|Headquarters||Mumbai, Maharashtra, India|
|Picture format||1080i HDTV|
(downscaled to letterboxed 576i for the SDTV feed)
|Parent||Culver Max Entertainment|
|Launched||20 July 1999|
Sony Max (known popularly as Set Max) is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Culver Max Entertainment. The channel started broadcasting on 20 July 1999 and is available internationally. It launched a HD simulcast version on 25 December 2015.
Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL), which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India, as of July 2018 the second most popular in the country, as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.
An HD simulcast feed of the European version was launched on Sky in UK on 1 August 2017.
An SD Feed is Available Across all Countries such as United States, Canada (Distribution by Asian Television Network), Caribbean, United Kingdom, Europe, Mauritius, South Africa, Middle East, Sri Lanka, Maldives, Bangladesh, Hong Kong, Singapore, Australia, Nepal , New Zealand and South Korea.
- ""We are getting into an aggressive growth mode now"- N.P. Singh". www.afaqs.com. 11 October 2015.
- "Sony Max HD looks to carve out its own niche - TelevisionPost.com".
- "Sony Pictures Networks launches Max HD, targets urban movie buffs". Indian Television Dot Com. 22 December 2015.
- Desk, InsideSport (21 April 2017). "High IPL ratings make Sony Max most watched channel".
- "Sony Max tops Hindi channels; four Star India channels in across genres list". Indian Television Dot Com. 10 August 2018.
- Baddhan, Raj (23 July 2018). "UK TV Reach: Sony MAX remains UK's top Bollywood film channel".