Wagamama: Difference between revisions
<ref name=BBC10832900> |
add ref |
||
| Line 40: | Line 40: | ||
Created by [[Alan Yau]], who subsequently created the [[Chinese cuisine|Chinese]] restaurants [[Hakkasan]] and [[Yauatcha]] in London, the first Wagamama opened in 1992 off [[Gower Street (London)|Gower Street]] in [[Bloomsbury]]. The chain now includes 105 restaurants,<ref name=BBC10832900/> with 66 across the UK, and a further 39 branches overseas in [[Ireland]], [[The Netherlands]], [[Turkey]], [[Australia]], [[Kuwait]], [[Dubai]], [[Belgium]], [[Malta]], [[New Zealand]], [[Switzerland]], [[Egypt]], [[Cyprus]], [[Denmark]], [[Greece]], and the [[United States]]. |
Created by [[Alan Yau]], who subsequently created the [[Chinese cuisine|Chinese]] restaurants [[Hakkasan]] and [[Yauatcha]] in London, the first Wagamama opened in 1992 off [[Gower Street (London)|Gower Street]] in [[Bloomsbury]]. The chain now includes 105 restaurants,<ref name=BBC10832900/> with 66 across the UK, and a further 39 branches overseas in [[Ireland]], [[The Netherlands]], [[Turkey]], [[Australia]], [[Kuwait]], [[Dubai]], [[Belgium]], [[Malta]], [[New Zealand]], [[Switzerland]], [[Egypt]], [[Cyprus]], [[Denmark]], [[Greece]], and the [[United States]]. |
||
[[Lion Capital LLP]] bought an 88% stake for £102M |
After a failed [[IPO]] in 2004 under previous owner [[Graphite Capital]], in 2005 [[Lion Capital LLP]] bought an 88% stake for £102M.<ref>{{citeweb|url=http://online.wsj.com/article/BT-CO-20100802-710457.html|title=Wagamama Put On Block By Lion Capital|author=Jessica Hodgson and Marietta Cauchi |publisher=Wall Street Journal|date=August 1, 2010|accessdate=August 3, 2010}}</ref> In 2010 it appointed advisors [[NM Rothschild]] to put the chain up for sale for £250M.<ref name=BBC10832900>{{citeweb|url=http://www.bbc.co.uk/news/business-10832900|title=Wagamama restaurant chain 'is being put up for sale'|publisher=BBC News|date=August 1, 2010|accessdate=August 3, 2010}}</ref> |
||
==Brand== |
==Brand== |
||
Revision as of 10:33, 3 August 2010
 |
 | |
| Company type | Private |
|---|---|
| Industry | Restaurant |
| Founded | 1992 |
| Founder | Alan Yau |
| Headquarters | , |
Area served | Global |
| Owner | Lion Capital LLP (Majority, 88%) |
| Website | http://www.wagamama.com/ |
Wagamama is a British-head quartered restaurant chain, serving pan-asian food in the style of a modern Japanese Ramen bar.
Created by Alan Yau, who subsequently created the Chinese restaurants Hakkasan and Yauatcha in London, the first Wagamama opened in 1992 off Gower Street in Bloomsbury. The chain now includes 105 restaurants,[1] with 66 across the UK, and a further 39 branches overseas in Ireland, The Netherlands, Turkey, Australia, Kuwait, Dubai, Belgium, Malta, New Zealand, Switzerland, Egypt, Cyprus, Denmark, Greece, and the United States.
After a failed IPO in 2004 under previous owner Graphite Capital, in 2005 Lion Capital LLP bought an 88% stake for £102M.[2] In 2010 it appointed advisors NM Rothschild to put the chain up for sale for £250M.[1]
Brand
The chain's website defines wagamama as meaning "wilful / naughty child"; however, a more accurate translation of the Japanese adjective is selfish.[3] Their trademarked slogan is: positive eating + positive living, and their philosophy is defined as "combining fresh and nutritious food in an elegant yet simple setting with helpful, friendly service and value for money".[4]
Features
Wagamama has a number of features that have since been adopted by many restaurants. Orders are taken via PDAs, and wirelessly networked to the kitchen. Once orders are taken, food order numbers are written on customers' paper menus and food is delivered to the table once cooked, which means dishes may not be served at the same time. Customers sit on either side of large tables, seating as many as 20 people at one table.
References
- ^ a b "Wagamama restaurant chain 'is being put up for sale'". BBC News. August 1, 2010. Retrieved August 3, 2010.
- ^ Jessica Hodgson and Marietta Cauchi (August 1, 2010). "Wagamama Put On Block By Lion Capital". Wall Street Journal. Retrieved August 3, 2010.
- ^ translation page
- ^ tab philosophy on website