Eng Wah Global

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  (Redirected from WE Cinemas)

Eng Wah Global
FormerlyEng Wah Theatres Organisation
Eng Wah Organisation
IndustryMedia, entertainment, retail, hospitality
Founded1946; 76 years ago (1946) in Colony of Singapore
FounderGoh Eng Wah
Key people
Goh Min Yen, Managing director
Goh Eng Wah, Chairman
ProductsCinemas, Hotel Fort Canning

Eng Wah Global, formerly Eng Wah Organisation and Eng Wah Theatres Organisation, is a Singaporean company spans entertainment, properties, hospitality, and lifestyle in Singapore and Malaysia.[1]


In 1946, Goh Eng Wah and his partner in a business to import and screen Shanghai films, rented a performance stage at Happy World Amusement Park at Geylang, which were later renovated and opened as Victory Theatre.[2]

In the late 1960s, Goh has formed Eng Wah Theatres Organisation Pte Ltd, expanded his cinema chain to Raffles Hotel (Jubilee Hall) (1966) and King's Theatre at Tiong Bahru (1968).

In the 1970s and 1980s, the cinema expanded into new HDB towns in Toa Payoh, Ang Mo Kio, Clementi and Kallang. The major expansion made Eng Wah hold its position as the leading film exhibitor and distributor.

In 1988, Eng Wah has clinched the operation rights for Marina Theatre, making its debut in the downtown Singapore.[3]

On 7 July 1994, the cinema became the first operator to be listed in the SGX 1 as Eng Wah Organisation. At the same time, it also converts its single screen cinemas into entertainment centres at Clementi (1995), Ang Mo Kio (1996), Toa Payoh (1997) and formed a cineplex joint venture with Shaw to manage the 4 screen Lot 1 Cineplex at the Lot 1 Shoppers Mall in Choa Chu Kang (1996).[4]

In the late 1990s, the group again expanded its cinema chains to newer HDB towns in Bukit Batok (1998), Pasir Ris (1997) and Sembawang (2000). It also open its first cineplex in downtown at Suntec City (1998).[5]

In the early 2000s, it became the first cinema exhibitor in Singapore to implement an on-line loyalty programme named Friends of Eng Wah as well as providing the SMS-a-movie service (2002). Eng Wah is the first exhibitor outside of the United States to deploy a full 2K Digital Cinema system and first exhibitor in the world to commercially screen a full 2K-enabled digital movie. In addition, the group have the most 2K Digital Cineplex in the world (2004).[6]

In 2005, the group signed a deal with Crazy Horse but closed in 2007 due to poor patronage.[7]

In 2007, the cinema is one of the first showcase 4D Digital cinema technology with Spider-Man 3 on 1 May 2007 at Suntec City.

In 2008, the group went through a reverse handover with Transcu and sold the properties to Mr Goh Eng Wah's company for $99.5 million.[8]

In early 2010s, the group announced to spend $100 million to revamp the cinemas and opens Hotel Fort Canning. Eng Wah Cinemas has rebrand itself as WE Cinemas following a renovation at Suntec City outlet. (2011)[9]

In 2015, 321 Clementi opens after two years hiatus from the cinema operation since the closure of West Mall and Suntec City outlets.[10]


Since 2007, the group is the principal partner for the National Day Parade .[11]

In 2010, the group is the first to pledge support to Singapore's bid for the Youth Olympic Games 2010.[12]

In 2012, WE Cinemas hosted the F!rst Film Fest 2012 at Suntec City on 9 April with Institute of Technical Education for the short film competition to mark its 1st birthday.[13]


Eng Wah was placed among the top 100 Asian companies in CIO Asia's CIO 100 List. (2005)

Eng Wah Suntec was featured as the cineplex for Best Service, Best Snack Bar, Best Sound – The Sunday Times (2006)

Eng Wah was awarded as SPBA Heritage Brand Award Winner (2006)

Eng Wah was elected as one of the "100 Singapore Icons"; a representation of logos, symbols, trademarks and icons that are significant to Singapore's social history and visual culture. (2010)

Eng Wah Global Operations

Shopping Mall

In 1972, Eng Wah Organisation opened the Toa Payoh Cinema in Toa Payoh Town Centre. In November 1997, the cinema converted into a shopping mall, Toa Payoh Entertainment Centre, while retaining the cinema. Due to declining ticket sales for the cinema and little customers to the Entertainment Centre, the Toa Payoh Entertainment Centre was closed down on 9 December 2010.[14] The building was subsequently sold to Hersing Pte Ltd and renamed as ERA Centre.[14]

Eng Wah Global owns 2 shopping malls, Jubilee Square and 321 Clementi, located at the two heartland town centres in Ang Mo Kio and Clementi respectively.[15]

Jubilee Square
Ang Mo Kio Town Centre, Jubilee, Dec 06.JPG
LocationAng Mo Kio, Singapore
Opening date1979
No. of stores and services26
No. of floors4
321 Clementi
LocationClementi, Singapore
Opening date2015
No. of stores and services15
No. of floors7


Eng Wah Global owns three hotel properties, two in Singapore, Hotel Fort Canning and The Legends Fort Canning Park, and one in Malaysia.[15]

Hotel Fort Canning
Hotel Fort Canning, Singapore - 20120422.jpg
Former namesAdministration Building of the British Far East Command Headquarters
Singapore Command and Staff College
Fort Canning Country Club
General information
TypeBoutique Hotel
Architectural styleLow-rise
Location11 Canning Walk, Fort Canning Downtown Core, Singapore
The Legends Golf & Resort
General information
Architectural styleLow-rise
LocationJohor Darul Takzim, Malaysia


WE Cinemas (Chinese 荣华戏院)is a Singaporean cinema operator managed by Eng Wah Global Pte Ltd. Previously known as Eng Wah Cinemas, it was rebranded to its current name in April 2011

WE Cinemas currently has 1 cinema in Singapore.

Cinema Screens/Halls Seats Location Opening Year 2K Digital Hall 3D Digital Hall First Class
321 Clementi 10 728 Clementi 2015 Green tickY Green tickY Green tickY

Former locations (as Eng Wah Cinemas)

Cinema Screens/Halls Seats Location Opening Year Closed Year Ref
Victory & Happy 2 - Gay World Amusement Park 1946 1987 [16]
Jubilee Hall 1 - Raffles Hotel 1966 1980s
King's 1 - Tiong Bahru 1960s 1982 [17]
Jubilee 4 734 Ang Mo Kio 1975 2010
Mandarin 2 Geylang Bahru 1976 1999
Marina Square 2 700 Downtown Core 1988 1998 [18]
Sun Plaza 6 1243 Sembawang 2000[19] 2009
Suntec City 5 1072 Downtown Core 1998 2013[20] [21]
Toa Payoh Theatre 5 934 Toa Payoh Entertainment Centre 1972 2010 [22]
West Mall 6 1378 Bukit Batok 1998 2012 [23]


White Sands 4 800 Pasir Ris 1997 1999

See also


  1. ^ "Overview"
  2. ^ "About Us"
  3. ^ "Eng Wah to operate two Marina Square cinemas". eresources.nlb.gov.sg. Retrieved 23 March 2019.
  4. ^ "Joint venture with Shaw". about.shaw.sg. Retrieved 23 March 2019.
  6. ^ Singapore Announces the World's First Full Digital Multiplex
  7. ^ Crazy Horse Paris – A First for Asia
  8. ^ "Eng Wah renamed Transcu after RTO – Sinema.SG – Singapore Film News Portal since 2006". www.sinema.sg. Retrieved 28 March 2019.
  9. ^ "Who are WE?". eresources.nlb.gov.sg. Retrieved 23 March 2019.
  10. ^ Eng Wah Clementi cineplex opens, marks operator WE Cinemas' return after two years
  11. ^ National Day Parade
  12. ^ Singapore Youth Olympic 2010
  14. ^ a b "ERA APAC Centre (Former Toa Payoh Cinema)". www.roots.gov.sg. Retrieved 22 June 2022.
  15. ^ a b "Goh Eng Wah of Eng Wah cinemas passes away". TODAY. Retrieved 22 June 2022.
  16. ^ Singapore, Remember (2 August 2012). "A Century of Cinemas, Movies and Blockbusters". Remember Singapore. Retrieved 28 March 2019.
  17. ^ "King's cinema falls viclim to compertition". eresources.nlb.gov.sg. Retrieved 23 March 2019.
  18. ^ "Eng Wah to operate two Marina Square cinemas". eresources.nlb.gov.sg. 1 December 1988. Retrieved 22 June 2022.
  19. ^ "Six screens at Sembawang". eresources.nlb.gov.sg. Retrieved 3 July 2019.
  20. ^ a b Lui, John (16 March 2015). "Eng Wah Clementi cineplex opens, marks operator WE Cinemas' return after two years | The Straits Times". www.straitstimes.com. Retrieved 22 June 2022.
  21. ^ a b Boon, Rachael. "Eng Wah exits Suntec and West Mall". www.asiaone.com. Retrieved 22 June 2022.
  22. ^ "ERA APAC Centre (Former Toa Payoh Cinema)". www.roots.gov.sg. Retrieved 22 June 2022.
  23. ^ "Six-screen giant heads to the west". eresources.nlb.gov.sg. Retrieved 3 July 2019.

External links

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