Hello! (magazine): Difference between revisions

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Hello! is a weekly magazine specialising in celebrity news and gossip, published in Britain.

Owned by Spanish publisher Eduardo Sanchez Junco, Hello! was first published in 1988 and is a spin-off of the enormously successful Spanish magazine ¡Hola!. Between 1998 and 2004 there was also a French version, Ohla !.

The average reader of Hello! is not seen as the type of person who appears between it's covers. Monica Horten of the British Interactive Media Associationhas taken a gleeful jab at Hello! with her view that: Hello! is the sort of magazine that is read by the same audience that watches soap operas on television, and by the rest of us strictly only at the hairdressers or in the dentist's waiting room.

Hello! and rival OK! magazine often try to out-scoop each other, by buying up exclusive rights to celebrity weddings and interviews.

Hello! pay good money for exclusive photocoverage of celebrity weddings, and it has been noticed by the press that a large proportion of such weddings break up extremely quickly, an effect known jokingly, as the curse of Hello!

Catherine Zeta Jones and Michael Douglas sued Hello! for publishing unauthorised photographs of their wedding. The rival magazine OK! had an exclusive contract for pictures of the wedding, and also sued Hello! In November 2003, OK! was awarded £1,033,156 in damages, and Jones and Douglas received £14,600

Hello! provides specific and extra-ordinary details about its readership:

• 82% are women
• Hello! readers are 71% more likely than the average female to choose a car mainly on looks
• Hello! readers spent £64million on microwave ovens in 2004
• 91% of Hello! readers enjoy an alcoholic drink.
• Hello! readers spend nearly £93million on food every week.

• Hello! magazine website

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