Mutton Renaissance Campaign
The Mutton Renaissance Campaign was founded in 2004 by Charles III, then Prince of Wales, to advocate for the consumption of mutton (and not lamb) by Britons. The King, whose favourite dish is mutton, also aimed to support British sheep farmers struggling to sell their older animals. The Renaissance Campaign sought to create a specific new definition for mutton, which the meat is that is traceable to an origin on a particular farm where it was fed on forage (rather than high-concentration grain), from an animal older than two years, and after slaughter has been aged for two weeks by hanging. The organization's website (www.muttonrenaissance.org.uk) also maintained lists of restaurants serving mutton as well as places to buy the meat in the UK.
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- "Mutton campaign is helping to increase older ewes' value". Farmers Guardian. 24 January 2008. Archived from the original on 24 July 2009. Retrieved 16 February 2008.