Joe Ades: Difference between revisions
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[[File:Joe Ades - Union Square, NYC - Aug 8 2005.jpg|thumb|right|Joe Ades in Union Square, Aug 8, 2005]] |
[[File:Joe Ades - Union Square, NYC - Aug 8 2005.jpg|thumb|right|Joe Ades in Union Square, Aug 8, 2005]] |
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'''Joe Ades''' (pronounced AH-dess) (December 1934 – February 1, 2009), also known as the '''Gentleman Peeler''', was a well known pitchman for |
'''Joe Ades''' (pronounced AH-dess) (18 December, 1934 – February 1, 2009), also known as the '''Gentleman Peeler''', was a well known pitchman for potato peelers in [[New York City]], [[USA]]. |
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==Early life== |
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Joseph Ades was born in [[Manchester]], [[England]],<ref name= |
Joseph Ades was born in [[Manchester]], [[England]], the youngest of seven children, where his father worked in the textile industry. Leaving school at 15, he became an office boy, before becoming intrigued by the local markets which would spring-up in the [[World War 2]] devastated landscapes of northern England. He started out hawking comic books, before selling directly on the streets.<ref name=TelgObit>{{cite web|url=http://www.telegraph.co.uk/news/obituaries/4540526/Joe-Ades.html|title=Joe Ades|publisher=Daily Telegraph|date=6 February, 2009|accessdate=2010-12-12}}</ref><ref name="nypost">{{cite web|url=http://www.nypost.com/seven/10062008/jobs/perfect_pitch_132375.htm|title=Perfect Pitch: Street Hawker Joe Ades Is New York's Greatest Product Mover - But Don't Call Him a Salesman|last=Erikson|first=Chris|date=October 6, 2008|publisher=New York Post|accessdate=2009-02-03}}</ref> |
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==Australia== |
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| ⚫ | Ades sold $5 [[Switzerland|Swiss]]-made metal potato peelers, |
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In 1956 he married Shirley, and they had three children. The family moved to [[Australia]] in 1969 as [[two bob poms]], where they settled in [[Sydney]], where Ades tried to set up markets in the parking lots of drive-in movies. After the marriage to Shirley dissolved in 1980, Ades remarried and divorced again.<ref name=TelgObit/> |
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While married to his third wife, she gave him a copy of ''London Labour and the London Poor'' by [[Henry Mayhew]], a contemporary of [[Charles Dickens]], which recorded the activities of the street sellers of the [[Victorian period]]. Ades modelled himself on what Mayhew called "the patterers," most of whom liked to ape the dress and mannerisms of the gentleman.<ref name=TelgObit/> |
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| ⚫ | Ades sold enough peelers to enjoy cafe society at the [[Pierre Hotel]], on the Upper East Side, |
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==Manhattan== |
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After the break-up of his third marriage, Ades left Australia for New York City, taking up residence in Manhattan.<ref name=TelgObit/> |
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| ⚫ | From 1993 onwards, Ades sold $5 [[Switzerland|Swiss]]-made metal potato peelers.<ref name="villager">{{cite web|url=http://thevillager.com/villager_264/heservesuppotato.html|title=He serves up potato peelers with a slice of style|last=Bloomgarden-Smoke |first=Kara|date=Volume 77 / Number 51 - May 21 - 27, 2008 |accessdate=2009-02-03}}</ref> Known for his engaging [[sales patter]] and demonstrations in places such as [[Union Square Greenmarket]], while wearing $1000 [[Chester Barrie]] suits and shirts from [[Turnbull & Asser]].<ref name=TelgObit/> Ades never bothered with a license, meaning that he was often moved on by the [[New York City Police Department]].<ref name=TelgObit/> His pitches and lifestyle eventually meant that he became so famous, he was the subject of a [[Vanity fair]] article series.<ref name="vf">{{cite web|url=http://www.vanityfair.com/culture/features/2006/05/grafter200605?currentPage=1|title=The Gentleman Grifter|last=Kaplan|first=Howard|date=May 2006|publisher=Vanity Fair|accessdate=2009-02-03}}</ref> |
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| ⚫ | Ades sold enough peelers to enjoy cafe society at the [[Pierre Hotel]], on the Upper East Side, and live with his fourth wife, Estelle Pascoe (– November 17, 2007)<ref name="pascoeobit">{{cite news|url=http://query.nytimes.com/gst/fullpage.html?res=9406EEDE173AF93BA25752C1A9619C8B63|title=Estelle Pascoe Obituary|publisher=New York Times|accessdate=2009-02-03 | date=2007-11-18}}</ref> in a three bedroom apartment on [[Park Avenue]].<ref name="nytimes2009">{{cite news|url=http://www.nytimes.com/2009/02/03/nyregion/03ades.html|title=His Stage, the Street; His Rapier, a Peeler|last=Barron|first=James|date=February 2, 2009|publisher=New York Times|accessdate=2009-02-03}}</ref> |
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{{cquote|Never underestimate a small amount of money gathered by hand for 60 years.<ref name="today">{{cite web|url=http://www.msnbc.msn.com/id/26976442/|title=Potato peelers put him on Park Avenue|last=Dotson|first=Bob|date=October 2, 2008|publisher=Today Show|accessdate=2009-02-03}}</ref>}} |
{{cquote|Never underestimate a small amount of money gathered by hand for 60 years.<ref name="today">{{cite web|url=http://www.msnbc.msn.com/id/26976442/|title=Potato peelers put him on Park Avenue|last=Dotson|first=Bob|date=October 2, 2008|publisher=Today Show|accessdate=2009-02-03}}</ref>}} |
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Ades died on February 1, 2009, only a day after being informed that he had been granted [[American citizenship]]. |
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==Legacy== |
==Legacy== |
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His daughter, Ruth Ades-Laurent, began selling the peelers in the same spots as her father,<ref>{{cite news|url=http://www.westviewnews.org/2009/03/the-veggie-peeler/|title=The Veggie Peeler|date=2009-03-01|publisher=[[WestView - The New Voice of the West Village]]}}</ref> |
Ades was survived by his daughter and two sons from his first marriage. His daughter, Ruth Ades-Laurent, began selling the peelers in the same spots as her father,<ref>{{cite news|url=http://www.westviewnews.org/2009/03/the-veggie-peeler/|title=The Veggie Peeler|date=2009-03-01|publisher=[[WestView - The New Voice of the West Village]]}}</ref> but was later forbidden from selling in Union Square.<ref>{{cite news|url=http://www.nypress.com/blog-4028-ades-subtraction.html|title=Ades' Subtraction|date=2009-05-04|accessdate=2009-05-19}}</ref> |
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==References== |
==References== |
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[[Category:English business people]] |
[[Category:English business people]] |
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[[Category:English immigrants to Australia]] |
[[Category:English immigrants to Australia]] |
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[[Category:English |
[[Category:English expatriates in the United States]] |
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[[Category:People from New York]] |
[[Category:People from New York]] |
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[[Category:New York City performance art]] |
[[Category:New York City performance art]] |
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Revision as of 01:47, 13 December 2010
Joe Ades (pronounced AH-dess) (18 December, 1934 – February 1, 2009), also known as the Gentleman Peeler, was a well known pitchman for potato peelers in New York City, USA.
Early life
Joseph Ades was born in Manchester, England, the youngest of seven children, where his father worked in the textile industry. Leaving school at 15, he became an office boy, before becoming intrigued by the local markets which would spring-up in the World War 2 devastated landscapes of northern England. He started out hawking comic books, before selling directly on the streets.[1][2]
Australia
In 1956 he married Shirley, and they had three children. The family moved to Australia in 1969 as two bob poms, where they settled in Sydney, where Ades tried to set up markets in the parking lots of drive-in movies. After the marriage to Shirley dissolved in 1980, Ades remarried and divorced again.[1]
While married to his third wife, she gave him a copy of London Labour and the London Poor by Henry Mayhew, a contemporary of Charles Dickens, which recorded the activities of the street sellers of the Victorian period. Ades modelled himself on what Mayhew called "the patterers," most of whom liked to ape the dress and mannerisms of the gentleman.[1]
Manhattan
After the break-up of his third marriage, Ades left Australia for New York City, taking up residence in Manhattan.[1]
From 1993 onwards, Ades sold $5 Swiss-made metal potato peelers.[3] Known for his engaging sales patter and demonstrations in places such as Union Square Greenmarket, while wearing $1000 Chester Barrie suits and shirts from Turnbull & Asser.[1] Ades never bothered with a license, meaning that he was often moved on by the New York City Police Department.[1] His pitches and lifestyle eventually meant that he became so famous, he was the subject of a Vanity fair article series.[4]
Ades sold enough peelers to enjoy cafe society at the Pierre Hotel, on the Upper East Side, and live with his fourth wife, Estelle Pascoe (– November 17, 2007)[5] in a three bedroom apartment on Park Avenue.[6]
Never underestimate a small amount of money gathered by hand for 60 years.[7]
Ades died on February 1, 2009, only a day after being informed that he had been granted American citizenship.
Legacy
Ades was survived by his daughter and two sons from his first marriage. His daughter, Ruth Ades-Laurent, began selling the peelers in the same spots as her father,[8] but was later forbidden from selling in Union Square.[9]
References
- ^ a b c d e f "Joe Ades". Daily Telegraph. 6 February, 2009. Retrieved 2010-12-12.
{{cite web}}: Check date values in:|date=(help) - ^ Erikson, Chris (October 6, 2008). "Perfect Pitch: Street Hawker Joe Ades Is New York's Greatest Product Mover - But Don't Call Him a Salesman". New York Post. Retrieved 2009-02-03.
- ^ Bloomgarden-Smoke, Kara (Volume 77 / Number 51 - May 21 - 27, 2008). "He serves up potato peelers with a slice of style". Retrieved 2009-02-03.
{{cite web}}: Check date values in:|date=(help) - ^ Kaplan, Howard (May 2006). "The Gentleman Grifter". Vanity Fair. Retrieved 2009-02-03.
- ^ "Estelle Pascoe Obituary". New York Times. 2007-11-18. Retrieved 2009-02-03.
- ^ Barron, James (February 2, 2009). "His Stage, the Street; His Rapier, a Peeler". New York Times. Retrieved 2009-02-03.
- ^ Dotson, Bob (October 2, 2008). "Potato peelers put him on Park Avenue". Today Show. Retrieved 2009-02-03.
- ^ "The Veggie Peeler". WestView - The New Voice of the West Village. 2009-03-01.
- ^ "Ades' Subtraction". 2009-05-04. Retrieved 2009-05-19.
External links
- A-Peeling To The Masses - New York Post video article on Joe Ades
- Impromptu video of Joe Ades (circa November 2008)
- [1]