JonasCon

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Coordinates: 40°48′36″N 74°04′03″W / 40.81000°N 74.06750°W / 40.81000; -74.06750
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JonasCon
The image depicts the Jonas Brothers (from left: Nick, Joe and Kevin) staring at the camera. The background is a collage of old pictures of the band, in black and white. At the center top is written "Greetings from JONASCON", "Celebrate 20 years of Jonas Brothers", "March 23", "American Dream" and "New Jersey".
Promotional poster for the event
DateMarch 23, 2025 (2025-03-23)
VenueAmerican Dream Way
LocationEast Rutherford, New Jersey, U.S.
Coordinates40°48′36″N 74°04′03″W / 40.81000°N 74.06750°W / 40.81000; -74.06750
TypeFan convention
Theme20 years of Jonas Brothers
Websitejonasbrothers.com/jonas-con

JonasCon was the one-time-only fan convention, created to celebrate the 20th anniversary of the American pop rock band Jonas Brothers. Dubbed as the "Ultimate Jonas Brothers Fan Experience", the event took place on March 23, 2025, at the American Dream Way shopping mall, located in East Rutherford, New Jersey, the band's home state.

Background and announcement

To our incredible fans, as a family, we have been reflecting a lot lately [...] It’s been 20 years since we started this journey together. To us, it feels like just yesterday we were loading up our family mini-van with a couple of guitars and copies of It’s About Time CDs, en route to an afternoon performance at a local to play for anyone who would listen. We were chasing our dream to play music and connect with others in a deep way that only music can provide. We were teenagers then.. actually, Nick wasn’t even old enough to get into a PG-13 movie [...] We treasure our connection with you as much today as we did when we played our first show. We are celebrating this wild 20-year journey by doing what we love, and we can’t wait to share it with you.

– Jonas Brothers on a letter addressed to their fans, dated February 12, 2025, posted on the band's social media accounts.[1]

Ahead of their performance on the 2025 Dick Clark's New Year's Rockin' Eve special in New York City,[2] the Jonas Brothers started teasing their plans for the new year,[3] which marked the 20th anniversary of the band.[4] During an interview with Ryan Seacrest, the brothers said they were preparing "a ton of announcements", which included a tour and new music.[5] The performance started just after midnight, with the setlist consisting of their 2019 comeback single, "Sucker", "Play My Music", from the Camp Rock soundtrack, and a cover of the Cranberries's song, "Dreams".[6]

On February 12, 2025, the Jonas Brothers posted on their social media accounts a video and a letter addressed to their fans, announcing the plans for the band in 2025, which marked the 20th anniversary of the band.[7] At the convention, some of the activities planned are live performances, DJ sets, Q&A panels, fan activations, pop-up surprises, immersive experiences, special guest appearances and many other surprises.[8]

The location for the convention was chosen as a nod to the band's early years, where they would perform at local malls.[9] Attendees who register for JonasCon at the band's website will get first access to Jonas Brothers-themed events happening across New York City on March 22 and at the American Dream on the 23rd.[8] The tickets for the Saturday activities are limited and available exclusively to registered attendees, on a "first-come, first-served basis".[7]

On the aforementioned video, the trio tapped into the nostalgia, presenting a compilation in which displays memories from the band over the years, including clips from the Disney Channel Original Movie, Camp Rock (2008), old YouTube videos posted by the band, their star on the walk of fame and other significant moments with the fans throughout their career.[10]

Initially, the announcement letter caused fear among the fans,[11] who reported that, at first glance, the message resembled their break up announcement on October 29, 2013.[12] Fans started posting across social media their reactions to first reading the post, with reactions depicting fear and relief, once they realized the content of the letter.[13] The entertainment website, Collider, remarked that, despite the initial reactions caused by the letter, the announcement sparkled an "incredibly heartfelt sentiment", when the group made clear that 2025 would be a "year of music" for the band.[14]

Concept and content

Entrance to American Dream from Route 120 in East Rutherford, New Jersey.

The convention is themed around the 20th anniversary of the Jonas Brothers as a band.[13] All activities and performances aim to celebrate the 20 years since the group formation.[15] The event is set to take place at the American Dream Way shopping mall, located in East Rutherford, New Jersey, the band's home state, and was chosen as a nod to the band's early days performing at malls.[10]

On March 6, 2025, the Jonas Brothers announced they would play two sets at JonasCon. One of the performances is set to feature the original 2007 band, and will take place at the Rink, an indoor ice skating rink, at American Dream. The line-up features American rock band the All-American Rejects, the Jonas' younger brother Frankie Jonas, along with special guest appearance by Jay Shetty and a live "Chicks in the Office" podcast.[16] The convention will also feature 21-and-over performances by the Jonas Brothers, Joe Jonas, DNCE, Nick Jonas, the band's former security guard, Big Rob, and Kevin Jonas' brother-in-law, Deleasa, set to take place at the American Dream Waterpark.[16]

Radio stations ticket contests

On the weeks leading up to the event, multiple American radio stations created contests for audience members to have the chance to win VIP tickets to JonasCon. The New 96.5 FM from Philadelphia,[17] Star 99.9 FM from Bridgeport,[18] 94.3 FM The Point from Asbury Park,[19] 94.5 PST from Trenton,[20] and 106.7 Lite FM from New York City[21] were among the stations that created the contests. Z100 New York created a "Jonas Brothers look alike contest",[22][23] where audiences were to submit their photographs impersonating the band members for a live evaluation that took place at the Empire State Building, on March 21, 2025.[24]

Activities

Activities and events at the convention will include:[11][16]

Other 20th anniversary celebrations

The Jonas Brothers announced that, in 2025, they would celebrate their 20th anniversary with a lot of surprises for the fans.[25] Along with the JonasCon announcement, the brothers also teased that they would be releasing new Jonas Brothers music, solo music, a live concert album, and a soundtrack, with other surprises yet to be revealed.[11]

Massey Hall concert

On February 15, 2025, to kickstart the celebrations, the Jonas Brothers performed a concert at Massey Hall, in Toronto.[26] The concert was conceptualized around the 20th anniversary theme: "20 years. 20 songs. 2,000 tickets. 20:00 ET. $20".[27] During the event, the brothers took song requests from the fans, and performed songs spanning their entire career, along with solo Nick Jonas and DNCE songs. "Like It's Christmas" was incorporated to the set list, in order for the event to be used for filming some scenes for their upcoming Christmas movie, set to be released at the end of 2025, on Disney+.[28]

Joe's Pizza

On March 22, 2025, the Jonas Brothers partnered with New York's traditional pizzeria Joe's Pizza, in anticipation for the convention.[29] The store, located in Greenwich Village, Manhattan, New York City, was remodeled to display a changed logo, "Jonas Pizza".[30] Apart from the pizzas, the store sold merchandise and custom items, all related to the band. The band members, along side younger brother, Frankie Jonas, and Deleasa were present for the event.

Tour

The brothers appeared on Good Morning America on March 21, 2025, in anticipation for JonasCon.[31] During the interview, they announced a 20th anniversary-themed tour, called Jonas 20: Living the Dream Tour.[32] The tour is set to begin in August 2025, with a concert at the MetLife Stadium, in New Jersey. The venue was chosen as a representation of a "full circle" for the band, who started their careers performing in small venues and shopping malls in the city.[33]

Music releases

On March 13, 2025, the Jonas Brothers announced the single "Love Me to Heaven",[34] which was released on March 21, 2025, through Republic Records.[35] The song was first teased on February 15, at the Massey Hall concert,[36] and is part of the band's 20th anniversary celebration.[37] During an interview for Good Morning America, Nick revealed that the song serves as a lead single for their upcoming seventh studio album, with more informations being revealed during the convention.[33]

References

  1. ^ Kaufman, Gil (February 14, 2025). "Jonas Brothers to Celebrate 20th Anniversary With Sprawling JONASCON at American Dream Mall". Billboard. Retrieved March 6, 2025.
  2. ^ Donnelly, Jim (December 17, 2024). "Jonas Brothers to Ring in the New Year on 'Dick Clark's New Year's Rockin' Eve With Ryan Seacrest 2025'". ABC. Retrieved March 19, 2025.
  3. ^ Zelman, Kevin (December 17, 2024). "The Jonas Brothers will help ring in 2025 with a career-spanning performance on New Year's Eve". ABC7. Retrieved March 18, 2025.
  4. ^ Jenke, Tyler (December 17, 2024). "Jonas Brothers Join Lineup for 'Dick Clark's New Year's Rockin' Eve With Ryan Seacrest 2025'". Billboard. Retrieved March 19, 2025.
  5. ^ Peters, Mitchell (January 1, 2025). "Jonas Brothers Tease Big Announcements for 2025 Ahead of New Year's Eve Performance". Billboard. Retrieved March 18, 2025.
  6. ^ Mier, Tomás (January 1, 2025). "Jonas Brothers Perform "Sucker,' Camp Rock's 'Play My Music' For 'New Year's Rockin' Eve'". Rolling Stone. Retrieved March 19, 2025.
  7. ^ a b Garcia, Thania (February 13, 2025). "Jonas Brothers Announce 'Jonascon: the Ultimate Jonas Brothers Fan Experience'". Variety. Retrieved February 15, 2025.
  8. ^ a b Fell, Nicole (February 14, 2025). "JonasCon: Jonas Brothers Celebrate 20 Years With One-Day Fan Event". The Hollywood Reporter. Retrieved February 17, 2025.
  9. ^ "Jonas Brothers announce 'JONASCON' fan experience in New Jersey". WNBC. February 14, 2025. Retrieved February 15, 2025.
  10. ^ a b DeSantis, Rachel (February 14, 2025). "Jonas Brothers to Host JONASCON One-Day-Only Fan Event in N.J. to Mark 20th Anniversary (Exclusive)". People. Retrieved February 17, 2025.
  11. ^ a b c Paul, Larisha (February 14, 2025). "Jonas Brothers Aren't Breaking Up — And They're Hosting 'Jonascon' to Prove It". Rolling Stone. Retrieved February 17, 2025.
  12. ^ Blistein, Jon (October 29, 2013). "Jonas Brothers Break Up". Rolling Stone. Retrieved February 17, 2025.
  13. ^ a b Longmire, Becca (February 14, 2025). "Jonas Brothers Tease 20th Anniversary Plans After Sparking Split Fears Among Fans: 'We Have Been Reflecting a Lot Lately'". People. Retrieved February 15, 2025.
  14. ^ Kazi, Safeeyah (February 13, 2025). "No, The Jonas Brothers Aren't Breaking Up — Here Is Everything You Need To Know About Their 20th Anniversary". Collider. Retrieved March 18, 2025.
  15. ^ Evans, Greg (February 14, 2025). "Jonas Brothers To Celebrate 20th Anniversary With Free Fan Event & Performance In New Jersey". Deadline. Retrieved March 19, 2025.
  16. ^ a b c Jordan, Chris (March 6, 2025). "Jonas Brothers announce two sets at JonasCon, little brother Franklin to lineup". Asbury Park Press. Retrieved March 6, 2025.
  17. ^ "Win a pair of VIP tickets to JONASCON March 23rd at American Dream Mall". WTDY-FM. Retrieved March 20, 2025.
  18. ^ "Win a pair of tickets to JONASCON". WEZN-FM. Retrieved March 20, 2025.
  19. ^ "Win VIP Passes to JonasCon at American Dream". WTDY-FM. March 16, 2025. Retrieved March 20, 2025.
  20. ^ Hyer, Joe (March 17, 2025). "Win VIP Passes to JonasCon Right Now on the 94.5 PST App". WPST. Retrieved March 20, 2025.
  21. ^ "Win VIP Tickets To See The Jonas Brothers At JonasCon". WLTW. Retrieved March 20, 2025.
  22. ^ "Jonas Brothers Look Alike Contest - Live From Empire State Building!". WHTZ. Archived from the original on March 13, 2025. Retrieved March 20, 2025.
  23. ^ Z100 New York [@Z100NewYork] (March 17, 2025). "Have an uncanny resemblance to a Jonas Brother? 👀 Enter Z100's Jonas Brothers Look-Alike Contest, live from the Empire State Building this Friday, March 21st, at 3 PM! Submit your doppelgänger pics here!!! 🫶https://ihr.fm/41wJ4WO" (Tweet). Retrieved March 20, 2025 – via Twitter.{{cite web}}: CS1 maint: numeric names: authors list (link) CS1 maint: url-status (link)
  24. ^ "Jonas Brothers Look Alike Contest (the "Contest") Official Rules". campaign.aptivada.com. Retrieved March 21, 2025.
  25. ^ "Jonas Brothers promise new music, soundtrack, live album for 2025". KBFF. February 14, 2025. Retrieved February 24, 2025.
  26. ^ Long Decter, Rosie (February 14, 2025). "Jonas Brothers Announce Surprise Anniversary Concert at Toronto's Massey Hall This Weekend". Billboard Canada. Retrieved February 24, 2025.
  27. ^ Dolor, Patricia (February 14, 2025). "'20 Years, 20 Songs, $20': Jonas Brothers announce surprise Toronto show, fans scramble for tickets". Now Toronto. Retrieved February 16, 2025.
  28. ^ Long Decter, Rosie (February 17, 2025). "Christmas Comes Early at Jonas Brothers' Surprise Toronto Concert". Billboard Canada. Retrieved February 24, 2025.
  29. ^ "Joe's Pizza becomes "Jonas Pizza" for special Jonas Brothers event". CBS News. March 22, 2025. Retrieved March 23, 2025.
  30. ^ Euzarraga, Matthew (March 22, 2025). "Hundred of fans gather at East Village pizza shop for Jonas Brothers 'Jonas Pizza'". PIX11. Retrieved March 23, 2025.
  31. ^ McCarthy, Kelly (March 21, 2025). "Jonas Brothers drop new single for 20th anniversary, channel their classic early sound". Good Morning America. Retrieved March 21, 2025.
  32. ^ Kaufman, Gil (March 21, 2025). "Jonas Brothers Announce Kick-Off Date for Jonas 20: Living the Dream Tour". Billboard. Retrieved March 21, 2025.
  33. ^ a b McCarthy, Kelly (March 21, 2025). "Jonas Brothers drop new single for 20th anniversary, channel their classic early sound". ABC. Retrieved March 21, 2025.
  34. ^ Kaufman, Gil (March 13, 2025). "Jonas Brothers Announce Release Date For 'Love Me To Heaven' Single". Billboard. Retrieved March 18, 2025.
  35. ^ Zemler, Emily (March 21, 2025). "Jonas Brothers Celebrate Anniversary With New Song 'Love Me to Heaven'". Rolling Stone. Retrieved March 21, 2025.
  36. ^ Kazi, Safeeyah (March 17, 2025). "The Jonas Brothers' New Single Is Coming Sooner Than You Thought". Collider. Retrieved March 18, 2025.
  37. ^ Lynch, Jessica (March 21, 2025). "Jonas Brothers Drop 'Love Me To Heaven': Stream It Now". Billboard. Retrieved March 21, 2025.
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