User:Jacobmolga/sandbox

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1) Product Red

Summary of Plan: I plan to update the sources, especially the sources that are dead links.

Sources:

A) The point of Product Red is not shown through the funding, but through the combination of consumption and donation. This cycle is heightened by celebrities.^[1]

B) Amazeen, Michelle. "Gap (RED): Social Responsibility Campaign or Window Dressing?" Journal of Business Ethics 99.2 (2011): 167-82. Web.

Some critics argued, like with the Gap website and Campaign Red, that it encouraged consumption of the products. Thus, encouraging companies to use the product for publicity, rather than social responsibility.^[2]

50% of Gap's profits from Red merchandise was donated to Product Red.^[2]

C) Wirgau, Jessica S., Kathryn Webb Farley, and Courtney Jensen. "Is Business Discourse Colonizing Philanthropy? A Critical Discourse Analysis of (PRODUCT) RED." Voluntas: International Journal of Voluntary and Nonprofit Organizations 21.4 (2010): 611-30. Web.

While Product Red has helped receive give funds and attention to the problem, it does not form a relationship between the donors and recipients. Scholars argue that this sacrifices the purpose of movements such as Product Red.^[3]

Jessica Wirgau stated that, "Red not only misses the opportunity to promote civic engagement with its audience but also.... gives corporations the power to decide which causes should be supported and to what degree.^[3]

D)Youde, Jeremy. "Ethical Consumerism Or Reified Neoliberalism? Product (RED) And Private Funding For Public Goods." New Political Science 31.2 (2009): 201-220. Alternative Press Index. Web. 26 Oct. 2016.2

While there has been criticism with Product Red's Transparency, in 2008 they implemented a calculator to show consumers how many doses of treatment would be received with the purchase of a Red Product.^[4]

Other critics have also stated that, "the campaign offers the illusion of activism without requiring behavioral changes or political engagement". While this critic shows that there are negative aspects of this program, he also states that "it finds a way to generate something positive out of the currently existent system"^[4].

2) One Campaign

Summary of Plan: Restructure history of events. Change the page to an encyclopedia format. Contribute a section of the article to the death of the past CEO and his contributions, Michael Elliott.

Sources:

A)https://www.one.org/us/person/michael-elliott/

Michael Elliott was the former CEO of the ONE Campaign from 2011 to 2016. He was born and grew up in Liverpool, UK. He attended Oxford University and received two degrees. Before the ONE Campaign, he had prior careers in journalism and teaching. Elliott was on the board of numbers non-profits. He also oversaw the merger of Product RED with the ONE Campaign. He passed away in 2016 after battling with cancer for over two years.^[5]

B) During the 10 year anniversary, the ONE Campaign changed their motto to 'It's not about us"." Since many critics argued that the ONE Campaign was for the purpose of increasing market share for products or not providing significant attention to the underlying cause, the new motto could have been an attempt to dispel these arguments.^[5]

3) White House Task Force to Protect Students From Sexual Assault (Its On Us)

Summary of Plan: I plan on creating a new page for Its On Us and contributing more information to the White House Task Force page.

Sources:

A) Kennedy, Kirstin. "Students want to stop on-campus sexual assault with 'It's On Us'." Beaver County Times, The (PA) 06 Apr. 2016: Newspaper Source. Web. 26 Oct. 2016.

"According to the statistics provided by Its On Us, 1 in 20 college males are sexually assaulted and 1 in 5 college females are sexually assaulted".^[6]

Joe Biden's goal from the campaign is to prevent sexual assault. He also strives to create less discrepancies with sexual assault, calling for a future in which a victim of sexual assault does not need to question his or her doing.^[6]

4) Joe Biden

Summary of Plan: Contribute his position on sexual assault to his wikipedia page.

Sources:

A) White, Daniel. "Joe Biden To Stanford Sexual Assault Victim: 'A Lot Of People Failed You'." Time.Com (2016): 45. Middle Search Plus. Web. 26 Oct. 2016.

Biden stated to to the victim of sexual assault at Stanford University, "you did it... in the hope that your strength might prevent this crime from happening to someone else. Your bravery is breathtaking."^[7]

Biden has taken a stance on sexual assault, making speeches to students, asking them to stand against assault.^[7]

B) Hayes, Dianne. "Looking The Other Way?." Diverse: Issues In Higher Education 29.10 (2012): 8-9. ERIC. Web. 26 Oct. 2016.

Biden issued federal guidelines while presenting a speech at the University of New Hampshire. He stated that, "No means no, if you're drunk or you're sober. No means no if you're in bed, in a dorm or on the street. No means no even if you said yes at first and you changed your mind. No means no."^[8]

Added Sources With Above

In 2012 ONE acquired (RED) as a division of ONE.^[9] Both organizations were co-founded by Bono and Bobby Shriver.^[10]

In an attempt to combat the critics, particularly regarding Product Red's Transparency, around 2008 they implemented a calculator to show consumers how many doses of treatment would be received with the purchase of a Red Product.^[11] With this, some have stated that, "the campaign offers the illusion of activism without requiring behavioral changes or political engagement". While this critic shows that there are negative aspects of this program, he also states that "it finds a way to generate something positive out of the currently existent system".^[11]

According to the statistics provided by Its On Us, 1 in 20 college males are sexually assaulted and 1 in 5 college females are sexually assaulted.^[13]

One of their most popular forms of social reach is through YouTube videos. The campaigns has created numerous videos with celebrities advocating against sexual assault.^[14]

Biden has a strong stance on sexual assault.^[288] For example, Biden stated to a victim of sexual assault at Stanford University, "you did it... in the hope that your strength might prevent this crime from happening to someone else. Your bravery is breathtaking."^[289] He has also taken legality into the situation. Biden issued federal guidelines while presenting a speech at the University of New Hampshire. He stated that, "No means no, if you're drunk or you're sober. No means no if you're in bed, in a dorm or on the street. No means no even if you said yes at first and you changed your mind. No means no."^[290]

Joe Biden and Adam Devine also took part in a Funny or Die video, in which they crash a college party and show how to prevent potential sexual assault.^[15]

Included with the celebrity supporters, they have an extensive list of collegiate supporters, such as Universities, Fraternities and Sororities.^[16]

For It's On Us week 2016, according to a Twitter poll of Ole Miss Students, "43 percent of Ole Miss students are well aware of the university-provided resources available to victims of sexual assault, compared to the 25 percent who say they are not".^[17]

During his final speech before his death, he praised his colleages, stating, "Let me finally turn to my colleagues at ONE and thank them. I want to thank everyone who’s worked for ONE or (RED) in our offices and all over the world, from the garment district in New York, where (RED) is, to the endless skies of Johannesburg. Their amazing hard work and creativity and passion in service to those". ^[18]

In 2015, It's On Us released a public service announcement titled "The One Thing". The announcement focused on consent when engaging in sexual acts. They also stated that this PSA would be released to more than 20,000 media outlets nationwide.^[19]

In the year end summary report for 2015, It's On Us stated that, "students have launched... campaigns at over 300 schools and hosted more than 650 events". They also stated that, "since the launch... almost 220,000 people have taken the pledge." They also have gained 90 partners over the duration.^[20]

On February 28, 2016, Lady Gaga took sexual abuse survivors on stage during her Oscar performance for It's On Us. It's On Us reported 37,401 new pledges and the hashtag #itsonus reached 348.67 million impressions.^[21]