Coke Studio (Indian TV program)

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Coke Studio
The official logos of two properties of Coke Studio India, the first being rebranded as Coke Studio Bharat and the newly launched edition, Coke Studio Tamil.
Also known as
  • Coke Studio Bharat
  • Coke Studio Tamil
  • Coke Studio @ MTV
Based onCoke Studio
Country of originIndia
No. of episodes(list of episodes)
Production
Executive producerCoca-Cola India
Production locationIndia
Camera setupMulti-camera
Production companies
Original release
Network
Release17 June 2011 (2011-06-17) –
4 October 2015 (2015-10-04)
NetworkWebcast
Release1 February 2023 (2023-02-01) –
present

Coke Studio is an Indian music series featuring live musical performances by various artists, recorded in the studio. It showcases classical musical genres of the Indian subcontinent such as Hindustani, Carnatic, Indian folk, as well as contemporary hip hop, rock, and pop music.[2] The program's concept originated in Brazil and has subsequently expanded its reach worldwide.[3]

History

Originally conceived in Brazil in 2007 as a fusion music project blending contrasting Brazilian artists and their musical styles, Coke Studio expanded its reach when Nadeem Zaman, the Marketing Head of The Coca-Cola Company, partnered with Rohail Hyatt, a former member of Vital Signs, to create a Pakistani version of the show. The inaugural season premiered in June 2008, initially with a live audience and later transitioning to a closed studio format, a structure maintained throughout the series.[4][5]

In June 2012, Coke Studio @ MTV, the Indian adaptation of the show, was launched with Leslie Lewis producing the first season[6] and subsequent seasons managed by multiple producers.[7][8] The show was a collaboration between Coca-Cola India and MTV India, with MTV India as the official broadcaster for all four seasons.[9] Following the success of the Pakistani and Indian versions, Coke Studio Bangla debuted in Bangladesh in February 2022.[10]

By February 2023, Coke Studio revived its Coke Studio @ MTV program after an eight-year hiatus, rebranding it as Coke Studio Bharat.[11] In the same month, Coke Studio also introduced its Tamil-language edition, titled Coke Studio Tamil.[12]

Format

The show retained the essence of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians.[13] The recorded performances are available on various streaming platforms, showcasing both the lead vocalists and the ensemble, captured through close-up shots during live recordings.[14]

The program offers a diverse mix of Western and traditional instruments from the Indian subcontinent. Instruments like pianos, guitars, bass guitars, synthesizers, harmoniums, rubabs, sarods, sitars, bamboo flutes, dholaks, tablas, and other percussion instruments are part of the mix.[15][16]

While Coke Studio @ MTV was aired on both television and digital platforms, maintaining a consistent episodic structure throughout its four seasons, the introduction of Coke Studio Bharat and Coke Studio Tamil altered the format.[17] These new editions, exclusively accessible on digital platforms, transitioned to releasing individual songs instead of featuring multiple songs within each episode.[18][19]

Coke Studio @ MTV

The initial version of the show, also known as Coke Studio @ MTV, ran for four seasons in partnership with MTV India. The first season of the show debuted on MTV India on June 17, 2011.[20] The second season aired a year later on July 7, 2012, on both MTV India and DD National.[21] The third season premiered on August 17, 2013, on MTV India, Big FM, and DD National, and was later broadcast on All India Radio on August 24, 2013.[22] The fourth season started on March 1, 2015.

Season 1 (2011)

Coke Studio @ MTV's first season aired from June 17, 2011, to August 12, 2011, featuring a total of 51 songs across nine episodes and one "best of season 1" episode.[23][24] Produced by Leslie Lewis, the season showcased multiple genres, including carnatic and Hindustani music, new compositions, revamped Bollywood tracks, and exclusive productions for the show. The director for the season was Supavitra Babul.[25][26]

Season 2 (2012)

The second season of Coke Studio @ MTV premiered on 6 July 2012 and came to an end on 25 August 2012.[27] The season introduced a new format where each episode showcased a different composer and their own original tracks.[28] The season featured a total of 13 music producers including Agam, Amit Trivedi, Clinton Cerejo, Dhruv Sangari, Ehsaan Noorani and Loy Mendonsa, Hari & Sukhmani, Hitesh Sonik, Karsh Kale, Nitin Sawhney, Papon, Shantanu Moitra, Shilpa Rao, and Zila Khan.[29] The season consisted of 8 episodes and two "best of season 2" episodes.[30]

After Season 2, concerts with music from the show, performed by Shilpa Rao, Papon, Advaita, Amit Trivedi, and Hari & Sukhmani, were held at the Rendezvous festival in Delhi, and at Hard Rock Cafe in Hyderabad and Delhi.[citation needed]

Season 3 (2013)

The third season premiered on August 1, 2013, and concluded on October 7, 2013, airing a total of eight episodes with 47 songs.[31] The season followed the previous year's format of multiple music composers producing their own songs and featured 13 music producers, including A. R. Rahman, Aditya Balani, Amit Trivedi, Clinton Cerejo, Func., Hitesh Sonik, Orange Street, Papon, Ram Sampath, Salim–Sulaiman, Sonam Kalra, Vijay Prakash, and Winit Tikoo.[32]

Season 4 (2015)

Airing from March 1, 2015, to October 4, 2015, the fourth season maintained the format of inviting multiple music composers to produce their own songs.[33] This season featured a total of 9 music producers, including Amit Trivedi, Anupam Roy, Dhruv Ghanekar, Jatinder Shah, Jeet Gannguli, Manj Musik, Pradeep Giri and Ram Sampath. Additionally, Sachin–Jigar, Salim–Sulaiman and Sunny Brown were also among the producers.[34][35]

Coke Music Live

Memu Aagamu (We Won't Stop!)" is a song released on 22 August 2022 featuring vocals by Armaan Malik and Tri.be. The track is composed by Lost Stories and ELLY, with lyrics penned by Kunaal Vermaa, ELLY, and S.TIGER.[36] The music video, directed by Colin D'Cunha, stars Allu Arjun, Armaan Malik, and K-pop group Tri.be.[37] The project management was handled by Motion Content Group, while Dharma Productions oversaw video production, led by producers Karan Johar and Punit Malhotra.[38]

Revival and Rebranding

In 2023, Coke Studio returned to the Indian music scene after an eight-year hiatus following the conclusion of its fourth season. This resurgence was part of a branding initiative led by Coca-Cola India.[39] The series underwent significant changes, rebranding itself as Coke Studio Bharat, potentially signaling a shift in focus towards the nation's musical heritage.[40] This relaunch included the introduction of Coke Studio Tamil, a separate edition dedicated to the Tamil language.[41][42] Both editions are exclusively available on digital platforms, departing from the televised format of its predecessor, Coke Studio @ MTV. The revamped format aimed to modernize the program's presentation while emphasizing collaborations between diverse artists.[43][44] Prior to the relaunch, Coca-Cola tested the digital sphere with Coke Studio Bangla in 2022.[45][46] Arnab Roy, VP of Marketing for India and Southwest Asia, emphasized the preference for a self-owned branded channel over partnerships with video streaming services.[47]

Coke Studio Tamil

Season 1 (2023)

Coke Studio Tamil's first season began airing on February 1, 2023, concluding its run on July 27, 2023.[48] This season showcased a collection of seven songs curated by Sean Roldan and Arivu. Production management was handled by Open X and Motion Content Group, while Universal Music India partnered in distributing the show.[49][50]

Season 2 (2024)

On December 20, 2023, Coca-Cola introduced the second edition of Coke Studio Tamil. This season includes nine tracks and is scheduled for gradual release throughout 2024. The title track, "Idhu Semma Vibe," was released alongside the season's launch. Sean Roldan has returned to curate the season, preserving the artistic direction, while Open X and Motion Content Group have continued their roles in production management, and Universal Music India has remained the distributor.[51][52]

Coke Studio Bharat

Season 1 (2023)

The first season of "Coke Studio Bharat" began airing on 7 February 2023 and concluded on 9 October 2023.[53] The season was curated by Ankur Tewari, who collaborated with poet and lyricist Kausar Munir and music producer K. J. Singh.[54][55] Colosceum Media Pvt Ltd managed the visual aspect of the production, while Misfits Inc oversaw audio production. Universal Music India served as the season's executive producer and official distributor.[56]

Season 2 (2024)

The ongoing broadcast of the second season of "Coke Studio Bharat" began on 7 February 2023.[57] Ankur Tewari is overseeing the curation of this season, with the creative team comprising lyricists Swanand Kirkire and Kausar Munir, along with sound engineer and music producer K. J. Singh.[58] Universal Music India is managing marketing and distribution, and Colosceum serves as the production house.[59]

Reception

The debut season of Coke Studio @ MTV in 2011, produced by Leslie Lewis, faced criticism despite its blend of mainstream and folk artists.[60] Aditya Swamy, who was then the Executive Vice President and Business Head of MTV India, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation.[61] The subsequent seasons, however, garnered praise for improved music quality and composition, exemplified by popular tracks like 'Ki Banu Duniya Da' and 'Laadki' from season 4.[62][63] Similarly, debut season hits like 'Khalasi' from Coke Studio Bharat and 'Sagavaasi' from Coke Studio Tamil gained significant traction on their respective YouTube channels.[64][65]

See also

References

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External links