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"Daisy" is an American political advertisement that aired on television as part of Lyndon B. Johnson's 1964 presidential campaign against Barry Goldwater. Though officially aired only once, on September 7, 1964, it is considered a turning point in political and advertising history. It was designed to broadcast Johnson's anti-nuclear positions, contrary to Goldwater's stance. The commercial begins with Monique Corzilius, a three-year-old girl, picking the petals of a daisy while counting from one to ten incorrectly. After she reaches "nine", a booming male voice is heard counting the numbers backward from "ten", similar to the start of a missile-launch countdown. The scene is replaced by a nuclear explosion, with Johnson's voice-over stating: "We must either love each other, or we must die." Although the Johnson campaign was criticized for frightening voters by implying that Goldwater would wage a nuclear war, various other campaigns since have adopted and used the "Daisy" advertisement.Advertisement credit: Lyndon B. Johnson 1964 presidential campaign