Nature Valley
Appearance
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![]() Two Oats 'n Honey Nature Valley bars | |
Product type | Granola bars |
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Owner | General Mills |
Country | United States |
Introduced | 1975 |
Tagline | We are better outside |
Website | www |
Nature Valley is an American brand of snack bars owned by General Mills.
They produce a variety of cereal bars and granola bars. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection can be categorized as crunchy bars, protein bars, fruit and nut bars, and various nut bars.[1]
History
Nature Valley first launched with a granola cereal, but after realising that their product could not be eaten outside and on the go, they introduced its granola bar in 1975.[2] The brand later introduced more types of granola bars such as: crunchy, chewy, clusters, nut, yogurt coated and protein packed.[3]
References
- ^ "Nature Valley - Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars". www.naturevalley.com. Retrieved 2017-05-04.
- ^ "General Mills: Nature Valley". Retrieved 2017-11-08.
- ^ "General Mills 150 - Making Food People Love". General Mills 150. Retrieved 2017-11-08.