Weber Shandwick: Difference between revisions
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In [[2006]], Weber Shandwick was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for outstanding achievement in public relations. |
In [[2006]], Weber Shandwick was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for outstanding achievement in public relations. |
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===Clients=== |
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Weber Shandwick's clients include the Japanese Whaling fleet; and until [[2007]] included the [[Coca-Cola]] company, who terminted their contract after Weber Shandwick promoted [[MilkPEP]] in the United States, which released a statement saying: ''"experts say that nutrient-poor, sweetened beverages are a problem because they can push nutrient-rich beverages out of the diet - including low-fat and fat-free milk."''<ref>http://www.prwatch.org/node/5779</ref> |
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== References == |
== References == |
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Revision as of 23:36, 8 March 2007
 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (March 2007) |
Weber Shandwick the world's largest global public relations firms[1]
History
Weber Shandwick is a formation of three previous companies[2]:
- The Weber Group - founded in Cambridge, Massachusetts in 1987, it leveraged emerging technologies such as the mobile phone and the internet into the world of communications, which made the company a top 10 PR firm in less than a decade
- Shandwick International - founded in London in 1974, 25 years later it had grown to become the largest public relations agency in the UK, and a worldwide force with a major presence in both Europe and Asia Pacific
- BSMG Worldwide - merged with Weber Shandwick in 2001. The company dates back to 1921, with the founding of Bozell & Jacobs advertising and public relations agency in Omaha, Nebraska. Bozell later acquired Sawyer Miller Group – a leading political consulting firm – and applied its campaign-based disciplines to the world of advocacy on behalf of brands, ideas and issues
Present
Now a division of Interpublic Group, Weber Shandwick specialises in media, business and government; providing marketing communications, media relations, public affairs, and issues management, and offers corporate communications counselling services. It has 81 offices in 39 markets[3].
Chaired by Jack Leslie, its global CEO is Harris Diamond[4]. UK CEO Colin Byrne was hired by Peter Mandelson to advise UK Prime Minister Tony Blair during the 1997 and 2001 general elections[5].
In 2006, Weber Shandwick was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the United Nations Grand Award for outstanding achievement in public relations.
Clients
Weber Shandwick's clients include the Japanese Whaling fleet; and until 2007 included the Coca-Cola company, who terminted their contract after Weber Shandwick promoted MilkPEP in the United States, which released a statement saying: "experts say that nutrient-poor, sweetened beverages are a problem because they can push nutrient-rich beverages out of the diet - including low-fat and fat-free milk."[6]
References
- ^ http://www.sourcewatch.org/index.php?title=Weber_Shandwick
- ^ http://www.webershandwick.com/overview/index.cfm/contentid,1217.html
- ^ http://www.webershandwick.com/overview/index.cfm
- ^ http://www.webershandwick.com/overview/index.cfm/contentid,1173.html
- ^ http://www.webershandwick.com/overview/sub/bio.cfm?emplycode=52540
- ^ http://www.prwatch.org/node/5779
External Links
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