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There is a page named "Marketing myopia" on Wikipedia
- Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses...8 KB (1,024 words) - 09:35, 26 March 2024
- Sustainability marketing myopia is a term used in sustainability marketing referring to a distortion stemming from the overlooking of socio-environmental...20 KB (2,458 words) - 19:39, 13 March 2024
- International Journal of Life Cycle Assessment, 16, 306–315. "Avoiding Green Marketing Myopia". Retrieved 2010-12-07. G. Fowler (2002-03-06). "Green Sales Pitch...32 KB (3,844 words) - 18:08, 11 July 2024
- Diversity marketing Remarketing with Iranian Style Family in advertising Effects of advertising on teen body image Marketing paradigms Marketing myopia Network...60 KB (6,042 words) - 05:44, 11 July 2024
- Alcohol myopia, a cognitive-physiological theory Marketing myopia, a concept in strategic management Myopia Hunt Club, a foxhunting and private country club...773 bytes (119 words) - 19:09, 19 May 2020
prolific author of marketing articles and famed for his article, "Marketing Myopia" E. Jerome McCarthy - popularised the managerial approach and developed...90 KB (12,072 words) - 11:35, 28 May 2024
on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...6 KB (553 words) - 02:31, 24 December 2023
on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...18 KB (2,102 words) - 10:40, 6 July 2024
on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...19 KB (1,684 words) - 09:34, 15 July 2024- on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...54 KB (7,305 words) - 17:34, 10 July 2024
on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...14 KB (1,670 words) - 03:28, 7 May 2024- on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...14 KB (1,614 words) - 05:22, 3 July 2024
- on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...17 KB (1,760 words) - 03:10, 17 July 2024
- on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...7 KB (731 words) - 00:52, 28 February 2024
- on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...32 KB (3,080 words) - 17:42, 18 July 2024
- Harvard Business Review. (March–April 1986) Theodore Levitt (1960) "Marketing myopia", In: Harvard Business Review, (July–August 1960) M. Lorenzen (2006)...29 KB (3,688 words) - 04:34, 19 June 2024
- on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...4 KB (428 words) - 14:16, 17 July 2023
on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...33 KB (3,411 words) - 03:03, 15 July 2024- Theodore Levitt (category Marketing people)Business School. Later that year, he became well known after publishing Marketing Myopia in Harvard Business Review where he asks "What business are you in...7 KB (738 words) - 12:08, 22 August 2023
on investment Steady-state economy Sustainability Advertising Brand Marketing myopia Sustainable Consumer behaviour Market Systemic change resistance Tragedy...17 KB (1,762 words) - 19:42, 7 July 2024
- (2016), The Clayton M. Christensen Reader. p. 46 Theodore Levitt, "Marketing myopia." Harvard business review 38.4 (1960): 24-47. Every major industry
- consequences of today's decisions. Institutional rigidities add to this myopia. 74. One important rigidity is the tendency to deal with one industry or
- organization to define itself too narrowly. An example of this is marketing myopia. Many theories of strategic management tend to undergo only brief periods