Draft:Ben Legg
Submission declined on 22 April 2024 by Greenman (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
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Submission declined on 26 July 2023 by Cabrils (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. Declined by Cabrils 12 months ago. | ![]() |
Submission declined on 18 March 2023 by Greenman (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by Greenman 16 months ago. | ![]() |
Comment: Well done on creating the draft, and it may potentially meet the relevant requirements (including WP:GNG, WP:ANYBIO) but presently does not. As you may know, Wikipedia's basic requirement for entry is that the subject is notable. Essentially subjects are presumed notable if they have received significant coverage in multiple published secondary sources that are reliable, intellectually independent of each other, and independent of the subject. To properly create such a draft page, please see referencing for beginners or the article Easier Referencing for Beginners. Many of the citations are to sources that do not appear reliable. It would help if you could please identify, with specificity, which criteria you believe the draft satisfies? Additionally, the draft tends to read too much like a CV, which Wikipedia is not. I note and appreciate that you have declared your conflict of interest in drafting this page. Please familiarise yourself with these pages before amending the draft. If you feel you can meet these requirements then resubmit the page and leave a note for me on my talk page and I would be happy to reassess. Cabrils (talk) 23:45, 26 July 2023 (UTC)
Ben Legg | |
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Born | Benjamin George Legg May 28, 1970 Taplow, Buckinghamshire |
Education | Maidstone Grammar School, Welbeck College, Royal Military Academy Sandhurst, Cranfield University |
Alma mater | Cranfield University |
Occupation | Entrepreneur |
Known for | Co-founder, The Portfolio Collective, former COO of Google Europe, Author of Marketing for CEOs: Death or Glory in the Digital Age |
Website | https://www.digitalpeople.online |
Benjamin George Legg (born 28 May 1970) is a British entrepreneur, mentor, investor and author. Legg is on his 4th career reinvention after a global career living in nine countries and working in sixty. As the CEO of Digital People International, Legg mentors startups and provides thought leadership and investor support..[1]. In addition to himself being a ‘portfolio professional’, Legg is also the CEO and Co-Founder of The Portfolio Collective[2], the world’s leading community helping entrepreneurial professionals launch and grow their portfolio careers.
“A portfolio career is where you don’t just have one job, you have multiple jobs and sources of income.”[3]
Legg also co-hosted the world’s first party on Alcatraz[4].
Legg also speaks on a variety of topics around digital advertising[5]
Early Life
Legg grew up in Kent, South East England, the middle of three boys. His father was an accountant and mother did administrative roles alongside being a stay at home mum. His parents divorced when he was six and then later remarried. He boarded at Welbeck Defence Sixth Form College from 1987 - 1988, before enrolling at the Royal Military Academy Sandhurst at the age of 18.
Personal Life
Legg is married with five children, three from a former marriage. He lives in London with his current wife and their two children and splits his life between London and New York, where his wife is from. Legg enjoys running and keeping fit, including taking walking meetings.
Early Career (Army)
In January 1989, Legg started his British Army[6] career at Sandhurst, resigning 10 years later as a Captain in the Royal Engineers[7]. During his service, he led various military engineering organisations in Germany, Canada, Cyprus, Northern Ireland, Poland and Bosnia - including relieving the Siege of Sarajevo, part of Operation Deliberate Force, in 1995[8].
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/87/Ben_Legg%2C_British_Army_Captain.png/220px-Ben_Legg%2C_British_Army_Captain.png)
During Legg's time in Northern Ireland, he was responsible for designing many of the bomb proof structures used as defences against IRA bombings.
Big Business Career
In July 1999, after leaving the army, Legg worked as a strategy consultant at McKinsey[9]. He left the army unable to afford to study for an MBA. However, seeing potential in Legg, McKinsey offered him a role at a post MBA level.
From McKinsey, Legg moved in April 2002 into senior leadership roles at Coca-Cola spanning Training & Development, Sales, Marketing & Distribution in Greece, Poland and India[10]
Tech Career
Legg returned to the UK in January 2007 to become COO of Google UK, Benelux & Ireland, and then COO of Google Europe[11]. In this role he wrote the blueprint for Google's monetisation approach - developing, launching and optimising many of the most impactful ads products for Search, YouTube, Mobile, Hotels, SMBs and eCommerce. Legg served as COO Europe since January 2009 and as Director of Operations in the two years before that.
Leaving Google an expert on digital marketing, Legg took on a variety of global C-Suite roles at technology companies.[12]
Legg was COO at European Directories[13], a pan European Yellow Pages company with 700k SMB[14] customers transitioning from print to digital.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/Ben_Legg_Ola.jpg/220px-Ben_Legg_Ola.jpg)
Legg was then Group CEO of Adknowledge, which at the time was the largest ad tech holding company in the US, followed by CEO of AdParlor.[15]
Legg's final full time role was launching OLA[16] - India's pioneering mobility company - in the UK.[17] The business focused on paying drivers more than Uber and on driver safety.[18]
Future of Work Career
While working at OLA, Legg invested increasing amounts of time on his various side hustles. In 2019 he left OLA to focus on these other activities and passions[19]. He started working more with founders as a mentor, investor, board member and consultant. He also increased his support for investors - helping them understand the latest trends and technologies and invest wisely. To top it off, he also taught and mentored aspiring entrepreneurs at Oxford University and was an active public speaker at various conferences[20]
In early 2020 at the start of the COVID-19 pandemic, Legg's calendar started filling up with meetings with friends who, as part of The Great Resignation, decided they didn't want 9-5 corporate careers and wanted to emulate his success at having a portfolio career[21]. Not wanting to say no, but finding his calendar increasingly full, Legg designed and launched a weekly Portfolio Career Workshop. Legg thought it would die down within a few weeks, but demand for the workshop increased. Realising the workshop was getting more popular and discovering there was a need for a community of professionals for collaboration, Legg launched The Portfolio Collective, which is now a global community of 8,000 professionals. The Portfolio Collective helps portfolio professionals with training, collaboration opportunities and finding work. The company also helps startups and scale ups grow efficiently by leveraging the expertise within their community.
Legg holds multiple board positions, including as Chief Builder at GALLOS Technologies[22], charged with building new businesses in the security technology industry.
Book
Legg is an award-winning author[23], having written the book Marketing for CEOs: Death or Glory in the Digital Age[24], describing what best-in-class marketing looks like in a world dominated by mobile devices, overwhelming data, social media and complexity.
References
- ^ "Digital People - improving society one entrepreneur at a time". Digital People. Retrieved 2023-03-20.
- ^ "An Interview with The Portfolio Collective CEO Ben Legg". Neon River. 2022-10-20. Retrieved 2023-03-20.
- ^ "Portfolio careers, side hustles and start-ups". Starling Bank. Retrieved 2023-08-14.
- ^ Adknowledge - Unlock the Rock, retrieved 2023-03-20
- ^ Selby, Natalia (2023-07-04). "AI & Marketing: Key Takeaways from Xchange Analytics 2023". Mediahawk. Retrieved 2023-08-14.
- ^ "Ben Legg – Keynote Speaker". London Speaker Bureau. Retrieved 2023-03-20.
- ^ "Ben Legg | Former COO of Google, Europe | In Practise". inpractise.com. Retrieved 2023-03-20.
- ^ GLG (2021-02-09). "What Apple's IDFA Change Means for Advertisers". Medium. Retrieved 2023-03-20.
- ^ pippa (2014-03-03). "Behind the CEO – Ben Legg Adknowledge". PerformanceIN. Retrieved 2023-03-20.
- ^ Ford, Coreena (2022-10-06). "Newcastle tech recruitment firm Haystack appoints former Google executive". Business Live. Retrieved 2023-03-20.
- ^ Brevi, Jarrad (2022-06-01). "Meta & the battle for digital advertising supremacy". Antipodes. Retrieved 2023-03-20.
- ^ "Google loses Europe COO Ben Legg to European Directories". TechCrunch. 2009-10-19. Retrieved 2023-08-14.
- ^ Wauters, Robin (2009-10-19). "Google loses Europe COO Ben Legg to European Directories". TechCrunch. Retrieved 2023-03-20.
- ^ "European Directories Chooses Omniture to Help Measure and Increase the Performance and ROI of Online Advertising Across Key European Markets | Analist.nl". www.analist.nl. Retrieved 2023-03-10.
- ^ pippa (2014-03-03). "Behind the CEO – Ben Legg Adknowledge". PerformanceIN. Retrieved 2023-03-10.
- ^ "Media Centre". www.olacabs.com. Retrieved 2023-08-14.
- ^ Houghton, Alistair (2019-03-30). "Meet the ex-soldier taking on Uber taxis in Merseyside with Ola". Liverpool Echo. Retrieved 2023-03-10.
- ^ "Taxi-hailing firm Ola starts operating in Wales". BBC News. 2018-08-20. Retrieved 2023-08-14.
- ^ "Top level exodus at Ola's international operations". cnbctv18.com. 2019-10-21. Retrieved 2023-08-14.
- ^ "Ben Legg | Former COO of Google, Europe | In Practise". inpractise.com. Retrieved 2023-03-20.
- ^ "Becoming a Portfolio Professional, with Ben Legg | The Ironhack Podcast". www.ironhack.com. Retrieved 2023-03-20.
- ^ "Our Team". Gallos. Retrieved 2023-03-10.
- ^ "Adparlor CEO Ben Legg Honored as Gold Winner in the Annual 2017 CEO World Awards® for The Metrics Person category". New York City, NY Patch. 2017-06-02. Retrieved 2023-03-10.
- ^ Legg, Ben (2016). Marketing for CEOs : death or glory in the digital age. Daniel Mihajovic. Kansas City, MO. ISBN 9780692669297. OCLC 1302160973.
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