Forever Friends (brand): Difference between revisions
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==History== |
==History== |
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In 1987, artist [[Deborah Jones]] drew the first ever Forever Friends bear in her sketchbook. She approached [[Bath, Somerset]] based greeting cards publishers [[Andrew Brownsword]], who agreed to release the bear design as a [[greeting card]]. |
In 1987, artist [[Deborah Jones]] drew the first ever Forever Friends bear in her sketchbook. She approached [[Bath, Somerset]] based greeting cards publishers [[Andrew Brownsword]], who agreed to release the bear design as a [[greeting card]]. The pair worked in a [[Apartment|flat]] above a [[Chinese food|Chinese]] [[takeaway]] in [[Reading, Berkshire]] in the early 1980s:<ref>{{cite news | url=http://www.guardian.co.uk/britain/article/0,,1279804,00.html | title=Are we soft? | publisher=Guardian | work=Guardian Unlimited | date=2004-08-10 | author=Michael Durham}}</ref> |
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<blockquote> |
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"I wanted to develop a teddy bear that appealed to adults as well as children. I based Forever Friends specifically on the teddy bear that Sebastian Flyte carried around in [[Brideshead Revisited]]. It became the bear found in the attic." |
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</blockquote> |
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In 1989, the design was registered under the [[trademark]] '''Forever Friends.''' |
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In 1994 Andrew Brownsword Ltd was purchased by [[Hallmark Cards]]. Brownsword himself agreed to become the CEO of Hallmark Europe,<ref>[http://www.foreverfriends.co.uk/pages Forever Friends Official Website<!-- Bot generated title -->]</ref> while the new money allowed the whole of card design was updated to include a border. |
In 1994 Andrew Brownsword Ltd was purchased by [[Hallmark Cards]]. Brownsword himself agreed to become the CEO of Hallmark Europe,<ref>[http://www.foreverfriends.co.uk/pages Forever Friends Official Website<!-- Bot generated title -->]</ref> while the new money allowed the whole of card design was updated to include a border. |
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In 1997 new sub-brand ''Between Friends'' was issued, focusing on children's cards. This was followed in 2000 by ''Blanc,'' a plain pencil on whitecard design focused on older people. This was also the last design set Deborah Jones worked on, as she retired from what was now |
In 1997 new sub-brand ''Between Friends'' was issued, focusing on children's cards. This was followed in 2000 by ''Blanc,'' a plain pencil on whitecard design focused on older people. This was also the last design set Deborah Jones worked on, as she retired from what was now Hallmark's Bath design studio. |
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In 2005, ''Forever Friends'' was relaunched with a [[water colour]] based look, textured paper on cards and a more modern font. By 2008, the range of cuddly toys had been supplemented by a range of digital downloads. |
In 2005, ''Forever Friends'' was relaunched with a [[water colour]] based look, textured paper on cards and a more modern font. By 2008, the range of cuddly toys had been supplemented by a range of digital downloads. |
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Revision as of 16:28, 20 May 2009
Forever Friends is a brand of Hallmark Cards, based on a Teddy Bear design.
History
In 1987, artist Deborah Jones drew the first ever Forever Friends bear in her sketchbook. She approached Bath, Somerset based greeting cards publishers Andrew Brownsword, who agreed to release the bear design as a greeting card. The pair worked in a flat above a Chinese takeaway in Reading, Berkshire in the early 1980s:[1]
"I wanted to develop a teddy bear that appealed to adults as well as children. I based Forever Friends specifically on the teddy bear that Sebastian Flyte carried around in Brideshead Revisited. It became the bear found in the attic."
In 1989, the design was registered under the trademark Forever Friends.
In 1994 Andrew Brownsword Ltd was purchased by Hallmark Cards. Brownsword himself agreed to become the CEO of Hallmark Europe,[2] while the new money allowed the whole of card design was updated to include a border.
In 1997 new sub-brand Between Friends was issued, focusing on children's cards. This was followed in 2000 by Blanc, a plain pencil on whitecard design focused on older people. This was also the last design set Deborah Jones worked on, as she retired from what was now Hallmark's Bath design studio.
In 2005, Forever Friends was relaunched with a water colour based look, textured paper on cards and a more modern font. By 2008, the range of cuddly toys had been supplemented by a range of digital downloads.
References
- ^ Michael Durham (2004-08-10). "Are we soft?". Guardian Unlimited. Guardian.
- ^ Forever Friends Official Website
External links
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