Discovery Kids

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Discovery Kids
The international logo variant used primarily for the brand since 2021
Product type
IntroducedOctober 7, 1996,
with Discovery Kids Channel

Discovery Kids (stylized as discovery k!ds) is a brand name owned by Warner Bros. Discovery. Starting as a television block within Discovery Channel, the brand expanded as a separate television channel in October 1996.[1] Discovery Kids on NBC was an American children's programming block that aired on NBC from October 5, 2002 to September 2, 2006.[2] Most of Discovery Kids' worldwide channels have been either rebranded or shut down, but the brand still exists as a website for children's activities and consumer products.

As of 2024, Discovery Kids-branded channels continue to exist in both India and Latin America. An unbranded morning programing block based on the Latin American channel also exists in the United States on Discovery Familia.

Current television channels
Former channels
Rebranded channels
  • Discovery Kids US (1996–2010) – In 2009, the channel was turned into a 50/50 joint venture between Discovery and Hasbro Entertainment, and was relaunched as Hub Network in 2010. The channel has since been relaunched as Discovery Family in 2014 after Discovery acquired 10% of Hasbro's stake in the network.
  • Discovery Kids en Español (2005–2007) – In 2007, the channel merged with Discovery Viajar y Vivir to become Discovery Familia, effectively converting Discovery Kids en Español into daytime programming block. The block has been unbranded since 2014 is now relegated to the morning hours.

See also

References

  1. ^ Kirchdoerffer, Ed (1999-04-01). "Digital Play in the U.S. of A." Realscreen. Archived from the original on 2023-04-20. Retrieved 2023-09-17. Discovery was the first non-fiction channel to embrace digital cable services. Home & Leisure, Science, Civilization, and Kids launched in October 1996.
  2. ^ Bernstein, Paula (2001-12-05). "Discovery set to kid around with Peacock". Variety. Retrieved 2024-07-29.