Prajavani
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| Type | Morning Daily Newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | The Printers (Mysore) Private Limited |
| Founder(s) | K.N. Guruswamy |
| Editor | K.N. Shanth Kumar |
| Founded | 1948 [1] |
| Political alignment | Independent |
| Language | Kannada |
| Headquarters | M.G.Road, Bangalore, Karnataka, India |
| Circulation | 355,888 (as of 2022)[2] |
| Readership | 2.13 million (IRS 2019 Average Issue Readership)[3] |
| OCLC number | 37626596 |
| Website | www |
| Free online archives | epaper |
Prajavani (Kannada:Voice of the People) is a leading Kannada-language broadsheet daily newspaper published in Karnataka, India. Having a readership of over 2.13 million, it is one of the largest circulated newspapers in the state.
History and ownership
Prajavani was founded in 1948 in Bangalore by K.N. Guruswamy. The Printers (Mysore) Private Limited, the company which owns the newspaper, continues to be privately held by members of the founding family.
Stance
Prajavani (PV) has a history of being a politically independent newspaper, although it tends to opine with a liberal tilt. It is known for espousing the causes of Dalits, encouraging women's empowerment and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "the most trusted Kannada daily newspaper", which appears below its masthead.
Position in the market
Prajavani was the leading Kannada newspaper for decades, until it was overtaken in circulation by Vijaya Karnataka (VK) in 2004. The gulf between PV and the upstart VK became huge for a while, but the two newspapers appear to be competing much more closely as of 2014, with PV having significantly recovered ground according to industry numbers.[4] Some analysts have also attributed this to the launch of Vijaya Vani, by the original owner of Vijaya Karnataka, Vijay Sankeshwar and his VRL Group, which has apparently eaten into the readership of Vijaya Karnataka. Other regional competitors include Udayavani, Varthabharathi, Kannada Prabha and Samyukta Karnataka.
Sister publications
- Deccan Herald, a daily English newspaper
- Sudha, a Kannada weekly magazine
- Mayura, a Kannada monthly magazine
See also
- List of Kannada-language newspapers
- List of Kannada-language magazines
- List of newspapers in India
- Media in Karnataka
- Media of India
References
- ^ Publications Division (8 September 2016). Press in India - 1968 (Part 1). Publications Division Ministry of Information & Broadcasting. pp. 2–. ISBN 978-81-230-2346-5.
- ^ "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations (ABC). Retrieved 5 January 2023.
- ^ "Indian Readership Survey 2019 Q4" (PDF). 8 May 2020. Archived (PDF) from the original on 2 November 2021. Retrieved 10 March 2021.
- ^ "Report July-December 2013" (PDF). auditbureau.org/. Audit Bureau of Circulation. Retrieved 20 August 2014.