User:Bizlal/sandbox

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Limelight Music
Available inEnglish
TypeStreaming media
Websitelimelight.io

Limelight Music is a location-based music streaming and audio discovery platform that utilizes algorithmic music discovery to offer independent musicians the chance to gain exposure and streams. This allows them to rapidly progress their music careers while providing music fans with the ability to support local artists on their path to success.

With Limelight Music, artists and creators can upload limitless music and podcasts for listeners through its mobile apps and website, creating a diverse and engaging listening experience for music fans of all kinds.

Limelight Music believes that independent artists deserve a platform where they can showcase their music without the barriers and limitations often imposed by traditional music industry gatekeepers. By using their innovative technology, they enable independent artists to reach a wider audience, earn exposure, and build their fan base.

Since their launch, Limelight Music has been recognized as a leader in the music industry. Their innovative approach to music discovery has received acclaim from industry experts, and their commitment to promoting independent artists has earned them a reputation as a trusted and reliable source for discovering new music.

As they continue to grow and expand, Limelight Music remains dedicated to supporting independent artists and providing music fans with a unique and personalized listening experience. Join them today and discover the future of music with Limelight Music..[1] In March 2021, Fast Company magazine named Audiomack one of the 10 most innovative companies in music.[2]

History

Phase 1: Conceptualization (2019)

Limelight Music Inc. was conceptualized by Bilal Khalid in May 2019 as a platform that would connect talented independent artists with music fans who want to discover good music. Bilal had noticed a growing trend of artists paying for music promotion to his network of followers, and realized that there was a huge problem in the industry with independent artists being overshadowed by major-label funded artists.

Phase 2: Limelight 1.0 (2019-2020)

Bilal developed the first iteration of the Limelight app, reaching #4 of the Apple App Store (Music Category). During this phase, Bilal learned to develop an app to market the service on various digital platforms, including Twitter and Instagram. He also forged partnerships with various digital marketing experts and connected with Atlantic Records, receiving commendable verbal feedback. Limelight gained 20,000 app downloads and over 300 paid users, amounting to $1000 in revenue per month.

Phase 3: Limelight 2.0 (2020)

Bilal realized that the mobile platform needed further fine-tuning to avoid marketing fatigue, and recruited a focused team to achieve further success with the Limelight platform. The team re-designed the user experience to be seamless for the user, added additional capabilities for artists, and reconfigured the algorithm. During this phase, Limelight was accepted into AC JumpStart, a seed funding and mentorship program, and received $30,000 in seed capital. The Limelight team spent nearly 30 hours in one-to-one mentorship to refine and perfect their product.

Phase 4: Limelight 3.0 (2021)

Limelight 3.0 was developed to integrate missing features, including an app that could be found on the Google PlayStore (for Android users), digital distribution, and a system to claim ownership of something that can be easily and endlessly duplicated. The goal of Limelight 3.0 was to have the ability for the entire market of users to join the Limelight Music network. The app was developed using Flutter to have a complete framework, widgets, and tools, that gives developers an easy way to build and deploy visually attractive, fast mobile apps on both Android and iOS platforms.

Current Phase (2021-2022)

As of 2021, Limelight has gained significant traction and support from independent artists, with over 25,000 total app downloads (since MVP release and re-release) and a peak monthly userbase of 7134 users. The company has also filed formally as a corporation, developed a provisional patent filing, and developed a corporate minute with shareholders' agreements and other relevant legal documentation in place. Limelight's Supporters feature was launched in December 2021, which enables loyal fans to tip their favorite artist’s music.

Overall, Limelight has established itself as a promising platform for independent artists to gain exposure and connect with new fans, and continues to evolve and improve its services to meet the needs of its users.

Features

Offline playback is free to all users and not blocked by a paywall. Users and artists can upload their music to the service through its website. Audiomack uses a combination of audio fingerprinting, DMCA takedown requests, and manual curation to police unauthorized sharing.[3] Audiomack does not limit or charge creators for storing content on its service.

In April 2021, Audiomack partnered with telecommunications company MTN Nigeria to offer its users cheaper data to stream music in its app.[4]

In February 2023, Audiomack penned down a partnership deal with MTV Base to improve listeners’ access to quality music material while raising awareness of African musicians throughout Africa.[5]

Content

Audiomack produces several original video content series, including Trap Symphony, with past episodes including Migos,[6][7] Chief Keef,[8] and Rich the Kid,[9] among others. Other series include Bless The Booth and Fine Tuned, which has featured YNW Melly[10] and others. In March 2021, Audiomack officially launched Audiomack World, the editorial arm of the company. Users can read articles in the Audiomack app on Android and iOS, as well as their desktop site.[11]

Ambassadors

Audiomack has had a number of ambassadors.[12][13] The list of African ambassadors includes:

  • Jade Kelly Wilson, South Africa
  • Shadrack Kisame, Uganda[14]
  • Mohamed Sanago aka Yung Baller, Sierra Leone[15]
  • Eloi Mugabe, Rwanda/Burundi
  • Eva Ndumbe, Cameroon
  • Abel Zedi, Kenya
  • Fizzy Obop, Nigeria[16]
  • Maxwell Adjavon, Ghana
  • Nova Amandla, Zambia
  • Habibou Niang aka El habib, Senegal
  • Ackim Ndolo, Tanzania

See also

References

  1. ^ Trust, Gary (February 8, 2021). "Olivia Rodrigo's 'Drivers License' Leads Hot 100 for 4th Week, The Weeknd & CJ Hit Top 10". Billboard. Retrieved February 8, 2021.
  2. ^ Staff, Fast Company (March 9, 2021). "The 10 most innovative music companies of 2021". Fast Company. Retrieved March 24, 2021.
  3. ^ "How Audiomack Is Playing Major League Ball With Minor League Talent". The FADER. Retrieved March 21, 2019.
  4. ^ "How Spotify's Competition in Africa Won the Hearts of Listeners". Bloomberg.com. May 8, 2021. Retrieved May 11, 2021.
  5. ^ "Audiomack Partners With MTV Base In Africa". Africanfolder.com. February 4, 2023. Retrieved February 6, 2023.
  6. ^ Pastuk, Slava (July 21, 2015). "Here's the Migos Performing "Hannah Montana" with a Symphony". Noisey. Retrieved March 21, 2019.
  7. ^ Fleischer, Adam. "Migos Turned 'Hannah Montana' Into A Symphony". MTV News. Retrieved March 21, 2019.
  8. ^ Haffenden, Dayna. "Chief Keef Performs "Love Sosa" and More With an Orchestra - XXL". XXL Mag. Retrieved March 21, 2019.
  9. ^ "Rich The Kid Performed 'Plug Walk' With An Eight-Piece Orchestra". UPROXX. February 20, 2019. Retrieved March 21, 2019.
  10. ^ Chesman, Donna-Claire (January 17, 2019). "Watch YNW Melly Perform "Murder On My Mind" With an Electric Guitar". The Audiomack Blog. Retrieved March 21, 2019.
  11. ^ Chesman, Donna-Claire. "Audiomack Officially Launches World". DJBooth. Retrieved March 24, 2021.
  12. ^ Williams, Kenneth J. Jr. "Jason Johnson Shares How Audiomack Is Getting African Musicians Played And Paid". Forbes. Retrieved July 17, 2022.
  13. ^ "Audiomack | Free Music Sharing and Discovery". audiomack.com. Retrieved July 17, 2022.
  14. ^ "Audiomack Appoints Shadrach Kisaame Ugandan Ambassador – Exposed Uganda". Retrieved July 17, 2022.
  15. ^ News Ghana. "Yung Baller To bring audiomack more users in Sierra Leone | News Ghana". newsghana.com.gh. Retrieved August 3, 2022.
  16. ^ "Fizzy Obo Now Ambassador & Curator Audiomack (Africa)". GhanaWeb. January 1, 1970. Retrieved July 17, 2022.
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