Homepride: Difference between revisions
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'''Homepride''' is a [[United Kingdom|UK]] [[brand]] |
'''Homepride''' is a [[United Kingdom|UK]] [[food brand]], owned by [[Kerry Foods]] for [[flour]], and [[Premier Foods]] for pre-prepared cooking sauces. |
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==History== |
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Homepride were one time sponsors of the UK [[Police Procedural]] [[TV Show]] '''''[[The Bill]]''''', when their slogan was "the one with the bag". |
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===Creation=== |
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In 1963, a technological breakthrough in flour production meant that bakers no longer needed to sift their flour. The new flour product was launched under [[Spillers]] Homepride brand. In the early 1970's, the product was renamed Homepride Flour, and launched a range of pre-prepared cooking sauces.<ref>[http://www.homepride.co.uk/history/ Homepride - History]</ref> |
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===Flour=== |
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In 1979 Spillers was acquired by [[Dalgety plc]] after a hostile take-over battle.<ref>[http://www.spillers-feeds.com/en-gb/united-kingdom/SpillersHorseFeeds/corporate-spillers/company-history/ Company History]</ref> The company's bakery business was spun off and sold to [[Allied Bakeries]],<ref>[http://www.alliedbakeries.co.uk/about-us/company-history.aspx Allied Bakeries corporate site]</ref> who in the 2000's sold the flour brand to Kerry Foods. |
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===Sauces=== |
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Dalgety retained the brand rights for the production of pre-prepared cooking sauces. After acquisition by the [[Campbell Soup Company]], Homepride sauces became a sponsor of the UK [[Police Procedural]] [[TV Show]] '''''[[The Bill]]''''', when their slogan was "the one with the bag". In 2006 the sauce brand was acquired by [[Premier Foods]]. |
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==Homepride Fred== |
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Homepride uses a cartoon character named "Fred the Flourgrader" as part of its marketing. Fred was created by the [[Geers Gross]] advertising agency in 1965.<ref>{{cite news |first= |last= |authorlink= |coauthors= |title=Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.) |url=http://www.accessmylibrary.com/coms2/summary_0286-14117743_ITM |work=Incentive Today |publisher= |date=01-OCT-2004 |accessdate=2008-07-06 }}</ref><ref>{{cite news |first=Valerie |last=Latham |authorlink= |coauthors= |title=Homepride's Fred rises to the occasion as Publis takes the reins. |
Homepride uses a cartoon character named "Fred the Flourgrader" as part of its marketing. Fred was created by the [[Geers Gross]] advertising agency in 1965.<ref>{{cite news |first= |last= |authorlink= |coauthors= |title=Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.) |url=http://www.accessmylibrary.com/coms2/summary_0286-14117743_ITM |work=Incentive Today |publisher= |date=01-OCT-2004 |accessdate=2008-07-06 }}</ref><ref>{{cite news |first=Valerie |last=Latham |authorlink= |coauthors= |title=Homepride's Fred rises to the occasion as Publis takes the reins. |
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|url=http://www.accessmylibrary.com/coms2/summary_0286-5475935_ITM |work=Marketing |publisher= |date=31-OCT-1991 |accessdate=2008-07-06 }}</ref> Since 1965 the company has used the advertisng slogan catchphrase "Because graded grains make finer flour", employing such voice-over artists as [[John Le Mesurier]].<ref>[http://www.headington.org.uk/adverts/food.htm "UK television adverts 1955–1990£" at headington.org.uk]</ref> |
|url=http://www.accessmylibrary.com/coms2/summary_0286-5475935_ITM |work=Marketing |publisher= |date=31-OCT-1991 |accessdate=2008-07-06 }}</ref> Since 1965 the company has used the advertisng slogan catchphrase "Because graded grains make finer flour", employing such voice-over artists as [[John Le Mesurier]].<ref>[http://www.headington.org.uk/adverts/food.htm "UK television adverts 1955–1990£" at headington.org.uk]</ref> |
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Revision as of 23:56, 16 November 2012
Homepride is a UK food brand, owned by Kerry Foods for flour, and Premier Foods for pre-prepared cooking sauces.
History
Creation
In 1963, a technological breakthrough in flour production meant that bakers no longer needed to sift their flour. The new flour product was launched under Spillers Homepride brand. In the early 1970's, the product was renamed Homepride Flour, and launched a range of pre-prepared cooking sauces.[1]
Flour
In 1979 Spillers was acquired by Dalgety plc after a hostile take-over battle.[2] The company's bakery business was spun off and sold to Allied Bakeries,[3] who in the 2000's sold the flour brand to Kerry Foods.
Sauces
Dalgety retained the brand rights for the production of pre-prepared cooking sauces. After acquisition by the Campbell Soup Company, Homepride sauces became a sponsor of the UK Police Procedural TV Show The Bill, when their slogan was "the one with the bag". In 2006 the sauce brand was acquired by Premier Foods.
Homepride Fred
Homepride uses a cartoon character named "Fred the Flourgrader" as part of its marketing. Fred was created by the Geers Gross advertising agency in 1965.[4][5] Since 1965 the company has used the advertisng slogan catchphrase "Because graded grains make finer flour", employing such voice-over artists as John Le Mesurier.[6]
References
- ^ Homepride - History
- ^ Company History
- ^ Allied Bakeries corporate site
- ^ "Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.)". Incentive Today. 01-OCT-2004. Retrieved 2008-07-06.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - ^ Latham, Valerie (31-OCT-1991). "Homepride's Fred rises to the occasion as Publis takes the reins". Marketing. Retrieved 2008-07-06.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - ^ "UK television adverts 1955–1990£" at headington.org.uk
- "Brand Health Check: Homepride". Marketing. 22 August 2007. Retrieved 2008-07-05.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help)
External links
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