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'''MullenLowe Profero''' is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include [[digital marketing]], creative, media, technology, UX and strategy. It is the global network of MullenLowe Profero and part of the [[Interpublic Group]].
'''MullenLowe Profero''' is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include [[digital marketing]], creative, media, technology, user experience (UX) and strategy. It is the global network of MullenLowe Group and part of the [[Interpublic Group]].<ref>{{cite web|url=http://www.campaignbrief.com/asia/2016/01/mullenlowe-group-launches-new.html |title=MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero |website=campaignbrief.com |date=2016-01-25 |accessdate=2018-12-21}}</ref>


==History==
==History==
Profero launched on 25 March 1998 by brothers Daryl & Wayne Arnold "having found finance by maxing out their credit cards."<ref>https://www.facebook.com/proferoglobal ''facebook “founded”''</ref>
Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold.<ref name=adage1>{{cite web|url=
During the same year Profero acquired [[Sky (UK and Ireland)]] as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.<ref>http://www.minonline.com/mmag/21-Most-Intriguing-Wayne-Arnold_5628.html|October 1998: Became the first and only organization to "own" the Internet in the U.K. for a day with its fully integrated campaign for Sky Digital</ref>
https://adage.com/article/agency-news/ipg-s-lowe-acquires-global-digital-agency-profero/291209/ |title=IPG's Lowe Acquires Global Digital Agency Profero |website=adage.com |date=2014-01-21 |accessdate=2018-12-21}}</ref> During the same year Profero acquired [[Sky (UK and Ireland)]] as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.<ref>http://www.minonline.com/mmag/21-Most-Intriguing-Wayne-Arnold_5628.html|October 1998: Became the first and only organization to "own" the Internet in the U.K. for a day with its fully integrated campaign for Sky Digital</ref>
Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including [[M&S]], [[Central Office of Information|COI]] and [[Western Union]], the company has expanded into Europe, Asia and Australia.
Since 1998 ''Profero Group'' have produced over 4,000 campaigns for clients including [[M&S]], [[Central Office of Information|COI]] and [[Western Union]], the company has expanded into Europe, Asia and Australia.
In 2000 Profero become the first [[Digital data|digital]] [[Advertising agency|agency]] to join the [[Institute of Practitioners in Advertising]].<ref>[http://www.ipa.co.uk/news/ipa-elects-new-members-7th-march-2000 IPA elects new members - 7 March 2000<!-- Bot generated title -->]</ref> A move that led to further development of the company and press the need for regional offices.
In 2000 Profero become the first [[Digital data|digital]] [[Advertising agency|agency]] to join the [[Institute of Practitioners in Advertising]].<ref>[http://www.ipa.co.uk/news/ipa-elects-new-members-7th-march-2000 IPA elects new members - 7 March 2000<!-- Bot generated title -->]</ref> A move that led to further development of the company and press the need for regional offices.
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Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.<ref>[http://adage.com/article/agency-news/digital-shop-profero-buys-majority-stake-vox-collective/235917/ Digital Shop Profero Buys Majority Stake in Vox Collective | Agency News - Advertising Age<!-- Bot generated title -->]</ref>
Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.<ref>[http://adage.com/article/agency-news/digital-shop-profero-buys-majority-stake-vox-collective/235917/ Digital Shop Profero Buys Majority Stake in Vox Collective | Agency News - Advertising Age<!-- Bot generated title -->]</ref>


On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.<ref>http://www.loweprofero.com/press/en/global/lowe-partners-and-profero-form-lowe-profero-group</ref>
On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.<ref name=adage1/>


On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO.<ref>{{Cite news|url=https://www.mumbrella.asia/2017/03/mullenlowe-appoints-razorfishs-vincent-digonnet-apac-ceo|title=MullenLowe appoints Razorfish's Vincent Digonnet as APAC CEO - Mumbrella Asia|date=2017-03-07|work=Mumbrella Asia|access-date=2017-10-27|language=en-US}}</ref>
On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO.<ref>{{Cite news|url=https://www.mumbrella.asia/2017/03/mullenlowe-appoints-razorfishs-vincent-digonnet-apac-ceo|title=MullenLowe appoints Razorfish's Vincent Digonnet as APAC CEO - Mumbrella Asia|date=2017-03-07|work=Mumbrella Asia|access-date=2017-10-27|language=en-US}}</ref>


==References==
==References==
{{Reflist|colwidth=50em}}
{{Reflist|30em}}


==External links==
==External links==

Revision as of 23:12, 21 December 2018

MullenLowe Profero
IndustryDigital Marketing
Founded25 March 1998 (1998-03-25)
HeadquartersUnited Kingdom
Key people
  • Wayne Arnold - Co-Founder & Global CEO
  • Dale Gall – CEO EMEA
  • Aaron Reitkopf – CEO The Americas
  • Tymon Broadhead – Global CFO
  • Maria Johnston (nee McConchie) – Global Legal Counsel
ServicesDigital Advertising
Number of employees
650+
Websitewww.mullenloweprofero.com

MullenLowe Profero is a digital marketing agency operating across twelve offices, with over 600 employees globally. Its services typically include digital marketing, creative, media, technology, user experience (UX) and strategy. It is the global network of MullenLowe Group and part of the Interpublic Group.[1]

History

Profero launched on 25 March 1998 by brothers Daryl and Wayne Arnold.[2] During the same year Profero acquired Sky (UK and Ireland) as an early client, by October 1998 Profero delivered a fully integrated campaign and was known to be the first and only organisation to "own" the internet in the UK for an entire day.[3] Since 1998 Profero Group have produced over 4,000 campaigns for clients including M&S, COI and Western Union, the company has expanded into Europe, Asia and Australia. In 2000 Profero become the first digital agency to join the Institute of Practitioners in Advertising.[4] A move that led to further development of the company and press the need for regional offices. From 2000 to 2010 Profero opened offices across the world to develop their global offering (London, Sydney, Shanghai, Hong Kong, Singapore, Tokyo Beijing, New York City, and Seoul). Profero were responsible for the concept behind Factory Shanghai in Shanghai, China.

Profero’s second expansion in America, the merger has been seen as a move to increase the "Profero Group" influence across Latin American markets.[5]

On 21 January 2014, Profero was acquired by Lowe & Partners, and is now operating globally as MullenLowe Profero.[2]

On 7 March 2017, MullenLowe appointed Razorfish’s Vincent Digonnet as APAC CEO.[6]

References

  1. ^ "MullenLowe Group launches new global identity; Lowe Profero rebrands to MullenLowe Profero". campaignbrief.com. 25 January 2016. Retrieved 21 December 2018.
  2. ^ a b "IPG's Lowe Acquires Global Digital Agency Profero". adage.com. 21 January 2014. Retrieved 21 December 2018.
  3. ^ http://www.minonline.com/mmag/21-Most-Intriguing-Wayne-Arnold_5628.html%7COctober 1998: Became the first and only organization to "own" the Internet in the U.K. for a day with its fully integrated campaign for Sky Digital
  4. ^ IPA elects new members - 7 March 2000
  5. ^ Digital Shop Profero Buys Majority Stake in Vox Collective | Agency News - Advertising Age
  6. ^ "MullenLowe appoints Razorfish's Vincent Digonnet as APAC CEO - Mumbrella Asia". Mumbrella Asia. 7 March 2017. Retrieved 27 October 2017.
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