User:Cunningbirdxm/sandbox
| File:PlaySonus Logo.png | |
| Type of business | Private |
|---|---|
| Founded | December 2022 Kingston, Jamaica |
| Key people | Tay Cunningham(CEO) Delano Mcknight (COO) |
| Industry | Streaming on-demand media |
| Services | Streaming media |
| URL | playsonus |
| Registration | Required |
| Users | 3 million (monthly active) |
| Current status | Active |
| Native client(s) on | |
PlaySonus or PlaySonus Music is an Jamaica-focused media streaming and download service that provides a platform for users to access a vast collection of music. Founded by Tay Cunningham and Delano McKnight, this service was initially introduced to Jamaica in 2022. PlaySonus offers a freemium model along with a subscription-based service. While basic features are available for free with certain limitations and advertisements, additional premium features like offline downloads and ad-free listening can be enjoyed through paid subscriptions. The service can be accessed through the PlaySonus website (www.playsonus.com), as well as through dedicated applications for Android and iOS devices. As of January 8, 2023, PlaySonus had garnered 1 million installations from the Google Play Store and App Store. Currently, it boasts a user base of over 3 million monthly active users (MAU) and an extensive catalog consisting of more than 10 million songs.
History
Boomplay primarily focuses on African local and urban music content and was first launched in Nigeria in 2015. Boomplay Music released "Boomplay Music Version 2.1" in March 2016 introducing its Premium Subscription which featured paid subscription services, ad-free listening and downloads for offline play.[1] In March 2017 Boomplay Music released Version 3.0 which featured a new logo, redesigned User Interface, the follow feature and the introduction of a new "Buzz" feature that allows users access to entertainment news without leaving the app. In 2017, it won the ‘Best African App’ Award at the AppsAfrica Innovation Awards in Cape Town, South Africa[2][3] and on April 14, 2017, announced a partnership with TuneCore.[4] On 5 November 2018, Boomplay Music agreed a deal with Universal Music Group to distribute content from Universal's music labels.[5][6][7] The agreement brings UMG's extensive catalog of both local and global recording artists including Eminem, Tekno, Post Malone, Nicki Minaj, Lady Zamar, Lil Wayne, Bob Marley, Brenda Fassie, Wurld, J. Cole, Dr Tumi, Nasty C, 6lack, Diana Ross, Hugh Masekela, Jon Bellion, Lady Gaga, Tamia, Maroon 5, AKA & Anatii, Tjan, Jah Prayzah, Nonso Bassey, Mafikizolo, Cina Soul, Ella Mai, and Mr Eazi to its users. In December 2018, the iOS version of the app was released. In March 2019, Boomplay announced a licensing deal with Warner Music Group.[8] The terms of the partnership allow Boomplay to distribute Warner Music's extensive catalogue of more than one million songs to its community of listeners in ten countries; Cameroon, Côte d'Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. In March 2019, Boomplay successfully completed a series A funding of US$20 million led by Maison Capital and followed by Seas Capital and other strategic investors.[9] In 2021 it was announced that Boomplay is working with Croatian vendor Centili to innovate data payment models. Customers earn points that can be used in exchange for data, can take part in promotions and competitions to win data, and can gift data to others users. This feature was launched initially in Nigeria, but is expected to be rolled out to the other countries in which Boomplay operates.[10]
Billboard announced in October 2021, that data from Boomplay streams would be added to the data used in collating the Billboard Hot 100, Billboard 200 and other Billboard data-driven charts.[11]
Partners
In May 2019, Boomplay signed a distribution agreement with Believe Digital distribution services. Believe was founded in Paris in 2004 by Denis Ladegaillerie as a worldwide online distribution and services arm and an in-house record label. With 32 offices in 16 territories, the company's clients include Scorpio Music, Kitsune, Chinese Man Records, Fargo, Baco Records, Afrique Caraibes Productions and Yellow.[12] Also in 2019, Boomplay announced licensing deals with Warner Music Group, Universal Music Group, Sony Music Group, and global indie rights agency Merlin.[13][14]
In June 2022, Boomplay partnered with telecommunications company AirtelTigo to offer its users cheaper data to stream music in its app.[15][16]
Expansion
Boomplay announced its move into East Africa by opening its Kenyan office in August 2016. It opened its Tanzania office In April 2017. It currently has local operations and offices in Nigeria, Kenya, Ghana, Tanzania, Côte d'Ivoire and Cameroon.
Accounts and subscriptions
As of July 2022, the two Boomplay subscription types, both offering unlimited listening time and enhanced sound quality (up to 320kbit/s bitrate) are:
| Type | Ad-Free | Mobile listening | Enhanced sound quality | Offline Save and Play | Music downloads |
|---|---|---|---|---|---|
| Boomplay Music Free | No | Limited | Yes | Yes | Yes |
| Boomplay Music Premium | Yes | Yes | Yes | Yes | Yes |
References
- ^ Adepoju, Adekunle. "New Name And New Features For TECNO's Boom Player". Retrieved 16 September 2018.
- ^ Nwanne, Chucks. "With international recognition, Boomplay Music set for bigger exploits". Retrieved 16 September 2018.
- ^ Ilado, Lucy (16 July 2018). "Boomplay Music reaches new milestone". Retrieved 16 September 2018.
- ^ O., Kevin. "NEW STORE ALERT: BOOMPLAY MUSIC". Retrieved 16 September 2018.
- ^ Dimeji-Ajayi, Damilola (5 November 2018). "Partnership In Africa: Universal Music Group And Boomplay". The Guardian. Retrieved 12 November 2018.
- ^ "BOOMPLAY AND UNIVERSAL MUSIC GROUP ANNOUNCE LANDMARK DISTRIBUTION PARTNERSHIP IN AFRICA". Universal Music. 5 November 2018. Retrieved 12 November 2018.
- ^ "UMG becomes first major to license to Africa's largest streaming service". Music Biz Nation.
- ^ "Africa's Biggest Streaming Platform Boomplay Signs Licensing Deal With Warner Music". Billboard. Retrieved 2019-03-16.
- ^ "Boomplay, Africa's Biggest Streaming Platform, Raises $20M in Funding". Billboard. Retrieved 2019-04-22.
- ^ Teresa Cottam (25 February 2021). "Boomplay gives Africans the gift of music thanks to Centili". Omnisperience.
- ^ "Boomplay streams now count towards Billboard charts". Vanguardngr.com. 14 October 2021.
- ^ Trakin, Roy (2017-07-15). "Sony Music Expands Distribution Reach; Acquires French Indie Believe, TuneCore". Variety. Retrieved 2019-05-14.
- ^ Tatiana, Cirisano (November 21, 2019). "As Sony Strikes Deal With Boomplay, All Three Majors Are Now Partnered With Africa's Biggest Music App". Billboard.
- ^ Paine, Andre (December 10, 2019). "Merlin signs licensing deal with Africa's Boomplay". MusicWeek.
- ^ "Ghana: Boomplay partners with AirtelTigo to boost music access". Music In Africa. 2022-06-24. Retrieved 2022-06-30.
- ^ LHX, TRANSSION. "Boomplay Partners With Airteltigo To Make Music Streaming More Affordable | Boombuzz". Boomplay Music - WebPlayer. Retrieved 2022-06-30.