Rochelle Lazarus

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Rochelle B. Lazarus
Lazarus in 2006
Rochelle Esta Braff[1]
Alma materSmith College
Columbia University (M.B.A.)
Known forChairman Emeritus of Ogilvy & Mather
SpouseGeorge M. Lazarus

Rochelle "Shelly" Lazarus (born 1947) is the Chairman Emerita of Ogilvy & Mather.[2][3]

Early life and career

Lazarus is the daughter of Lewis and Sylvia Braff[4] and the grand daughter of May and Adolph Eisenberg.[5] She graduated from Midwood High School in Brooklyn, NY before going to Smith College. Lazarus also obtained an MBA from Columbia Business School. She joined Ogilvy & Mather in 1971 and became President of its U.S. direct marketing business in 1989. She later became President of Ogilvy & Mather New York, followed by President of Ogilvy & Mather North America. In 1995, Lazarus became president and Chief Operating Officer of the company, before becoming CEO in 1996 and Chairman in 1997. She held the title of CEO until 2008 and continues to serve as Chairman.[6]

Lazarus serves on the boards of General Electric, Merck & Co., New York Presbyterian Hospital, the American Museum of Natural History, The Blackstone Group,[7] Rockefeller Capital Management, Lincoln Center for the Performing Arts, and the World Wildlife Fund. She is also a member of the Board of Overseers for Columbia Business School.


Lazarus was married to Dr. George Mitchell Lazarus on March 22, 1970.[8] They had three children,[9][10] Theodore Pipiens,[11][12] Samantha Rana May (married to Duncan Levin),[13] and Benjamin Harrison Cates.[14]


  1. ^ "Rochelle Esta Braff Married To George Mitchell Lazarus". The New York Times. 23 March 1970. Retrieved 20 September 2018.
  2. ^ "Rochelle B. Lazarus Profile -". Archived from the original on October 7, 2008. Retrieved 20 September 2018.
  3. ^ "Rochelle B. Lazarus." NNDB. Accessed on July 11, 2011.
  4. ^ "Shelly Lazarus Biography - life, family, children, history, school, young, born, college, husband, house, time". Retrieved 20 September 2018.
  5. ^ "Sylvia Braff". geni_family_tree. 29 January 1927. Retrieved 20 September 2018.
  6. ^ "Rochelle B. Lazarus's Biography". Retrieved 20 September 2018.
  7. ^ Keoun, Bradley (11 April 2019). "Blackstone Group Doubles Women on Board to Two". TheStreet. Retrieved 2020-11-02.
  8. ^ "Rochelle Esta Braff Married To George Mitchell Lazarus (Published 1970)". The New York Times. 1970-03-23. p. 51. ISSN 0362-4331. Retrieved 2020-11-02.
  9. ^ "Shelly Lazarus". Retrieved 20 September 2018.
  10. ^ "Paid Notice: Deaths LAZARUS, THE HONORABLE ELI". The New York Times. 11 June 2006. Retrieved 20 September 2018.
  11. ^ "WEDDINGS/CELEBRATIONS; Lara Fitch, Theodore Lazarus". The New York Times. 7 September 2003. Retrieved 20 September 2018.
  12. ^ "Put a Bird on It! BK Boutique Seeker Drops Park Slope Condo for $1.75 M." 6 January 2014. Retrieved 20 September 2018.
  13. ^ "Samantha Lazarus and Duncan Levin". The New York Times. 26 June 2005. Retrieved 20 September 2018.
  14. ^ "Jessica Singleton, Benjamin Lazarus". The New York Times. 5 November 2017. Retrieved 20 September 2018.