Draft:Alejandro Ruelas-Gossi

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Alejandro Ruelas-Gossi
Born
Alejandro Ruelas-Gossi

(1961-07-30)30 July 1961
Mexico City, Mexico
Alma materMonterrey Institute of Technology and Higher Education
University of North Carolina at Chapel Hill
Massachusetts Institute of Technology

Alejandro Ruelas-Gossi[1] (Mexico City, 1961)[2] is a university professor with both US and Mexico Citizenships, expert in Business Strategy, Clinical Professor at the University of Navarra,[3] professor of practice at the University of Miami, where he was awarded four times, with the Excellence in Teaching Award (2018).[4]He is the creator of the term of strategic orchestration.[5]

Biography

After earning a degree in Industrial and Systems Engineering at the Instituto Tecnológico y de Estudios Superiores de Monterrey, he got his Master in Science in the Management of Technology from the Massachusetts Institute of Technology (MIT). He also got a PhD in Strategy, from the University of North Carolina-Chapel Hill.[6]

He was a professor of Strategy at the Universidad Adolfo Ibáñez and founding managing director of Adolfo Ibáñez School of Management in Miami.[7][8]

He was the founding managing director of Orkestra-Basque Institute of Competitiveness, where the name Orkestra stems from his theory of Strategic Orchestration because according to him, competitiveness needs to be “orchestrated”.[9]

He is a frequent contributor of CNN, in the topics of strategy, technology and innovación.[10]

He has advised a number of firms: Abbott Laboratories, Aon, AT&T, Baxter International, Bristol-Myers Squibb, Caterpillar, Cemex, Ernst & Young, IBM, Microsoft, Motorola Inc., Philips, Sony y Techint, among others.[11]

Contributions

In February of 2004, the latinamerica edition of Harvard Business Review published his article of the Big T Paradigm – Innovar en mercados emergentes: el paradigma de la T grande,[12] that years later, it was selected – by the publication – as the best article of the latin America edition.[13]

Ruelas-Gossi explains two types of strategies for innovation: Innovation is usually associated with the R&D department. Assumptions of equilibrium hold. Disequilibrium is seen just as a transitional stage towards a new base of alignment (equilibrium).
Knowledge embedded in the product is considered the source for the discontinuous transition stages. However, some successful organizations – mainly from emerging economies – seem to pursue not just a path of innovation around rather than through the product technology, but also, the disequilibrium – as a modus-operandi – for innovating the business-model, what he defines as the Big T Paradigm.[14]

Expansión magazine elicited his contributions in the field of business strategy[15] He coined the concept of the strategic orchestration. Orchestration in a nutshell can be explained as how Apple became the never-ending orchestrated-platform of content of millions of developers (nodes). Orchestration flips traditional strategy on its head. Rather than starts with what you control, and looks for ways to leverage it, managers begin with the opportunity and then assemble the required resources in its wake.

Strategy Orchestration happens when a firm pursues an opportunity, NOT by leveraging strategic power, and NOT by controlling all the required resources BUT by assembling and managing a network of partners (nodes).

An allocentric view allows executives to recognize and, more importantly, seize a whole range of opportunities that could only be pursued by a network rather than an individual firm, no matter how powerful. Also, Ruelas-Gossi argues that the client is unfaithful by nature, and that the firms will attract clients by building a spider web of attributes in their enhanced and neverending value proposition through empathy and emotions.[16]

His concept of The-Race-to-the-Top Strategy Paradigm, published at both Harvard Business Review,[17] and at the Journal of International Business Insights,[18] has been singled out at the Think-Tank, Center for Strategic of International Studies, in Washington D.C. as one of the more unique perspectives to impact our economic world[19]

Publications

  • Orquestación estratégica, Harvard Business Review (2006), "Nuevas estrategias para las empresas en países emergentes".[15]
  • Innovar en mercados emergentes: El Paradigma de la T Grande, Harvard Business Review Latin America, February, 2004.
  • Race-to-the-Top Strategy Paradigm, Academy of International Business - Insights, Volume 17, Issue 4. 2017.
  • Thinking Cities vs Doing Cities, Nuevas Tendencias, Nº 103, January 2020, pp. 14 – 19.
  • Strategy-zing in a Non-Linear World, Nuevas Tendencias. Nº 101, January 2019. pp. 2 – 9.
  • Crafting The Vantage Point. Escape from Low-Cost Trap and Enhance Value for Your Business, IESE Insight, Issue 28, First Quarter 2016.
  • Donald Sull and Alejandro Ruelas-Gossi, Strategic Orchestration, Business Strategy Review, 4 (2010), pp. 58-63.

References

  1. ^ Institución Futuro, ed. (November 25, 2007). ""Lo peor que uno puede hacer es escuchar al cliente"" (in Spanish). Cordovilla (Navarra). Retrieved July 29, 2024.
  2. ^ Faro de Vigo, ed. (22 December 2016). ""Cando o barato sae caro: A cara oculta do mundo 'low cost'"" (in Spanish). Vigo. Retrieved July 29, 2024.
  3. ^ ""Encuentro: Orquestación estratégica"" (in Spanish). Málaga. November 9, 2021. Retrieved July 29, 2024.
  4. ^ "XII Congreso Internacional de la Academia de Ciencias Administrativas A.C. (ACACIA) de la cadena de valor a la orquestación estratégica". Miami. December 6, 2018. Retrieved July 29, 2024.{{cite book}}: CS1 maint: location missing publisher (link)
  5. ^ García Díaz, Ernesto (May 13–16, 2008). De la cadena de valor a la orquestación estratégica (PDF). Tijuana Baja California Norte. Archived from the original (PDF) on 2021-11-23. Retrieved July 29, 2024.{{cite book}}: CS1 maint: date format (link) CS1 maint: location missing publisher (link)
  6. ^ Instituto Politécnico Nacional, ed. (2011). "Dr. Alejandro Ruelas" (in Spanish). Ciudad de México. Retrieved November 11, 2021.
  7. ^ "Alejandro Ruelas-Gossi: Experto en management y estrategia de negocios". Diserta. Madrid. Retrieved November 22, 2021.
  8. ^ Redacción (November 18, 2014). "Comment être artiste dans un pays où l'art n'a pas de marché ?". Artistik Rezo (in French). Retrieved November 11, 2021.
  9. ^ Taberna, David (April 18, 2008). "La empresa vasca deberá hacer «grandes cambios» para seguir siendo competitiva". Diario Vasco (in Spanish). San Sebastián. Retrieved December 1, 2021.
  10. ^ Sull, Donald N.; Ruelas-Gossi, Alejandro; Escobari, Martin (January 26, 2004). "What Developing-World Companies Teach Us About Innovation". Working Knowledge: Business Research for Business Leaders. Retrieved November 2, 2021.
  11. ^ John Cuneo (April 17, 2018). "Alejandro Ruelas-Gossi: 10 + 1 Life Lessons for Success". Cuneo Code. Retrieved 2021-11-22.
  12. ^ Ruelas-Gossi, Alejandro. "Innovar en mercados emergentes: el paradigma de la T grande". Harvard Business Review. Edition América Latina (in Spanish) (2): 53–63. ISSN 0717-9952.
  13. ^ Ruelas-Gossi, Alejandro (November 2007). "Innovating in emerging markets: The Big T Paradigm" (PDF). Harvard Business Review (11): 53–63. ISSN 0717-9952. Retrieved November 11, 2021.
  14. ^ Redacción (December 7–21, 2005). "Ideas, Gestión, Blue Ocean". Expansión (in Spanish). p. 236.{{cite news}}: CS1 maint: date format (link)
  15. ^ a b Redacción (2007-11-01). "Que leer". Expansión (in Spanish). p. 114.
  16. ^ Ruelas-Gossi, Alejandro; Sull, Donald N. (November 2006). "Orquestación estratégica: la clave para la agilidad en el escenario global" (PDF). Harvard Business Review América Latina (in Spanish): 10. Retrieved November 22, 2021.
  17. ^ Ruelas-Gossi, Alejandro (2016-11-09). "Why Mexico's Economy Doesn't Depend on the Next U.S. President". Harvard Business Review. Cambridge, Massachusetts. Retrieved 2024-07-29.
  18. ^ Ruelas-Gossi, Alejandro (2017). "Race-to-the-Top Strategy Paradigm" (PDF). Journal of International Business Insights. 17 (4): 10–13. Retrieved 2024-07-29.
  19. ^ Center for Strategic and International Studies, ed. (2018-04-23). "Reinventing Mexico". Washington, D.C. Retrieved 2024-07-29.



Category:Monterrey Institute of Technology and Higher Education alumni Category:University of North Carolina at Chapel Hill alumni Category:Massachusetts Institute of Technology alumni Category:Academic staff of Adolfo Ibáñez University Category:Academic staff of the University of Navarra

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