Leslie Berland

Source: Wikipedia, the free encyclopedia.
Leslie Berland
OccupationChief Marketing Officer at Verizon

Leslie Berland is the CMO of Verizon, as of December 2023. She was formerly the CMO of Peleton and Twitter.[1]

She was also Head of People[2] at Twitter.[3] Prior to that she spent over a decade[4] in executive roles at AmEx[5] establishing[6] the financial service company’s initial social media strategies.[7] (She also had executive PR roles at Ketchum[8] and GCI Health.[9] She is on the board of directors[10] of the Ad Council.[11]

Forbes ranked Berland #3 in their World's Most Influential CMOs list.[12] Fast Company ranked Berland sixth[13] in their 100 Most Creative People in Business[14] for persuading AmEx leadership to prioritize social media platforms.[15] She was featured in Advertising Age's Creativity 50 list.[16] In 2018, she was appointed to the National Board of Directors at Make a Wish Foundation[17]

References

  1. ^ https://www.verizon.com/about/news/verizon-appoints-leslie-berland-chief-marketing-officer
  2. ^ "Leslie Berland". www.bloomberg.com. Retrieved 2020-01-12.
  3. ^ "Leslie Berland appointed as Chief Marketing Officer of Twitter Inc". Jagranjosh.com. 2016-01-30. Retrieved 2020-01-12.
  4. ^ Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  5. ^ "Microsoft's Mixer Platform Ends Partnership With Popular Streamer Following "Registered Sex Offender" Comments". The Hollywood Reporter. 10 December 2019. Retrieved 2020-01-12.
  6. ^ Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  7. ^ Chaykowski, Kathleen. "Twitter Hires Former American Express Exec Leslie Berland As CMO". Forbes. Retrieved 2020-01-12.
  8. ^ "Twitter CMO Leslie Berland Shares An Important Career Advice For Youngsters: Read It Here!". Retrieved 2020-01-12.
  9. ^ Connley, Courtney (2019-09-30). "Twitter CMO Leslie Berland says young people should ignore this common piece of career advice". CNBC. Retrieved 2020-01-12.
  10. ^ "Leslie Berland". When Women Win Podcast. 2018-12-07. Retrieved 2020-01-12.
  11. ^ "Board of Directors". AdCouncil. Retrieved 2020-01-12.
  12. ^ Rooney, Jenny. "The World's Most Influential CMOs 2018". Forbes. Retrieved 2021-01-20.
  13. ^ "Twitter CMO Leslie Berland on Leading with Impact". Inside the Brand. Retrieved 2020-01-12.
  14. ^ Koh, Yoree. "Twitter Appoints a Marketing Chief". WSJ. Retrieved 2020-01-12.
  15. ^ Carr, Austin (2012-04-27). "6. Leslie Berland". Fast Company. Retrieved 2020-01-12.
  16. ^ "Twitter Names AmEx's Leslie Berland Its CMO". adage.com. 2016-01-26. Retrieved 2020-01-12.
  17. ^ Davis, Richard K. "Our Path Forward". Wish.Org.