Act-On
 | |
| Developer(s) | Act-On |
|---|---|
| Initial release | 2008 |
| Operating system | Software as a service |
| Type | Marketing automation |
| License | Subscription |
| Website | act-on |
 | This article contains content that is written like an advertisement. (October 2022) |
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.[1]
History
Act-On was founded in 2008 by Raghu Raghavan, who previously co-founded Responsys. Initially, the company sold its software exclusively through Cisco, which provided $2 million in funding. The company later developed its own sales team.
In 2011, Act-On raised $10 million in its third funding round and established a new location in Silicon Valley. The following year, the company raised an additional $16 million. By 2013, Act-On had grown to 140 employees.
In 2014, Act-On raised $42 million, the largest funding round in the Oregon technology market since the dot com bubble. The company expanded its executive team in 2015 and appointed Andy MacMillan as CEO, with founder Raghu Raghavan becoming CTO. In 2018, Kate Johnson replaced Andy MacMillan as CEO.
In 2019, Act-On raised another $4 million in funding. The company rebranded itself in 2020 to align with modern marketing needs. By 2023, Act-On reported $25.8 million in revenue and served 4,000 customers with approximately 200 employees.
Features
Act-On is a subscription-based SaaS product for marketing automation, offering tools for email marketing, landing pages, social media prospecting, CRM integration, lead management, webinar management, and analytics. Some notable tools include:
- Twitter Prospector: Automates publishing and monitoring content on Twitter.
- Act-On Insight: Compares a company's social media marketing performance to competitors.
- Hot Prospects: Scores the likelihood that a prospect is ready to make a purchasing decision.
- Act-On Inbound: Tools for SEO, PPC advertising, and other inbound tactics.
- Act-On Anywhere: A Chrome application that allows users to access marketing automation data across any web-based browser.
- Data Studio: An advanced data access and analytics tool.
- Act-On Partner Exchange (APEX): Promotes agency partners and third-party applications.
- Act-On Center of Excellence (ACE): An educational resource.
Reception
Act-On has been recognized for its growth and innovation. It was named to the Inc. 500 List of Fastest-Growing Privately Held Companies from 2013 to 2015 and Deloitte's Technology Fast 500 List in 2013 and 2014. The company was also included in the Portland Business Journal's List of 100 Fastest-Growing Private Companies from 2013 to 2015.
In 2022, Act-On was selected as one of the top vendors on the Constellation ShortList for B2C Marketing Automation for Small to Mid-Sized Businesses. The company's CEO, Raghu Raghavan, was named Technology CEO of the Year by the Portland Business Journal in early 2015. Act-On's platform has received high ratings, including a 4.1 out of 5 on G2.com with over 1,000 reviews as of 2024.
References
- ^ "Act-On Software, Inc. Revenue: Annual, Quarterly, and Historic - Zippia". www.zippia.com. 2021-12-14. Retrieved 2024-06-13.