Draft:Aadi Thallupadi

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Instructions · What links here · Aadi Thallupadi (talk: + · bio) · (log) · Copyvios report · reFill · Citation Bot · (Search: Google, Bing, Wikipedia) · Submitted 6 days ago by DareshMohan (talk: D · +) · Last edited 4 days ago by DareshMohan

Aadi Thallupadi (transl. Aadi discount)^[1] is a sale in Tamil Nadu that happens from mid-July to mid-August.^[2]^[3]^[4]^[5]^[6] The sale causes high amount of crowds especially in clothing stores.^[7]^[8]^[9]

Background

To sale was introduced to attract customers during the Tamil month of Aadi, which is known to be an inauspicious time.^[10]^[11]^[12] The sale was inspired by the Ashadha sale that the store KalaNiketan introduced in Mumbai in 1965.^[2] Aadi Thallupadi brings significant crowd to T. Nagar in Chennai, which is a hub for many stores.^[2]^[13] The sale happens in several places in Tamil Nadu including Madurai,^[14] Trichy, Coimbatore, etc.^[2]^[15]^[16]^[17] The ads about the sales happen prior to the month of Aadi.^[18] The sale and its heavy marketing campaign have been the subject of memes.^[19]

During the COVID-19 pandemic in 2020, video shopping was used to allow consumers to buy from their homes.^[5]

References

^ "Tradition gives way to tech with online sales, celebrations this Aadi". www.dtnext.in. 30 July 2020. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ ^a ^b ^c ^d "Aadi shopping surge begins in Chennai". The Hindu. 19 July 2015. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "Live Chennai: Kalyan Jewellers announces Aadi Sale with exciting offers,Kalyan Jewellers announces Aadi Sale with exciting offers". www.livechennai.com. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "We wait for the Aadi sale to buy appliances: Nakshathra". The Times of India. 23 July 2024. Archived from the original on 24 July 2024. Retrieved 7 August 2024.
^ ^a ^b "'Video shopping', a new experience awaits shoppers this Aadi". The Hindu Business Line. 16 July 2020. Archived from the original on 30 July 2021. Retrieved 7 August 2024.
^ "ஆடி தள்ளுபடி விற்பனை பொருட்கள் வாங்க குவிந்த பொதுமக்கள்". www.dailythanthi.com (in Tamil). 17 July 2023. Archived from the original on 20 July 2023. Retrieved 7 August 2024.
^ Correspondent, Vikatan (16 July 2012). "ஆடித் தள்ளுபடி கண்கட்டி வித்தையா? - நேரடி ரிப்போர்ட்". www.vikatan.com/ (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "60% தள்ளுபடி விலையில் விற்கப்பட்ட பட்டுப் புடவைகள்..." News18 தமிழ் (in Tamil). 17 July 2023. Archived from the original on 20 July 2023. Retrieved 7 August 2024.
^ மலர், மாலை (27 July 2016). "ஆடி தள்ளுபடியில் அசத்தும் தரமான ஆடைகளின் அணிவகுப்பு". www.maalaimalar.com (in Tamil). Archived from the original on 16 October 2016. Retrieved 7 August 2024.
^ "Aadi Thallupadi ; Why Retailers Are Giving Massive Offers During This Period?". astroulagam.com.my. Archived from the original on 2 December 2023. Retrieved 7 August 2024.
^ சுபா, சேலம் (25 July 2024). "ஆடி தள்ளுபடி வந்த வரலாறு தெரியுமா?". Kalki Online (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "Aadi Offer: ஆடித்தள்ளுபடி என்னும் கான்செப்ட் ஏன் வந்தது தெரியுமா? இதுதான் காரணம்..!". tamil.abplive.com (in Tamil). 15 July 2023. Archived from the original on 15 July 2023. Retrieved 7 August 2024.
^ Seshadri, V. (1 January 2006). Consumerism: With Reference To Selected Home Appliances. Mittal Publications. ISBN 978-81-8324-147-2. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "ஆடி தள்ளுபடி விற்பனையால் காற்றில் பறக்கும் கொரோனா விதிமுறைகள்". The Times of India. 18 July 2021. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "பிரபல கடையில் துவங்கியது ஆடித்தள்ளுபடி விற்பனை; அலைமோதும் பெண்கள் கூட்டம்!". Samayam Tamil (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ Kumar, Arun (18 July 2024). "ராஜபாளையம் டைகர் பர்னிச்சரில் ஆடி தள்ளுபடி விற்பனை துவக்கம்". Dinakaran. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "கிளாசிக் போலோவில் ஆடி தள்ளுபடி". www.dinamalar.com (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "ஆடித் தள்ளுபடியில்... தேடிக் கண்டுபிடிக்க சில அட்வைஸ்". Dinamani (in Tamil). 20 July 2010. Archived from the original on 7 August 2024. Retrieved 7 August 2024.
^ "வாட்ஸ் அப் கலக்கல்: ஆடி தள்ளுபடி". Hindu Tamil Thisai (in Tamil). 27 July 2018. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[1] "Tradition gives way to tech with online sales, celebrations this Aadi". www.dtnext.in. 30 July 2020. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[H-2] "Aadi shopping surge begins in Chennai". The Hindu. 19 July 2015. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[3] "Live Chennai: Kalyan Jewellers announces Aadi Sale with exciting offers,Kalyan Jewellers announces Aadi Sale with exciting offers". www.livechennai.com. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[4] "We wait for the Aadi sale to buy appliances: Nakshathra". The Times of India. 23 July 2024. Archived from the original on 24 July 2024. Retrieved 7 August 2024.

[H2-5] "'Video shopping', a new experience awaits shoppers this Aadi". The Hindu Business Line. 16 July 2020. Archived from the original on 30 July 2021. Retrieved 7 August 2024.

[6] "ஆடி தள்ளுபடி விற்பனை பொருட்கள் வாங்க குவிந்த பொதுமக்கள்". www.dailythanthi.com (in Tamil). 17 July 2023. Archived from the original on 20 July 2023. Retrieved 7 August 2024.

[7] Correspondent, Vikatan (16 July 2012). "ஆடித் தள்ளுபடி கண்கட்டி வித்தையா? - நேரடி ரிப்போர்ட்". www.vikatan.com/ (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[8] "60% தள்ளுபடி விலையில் விற்கப்பட்ட பட்டுப் புடவைகள்..." News18 தமிழ் (in Tamil). 17 July 2023. Archived from the original on 20 July 2023. Retrieved 7 August 2024.

[9] மலர், மாலை (27 July 2016). "ஆடி தள்ளுபடியில் அசத்தும் தரமான ஆடைகளின் அணிவகுப்பு". www.maalaimalar.com (in Tamil). Archived from the original on 16 October 2016. Retrieved 7 August 2024.

[10] "Aadi Thallupadi ; Why Retailers Are Giving Massive Offers During This Period?". astroulagam.com.my. Archived from the original on 2 December 2023. Retrieved 7 August 2024.

[11] சுபா, சேலம் (25 July 2024). "ஆடி தள்ளுபடி வந்த வரலாறு தெரியுமா?". Kalki Online (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[12] "Aadi Offer: ஆடித்தள்ளுபடி என்னும் கான்செப்ட் ஏன் வந்தது தெரியுமா? இதுதான் காரணம்..!". tamil.abplive.com (in Tamil). 15 July 2023. Archived from the original on 15 July 2023. Retrieved 7 August 2024.

[13] Seshadri, V. (1 January 2006). Consumerism: With Reference To Selected Home Appliances. Mittal Publications. ISBN 978-81-8324-147-2. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[14] "ஆடி தள்ளுபடி விற்பனையால் காற்றில் பறக்கும் கொரோனா விதிமுறைகள்". The Times of India. 18 July 2021. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[15] "பிரபல கடையில் துவங்கியது ஆடித்தள்ளுபடி விற்பனை; அலைமோதும் பெண்கள் கூட்டம்!". Samayam Tamil (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[16] Kumar, Arun (18 July 2024). "ராஜபாளையம் டைகர் பர்னிச்சரில் ஆடி தள்ளுபடி விற்பனை துவக்கம்". Dinakaran. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[17] "கிளாசிக் போலோவில் ஆடி தள்ளுபடி". www.dinamalar.com (in Tamil). Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[18] "ஆடித் தள்ளுபடியில்... தேடிக் கண்டுபிடிக்க சில அட்வைஸ்". Dinamani (in Tamil). 20 July 2010. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

[19] "வாட்ஸ் அப் கலக்கல்: ஆடி தள்ளுபடி". Hindu Tamil Thisai (in Tamil). 27 July 2018. Archived from the original on 7 August 2024. Retrieved 7 August 2024.

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