Rob "Rabbit" Pitts

Rob "Rabbit" Pitts (July 27, 1979 – August 25, 2024) was an American businessman, television personality, and vintage car enthusiast, best known for his role on the Netflix series Tex-Mex Motors and his storytelling on the YouTube channel VINwiki. He was also the CEO of Pitts Truck Service, a family business specializing in truck and trailer repair, and passed away in 2024 after being diagnosed with stomach cancer.^[1]

Rob Pitts, known as "Rabbit," was born in Greenville, South Carolina. He grew up in a trailer park and developed a passion for vintage cars, particularly classic trucks and muscle cars, from an early age. His father was a stock car racer and car salesman. In a story he recounted onVINwiki, he explained how his nickname "Rabbit" was given to him by the owner of a car dealership when he sold more cars in one day than most other salesmen sold in a month.^[2]

Pitts first gained prominence on the YouTube channel VINwiki, where he became known for his detailed and engaging storytelling about his experiences in the automotive world. His contributions focused on finding and restoring vintage cars, with a particular interest in classic pickup trucks and muscle cars.^[3]

In 2018, Pitts launched his own YouTube channel, where he continued to share stories and content related to the restoration of vintage vehicles. Alongside his media career, Pitts served as the CEO of Pitts Truck Service, a family business established in 1968 that specializes in truck and trailer repair services.^[4]

In 2023, Pitts became a central figure on the Netflix series Tex-Mex Motors, which featured Pitts and his co-star, Marcos “Scooter” Carrera, searching for vintage cars in Mexico to restore and resell. Notable vehicles featured in the show include a '69 Opel, a '65 Volkswagen Bug, and a '63 Chevy Carryall. The first season premiered in June 2023. Pitts was in the process of filming the second season when he was diagnosed with stomach cancer.^[5]

Pitts was diagnosed with stomach cancer in March 2024, after experiencing symptoms including weight loss and acid reflux. He continued working on Tex-Mex Motors during his treatment and completed the filming of Season 2 before his condition worsened. Pitts announced his diagnosis publicly in a YouTube video, in which he reflected on his life and accomplishments. He died in hospice care on August 25, 2024, at the age of 45. His funeral was held at Rock Springs Baptist Church in Easley, where it was attended by thousands of people and preceded by a car show. Ed Bolian delivered the eulogy.^[6]

Following Pitts' death, tributes were shared by fans and colleagues, particularly recognizing his storytelling skills and contributions to the automotive community. Many praised his impact on car restoration culture and his influence as a public figure within the industry. Pitts' work on VINwiki and Tex-Mex Motors left a lasting impression on the vintage car community, where he is remembered for his enthusiasm and expertise.^[7]

He was survived by his wife, Dr. Randi Foraker, whom he married shortly after his cancer diagnosis.