World Balance
 | |
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 1980 |
| Founders | Chong Family (Arsenio Chong, Armani Chong, and Sin Chong) |
| Headquarters | Caloocan, Metro Manila, Philippines |
Area served | Worldwide |
Key people | Barnaby Chong (President and CEO)[1] |
| Products | Athletic shoes, apparel, sportswear, sports equipment |
Number of employees | 1000 worldwide (2019 est.)[2] |
| Website | worldbalance.com.ph |
World Balance (WB or W) is a Filipino sports footwear and apparel brand that was established in 1980.[3] A division of CHG Global, Inc., the brand is one of the Philippines' major sportswear manufacturers.[4]
History
In 1980, Arsenio Chong, Armani Chong, and Sin Chong founded World Balance International Incorporated in their current location in Caloocan. In 2006, one of the brothers' sons, Barnaby Chong, took over as the president and CEO while other family members took up key positions within the company.[5]
In 2018, the business entity was renamed from World Balance International, Inc. to CHG Global, Inc. reflecting the diversification of the parent company to its other brands and services.[1]
In 2020, the company announced that it was converting some of its manufacturing facilities to produce face masks in response to the COVID-19 pandemic; this has been expanded to include a line of protective apparel.[6][7]
Products
World Balance manufactures a range of shoes and apparel. Its performance and athlesiure shoes include its Bounce pad and Terrasoft lines, named for the type of foam in their soles.[8][9]
The company manufactures lifestyle sneakers worn for fashion, including Disney,[10] Star Wars,[11][12] Secret Fresh,[13] and Smiley World lines.[14]
World Balance manufactures a line of everyday apparel including snap button shirt-jackets, windbreakers, long-sleeved shirts and track pants, as well as hoodies, sweaters and sweatpants.[15]
Sponsorships
The company provides licensed merchandise of the Philippine Basketball Association (PBA),[16] and is the official sponsor of PBA team Barangay Ginebra San Miguel.[17] Scottie Thompson is a brand ambassador.
World Balance entered sponsorship in the Binibining Pilipinas franchise that determines future candidates for international pageants such as Miss Universe and Miss International. The brand sponsored some of the footwear used by the candidates.[18]
References
- ^ a b "World Balance expands footprint in Visayas". speedmagazine.ph. 2016-09-22. Retrieved 2020-12-26.
- ^ "World Balance (CHG Inc) Company Profile". Glassdoor. Retrieved December 26, 2020.
- ^ "LIST: 4 things you need to know about proudly Filipino company World Balance". Philstar. 2019-10-13. Retrieved 2021-01-05.
- ^ "List of Local Footwear Brands in the Philippines". Philippine Primer. 2016-10-02. Retrieved 2021-01-05.
- ^ "Barnaby Chong President and CEO". LinkedIn. 2006-05-01. Retrieved 2021-01-05.
- ^ "World Balance enters face mask wars with P350 Nanosilver". Spin.ph. 2020-05-09. Retrieved 2021-01-05.
- ^ "World Balance Debuts NXT Gear Collection with Masks, Caps, and More". This is Hype. 2020-08-16. Retrieved 2021-01-05.
- ^ "Calling all Warsies! World Balance just dropped their limited edition Star Wars Collection". Alike. 2019-10-05. Retrieved 2021-01-05.
- ^ "World Balance Lacey Sneakers". Classy Sweets.com. 2017-09-07. Retrieved 2021-01-05.
- ^ "Disney and World Balance launch Mickey Mouse collection". Inquirer Lifestyle. 2018-12-05. Retrieved 2021-01-05.
- ^ "Local sneaker brand World Balance has an awesome Star Wars sneaker line". Ungeek. 2019-10-16. Retrieved 2021-01-05.
- ^ "World Balance launches newest collection with Disney". Footwear News. 2019-06-26. Retrieved 2021-01-05.
- ^ "These World Balance x Secret Fresh Sneakers Are Perfect for Art Geeks". Spot.ph. 2019-12-18. Retrieved 2021-01-05.
- ^ "World Balance launches its Smiley Collection". BusinessMirror. 2020-03-16. Retrieved 2021-01-05.
- ^ "Philippine Footwer Brand, World Balance, Launches in Dubai Mall". Hypebeast. 2018-03-21. Retrieved 2021-01-05.
- ^ "PBA partners with World Balance as the official licensed merchandise provider". BusinessMirror. 2019-04-10. Retrieved 2021-01-05.
- ^ "World Balance is Ginebra's new outfitter". ABS-CBN News. 2019-04-10. Retrieved 2015-08-21.
- ^ "World Balance empowers Binibining Pilipinas candidates". Philippine Daily Inquirer. 2019-05-10. Retrieved 2015-08-21.
External links
