Ivar (brand): Difference between revisions

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. Please help improve this article by introducing more precise citations. (March 2023) (Learn how and when to remove this message) The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "Ivar" brand – news · newspapers · books · scholar · JSTOR (March 2023) (Learn how and when to remove this message) This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (March 2023) (Learn how and when to remove this message) (Learn how and when to remove this message)

IVAR — The Backpack Reinvented

Company type	Private: LLC
Industry	Fashion, Retail, Wholesale, eCommerce
Founded	2006
Founder	Ian C. Ivarson
Headquarters	San Francisco, CA , United States
Area served	North America, Worldwide
Products	Backpacks, Bags
Owner	Ivarson USA, LLC
Website	ivarpack.com

IVAR is a brand of backpacks known for a patented ergonomic and organizational file-like design called the IVAR-LIFT Design. The concept was created originally by Ian Ivarson in 1998, who was a high school student at the time. Following graduation from college, Ivarson launched IVAR in July 2006 from Marin County, California.

In 1998, an entrepreneurial Ian Ivarson conceived and designed an internal shelf system for backpacks with an aim to create better organization and weight distribution ergonomics. At the time, Ivarson was a high school student at Marin Catholic in Kentfield, California. Early prototypes were developed with a sewer in Berkeley, California, and eventually progressed to direct relationships with unionized factories in Asia. During early development, Ivarson also filed for patents. Until the actual launch of IVAR, development of the IVAR backpack was slow as Ivarson was a college student and student-athlete during most that time.

Following graduation from the University of Denver, Ivarson launched IVAR in July 2006 with one single daypack model from an office and warehouse on Bank Street in San Anselmo, California.

Over the years, IVAR’s retail distribution reached a height of over 300 retail doors. Today, the brand is sold primarily online, yet also in an array of brick and mortar retailers in the sporting goods, outdoor, luggage, and bookstore categories.

As reported by the Travel Goods Showcase magazine by the Travel Goods Association, IVAR has operated with a charitable mission. The company has donated over 2,000 backpacks ($120,000+ in value) primarily to in-need youths in Africa.

The IVAR-LIFT Design is patented, protected under no. 6474524. Ivarson USA LLC, formed in California in April 2002, is the owner of IVAR. The Company is supported by and managed, according to their website, by a network of designers and business development professionals.

• IVAR: Official Website
• “San Rafael man touts design of more efficient backpack,” Marin Independent Journal
• “Leaders of the packs: Help kids choose wisley,” The Denver Post
• IVAR Facebook Page Resource