Yasmine El-Mehairy
Yasmine El-Mehairy | |
|---|---|
| Born | Cairo, Egypt |
| Education | Ain Shams University University of Westminster London Business School |
| Known for | SuperMama |
Yasmine El-Mehairy (Arabic: ياسمين المهيري) is an Egyptian entrepreneur and founder of the parenting website SuperMama, which reaches about 4 million mothers monthly.[1][2] She was included in a 2014 volume compiled by the Wharton School of the University of Pennsylvania which featured 35 women who brought significant change to their chosen field.
Life
Born and raised in Cairo, El-Mehairy graduated from the Computer and Information College of Ain Shams University.[3] After graduating with a Computer Science degree, El-Mehairy worked for IBM Cairo.[4] While working there, El-Mehairy was granted a scholarship by the MBI Al Jaber Foundation to study at University of Westminster, and there, she studied Interactive Multimedia.[3][4] In addition, she also studied business administration at the London Business School.[5]
In 2011, El-Mehairy quit her job at an IT services company in Cairo to launch the website SuperMama[3] together with Zeinab Samir and Sherine Al Samma.[6][7] She also started a YouTube channel that focuses on female lifestyle. Together, the channel and website serve over 3 million people each month and have become the leading destination for mothers in Egypt.[4]
SuperMama
In October 2011,[7] El-Mehairy launched the interactive parenting website SuperMama, the first website of its kind in the Arab world according to one of its backers,[6] the Saudi media conglomerate MBC.[8][6] According to El-Mehairy, the idea for the website arose after the pregnancy of her sister-in-law and aims to prepare future mothers for the challenges posed by motherhood.[7] It seeks to raise awareness and discusses motherhood related issues while providing educational information.[1][6]
Recognition
El-Mehairy's work has been recognised with a number of awards, among which are first-place finishes at the NexGen IT Competition,[6][1] the ArabNet Cairo Startup Demo Competition,[6][1][9] and the eNovation competition.[6][10] She was included in a 2014 volume compiled by the Wharton School of the University of Pennsylvania which featured 35 women who brought significant change to their chosen field.[11][12] Her website SuperMama finished in first place at the Arab Business Projects Forum Competition[7] while the website's team reached the semi-finals of the MIT Arab Enterprise Forum Business Plan Competition of 2010.[7][10]
References
- ^ a b c d "Entrepreneur of the Week: Yasmine El-Mehairy of Online Parenting Community SuperMama". Wamda. Retrieved 2021-04-13.
- ^ "Yasmine El-Mehairy". NAWF Women Entrepreneurs. 2017-03-07. Retrieved 2021-04-13.
- ^ a b c Africa; Arabic; Africa, Middle East &. "The Super-motivated Entrepreneur Behind Egypt's SuperMama". Knowledge@Wharton. Retrieved 2021-04-13.
- ^ a b c "Feature: Yasmine El-Mehairy". uSkinned Synergy Starter Kit. Retrieved 2021-05-01.
- ^ #إنت_حر | كيف تحقق حلمك ؟, retrieved 2021-04-13
- ^ a b c d e f g ""مجموعة MBC" تدعم روّاد الأعمال الشباب في منطقة الشرق الأوسط بتأسيس "MBC Ventures"". www.mbc.net (in Arabic). Retrieved 2021-04-13.
- ^ a b c d e Messieh, Nancy (2011-10-09). "SuperMama: An Egyptian startup benefiting from an international ecosystem". TNW | Me. Retrieved 2021-04-13.
- ^ "صور: رائدات عربيات هزمن اليأس واستحققن كل احترام". مـزمـز (in Arabic). 2015-03-05. Retrieved 2021-04-13.
- ^ "سوبر ماما" .. موقع مصري من أجل أم خارقة للصعوبات"". اليوم السابع. 2012-01-02. Retrieved 2021-04-13.
- ^ a b [ياسمين المهيري من سوبرماما [رائد أعمال الأسبوع, retrieved 2021-04-13
- ^ "16 Women Entrepreneurs Who Are Changing The Way Business Is Done In The Arab World". BuzzFeed News. 30 September 2014. Retrieved 2021-04-13.
- ^ "35 امرأة عربية من الرائدات في مجال الأعمال". مجلة سيدتي (in Arabic). 2014-11-04. Retrieved 2021-04-13.