Wagamama: Difference between revisions

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| owner = [[Lion Capital]] <small>(Majority, 88%)</small>
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'''Wagamama''' is a [[United Kingdom|British]]-head quartered [[restaurant chain]], serving pan-asian food in the style of a modern [[Cuisine of Japan|Japanese]] [[Ramen]] bar.
'''Wagamama''' is a [[restaurant chain]] serving pan-asian food in the style of a modern [[Cuisine of Japan|Japanese]] [[Ramen]] bar. The first Wagamama opened in 1992 off [[Gower Street (London)|Gower Street]] in [[Bloomsbury]], [[London]], and is extant. The chain now includes restaurants across the [[UK]] (including a new restaurant at Aberdeen's flagship Union Square Mall) as well as in [[Ireland]], [[The Netherlands]], [[Turkey]], [[Australia]], [[Kuwait]], [[Dubai]], [[Belgium]], [[Malta]], [[New Zealand]], [[Switzerland]], [[Egypt]], [[Cyprus]], [[Denmark]], [[Greece]], and the [[United States]]. The chain's website defines ''wagamama'' as meaning "wilful / naughty child"; however, a more accurate translation of the [[Japanese language|Japanese]] adjective is ''selfish''.<ref>[http://jisho.org/words?jap=wagamama&eng=&dict=edict&common=ok translation page]</ref> Their [[trademark]]ed [[slogan]] is: ''positive eating + positive living'', and their philosophy is defined as "combining fresh and nutritious food in an elegant yet simple setting with helpful, friendly service and value for money".<ref>[http://www.wagamama.com/philosophy tab philosophy on website]</ref>


The chain was created by [[Alan Yau]], who also subsequently created the [[Chinese cuisine|Chinese]] restaurants [[Hakkasan]] and [[Yauatcha]] in London.
Created by [[Alan Yau]], who subsequently created the [[Chinese cuisine|Chinese]] restaurants [[Hakkasan]] and [[Yauatcha]] in London, the first Wagamama opened in 1992 off [[Gower Street (London)|Gower Street]] in [[Bloomsbury]]. The chain now includes restaurants across the UK as well as in [[Ireland]], [[The Netherlands]], [[Turkey]], [[Australia]], [[Kuwait]], [[Dubai]], [[Belgium]], [[Malta]], [[New Zealand]], [[Switzerland]], [[Egypt]], [[Cyprus]], [[Denmark]], [[Greece]], and the [[United States]].

The chain's website defines ''wagamama'' as meaning "wilful / naughty child"; however, a more accurate translation of the [[Japanese language|Japanese]] adjective is ''selfish''.<ref>[http://jisho.org/words?jap=wagamama&eng=&dict=edict&common=ok translation page]</ref> Their [[trademark]]ed [[slogan]] is: ''positive eating + positive living'', and their philosophy is defined as "combining fresh and nutritious food in an elegant yet simple setting with helpful, friendly service and value for money".<ref>[http://www.wagamama.com/philosophy tab philosophy on website]</ref>

[[Lion Capital]] bought an 88% stake for £102m in 2005, and is now accoding to media reports have put the chain up for sale for £250M.<ref>{{citeweb|url=http://www.bbc.co.uk/news/business-10832900|title=Wagamama restaurant chain 'is being put up for sale'|publisher=BBC News|date=August 1, 2010|accessdate=August 3, 2010}}</ref>


==Features==
==Features==

Revision as of 10:23, 3 August 2010

Wagamama
Company typePrivate
IndustryRestaurant
Founded1992
FounderAlan Yau
Headquarters,
Area served
Global
OwnerLion Capital (Majority, 88%)
Websitehttp://www.wagamama.com/

Wagamama is a British-head quartered restaurant chain, serving pan-asian food in the style of a modern Japanese Ramen bar.

Created by Alan Yau, who subsequently created the Chinese restaurants Hakkasan and Yauatcha in London, the first Wagamama opened in 1992 off Gower Street in Bloomsbury. The chain now includes restaurants across the UK as well as in Ireland, The Netherlands, Turkey, Australia, Kuwait, Dubai, Belgium, Malta, New Zealand, Switzerland, Egypt, Cyprus, Denmark, Greece, and the United States.

The chain's website defines wagamama as meaning "wilful / naughty child"; however, a more accurate translation of the Japanese adjective is selfish.[1] Their trademarked slogan is: positive eating + positive living, and their philosophy is defined as "combining fresh and nutritious food in an elegant yet simple setting with helpful, friendly service and value for money".[2]

Lion Capital bought an 88% stake for £102m in 2005, and is now accoding to media reports have put the chain up for sale for £250M.[3]

Features

File:Wagamamaboston.JPG
Banner advertising outside the wagamama Restaurant in Boston during construction

Wagamama has a number of features that have since been adopted by many restaurants. Orders are taken via PDAs, and wirelessly networked to the kitchen. Once orders are taken, food order numbers are written on customers' paper menus and food is delivered to the table once cooked, which means dishes may not be served at the same time. Customers sit on either side of large tables, seating as many as 20 people at one table.

References

  1. ^ translation page
  2. ^ tab philosophy on website
  3. ^ "Wagamama restaurant chain 'is being put up for sale'". BBC News. August 1, 2010. Retrieved August 3, 2010.

External links