expanding into a full women’s wear collection in 2006. VPL, which is shorthand for "visible panty line” and “it’s meant to be seen” according to the founder Victoria Bartlett, who started the label because she was “fascinated with the style of vintage swimwear and athletic wear from the Olympics.”^[5]VPL sells ready-to-wear apparel, swim, intimates, loungewear, accessories and footwear. Its footwear is designed in collaboration with Tiffany Tuttle of LD Tuttle.^[6]Diffusion line VPL TWO was spun off in 2008, which includes tanks and underwear.^[7] In 2011 the dress line VPL-X was launched as an extension of the original underwear brand. ^[8]

Awards

In 2006 VPL received an Ecco Domani Fashion Foundation award.^[9]
In 2007 Victoria Bartlett of VPL was nominated for the Fashion Group International 10th Annual Rising Star Awards.^[10]
In 2007 VPL was one of the top 10 finalists of CFDA / Vogue Fashion Award.^[11]

Brands

The most visible brand names in the VPL portfolio include:

VPL Collection (beige label, top-end designer line)
VPL.X (grey label, dress collection)
VPL TWO (green label, underwear and swim)
L.D. Tuttle for VPL (footwear line)

References

^ "2007 Annual Report" (PDF). Council of Fashion Designers of America. Retrieved December 1, 2010.
^ "Designer Label Overview". New York Magazine. February 1, 2012.
^ Hanlon, Patrick (November 16, 2011). "'Made In America' Makes A Comeback". Forbes.com.
^ Wilson, Cintra (November 16, 2010). "At VPL, Wispy Clothes for Your Inner Ballerina". New York Times.
^ Coleman, David (February 12, 2006). "A Clinical View of the World". New York Times.
^ Herman, Jane (September 10, 2011). "The Daily Shoe". New York Times. {{cite web}}: Text "VPL by Victoria Bartlett" ignored (help)
^ "Designer Label Overview". New York Magazine. February 1, 2012.
^ Aleksander, Irina (September 30, 2011). "10 Crosby Derek Lam and VPL X". Elle.
^ "Ecco Domani Fashion Foundation Past Winners". Retrieved February 12, 2011. {{cite web}}: Text "work Ecco Domani Fashion Foundation]]" ignored (help)
^ Waters, Lauren Dimet (February 12, 2011). "Industry News. It's Award Open Season. FGI Rising Star Nominees Named". Second City Style.
^ "2007 Annual Report" (PDF). Council of Fashion Designers of America. Retrieved December 1, 2010.

External links

Category:Clothing brands Category:Clothing companies based in New York City Category:Underwear brands Category:2003 establishments in the United States

[1] "2007 Annual Report" (PDF). Council of Fashion Designers of America. Retrieved December 1, 2010.

[2] "Designer Label Overview". New York Magazine. February 1, 2012.

[3] Hanlon, Patrick (November 16, 2011). "'Made In America' Makes A Comeback". Forbes.com.

[4] Wilson, Cintra (November 16, 2010). "At VPL, Wispy Clothes for Your Inner Ballerina". New York Times.

[5] Coleman, David (February 12, 2006). "A Clinical View of the World". New York Times.

[6] Herman, Jane (September 10, 2011). "The Daily Shoe". New York Times. {{cite web}}: Text "VPL by Victoria Bartlett" ignored (help)

[7] "Designer Label Overview". New York Magazine. February 1, 2012.

[8] Aleksander, Irina (September 30, 2011). "10 Crosby Derek Lam and VPL X". Elle.

[9] "Ecco Domani Fashion Foundation Past Winners". Retrieved February 12, 2011. {{cite web}}: Text "work Ecco Domani Fashion Foundation]]" ignored (help)

[10] Waters, Lauren Dimet (February 12, 2011). "Industry News. It's Award Open Season. FGI Rising Star Nominees Named". Second City Style.

[11] "2007 Annual Report" (PDF). Council of Fashion Designers of America. Retrieved December 1, 2010.

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