KLJA

KLJA
Georgetown, Texas;
Broadcast area	Austin, Texas
Frequency	107.7 MHz (HD Radio)
Branding	Amor 107.7
Programming
Format	Latin pop
Ownership
Owner	Uforia Audio Network; (Univision Radio Illinois, Inc.);
Sister stations	KLQB, KAKW-DT, KTFO-CD, KXLK-CD
History
Founded	January 3, 1989
First air date	October 31, 1991; 32 years ago
Former call signs	KJWL (1989-1991, CP); KNNC (1991-1997); KAHK (1997-2001); KTND (2001-2003); KINV (2003-2008); KHZS (2008-2009);
Call sign meaning	"La Jefa" (former branding)
Technical information
Licensing authority	FCC
Facility ID	55475
Class	C3
ERP	10,500 watts
HAAT	154.8 meters
Links
Public license information	Public file; LMS;
Website	www.univision.com/radio/austin-klja-fm/amor-107-7

KLJA (107.7 FM) is a radio station broadcasting a Spanish AC format. Licensed to Georgetown, Texas, United States, it serves the Austin area. KLJA is owned by TelevisaUnivision. It is a part of TelevisaUnivision's Uforia Audio Network brand. The station has a transmitter in Georgetown and has studios along MoPac Expressway in Northwest Austin.

History

Sign-on, Austin's original alternative

The station signed on the air in October 1991 as "107.7 K-Nack" KNNC, giving Austin its first commercial Alternative/Modern Rock-formatted station under the ownership of Rees-Slaymaker Radio Partnership. The station, always hampered by its relatively small 3 kW signal broadcasting from the far northeastern corner of the market, faced competition in 1995 when Sinclair Telecable launched 101X on its Austin rimshot, KROX-FM. At the time, KROX was licensed to Giddings and, while it broadcast with a full 100 kilowatts, its tower was located between Bastrop and La Grange and only provided listenable coverage to southeastern portions of the Austin market. In 1997, Sinclair (a Virginia-based radio operator, not to be confused with Sinclair Broadcasting) leased KNNC and began simulcasting 101X on 107.7 to supplement KROX's then-weak northern metro signal.

Sale to Simmons, flip to classic hits

Later in 1997, Rees-Slaymaker sold KNNC to Utah-based Simmons Media Group, who ended the 101X simulcast and flipped 107.7 to a 70s-based Classic Hits format as "107.7 the Hawk" KAHK. As the 80s Hits format was picking up steam nationally in the early 2000s, Simmons flipped KAHK to an 80s-based format as "107.7 the End, Austin's 80s Channel" KTND in February 2001.^[2]^[3] After only about a year, KTND shifted to Modern Rock, placing the station back into competition with KROX (which by that time had relicensed to Buda and upgraded its facilities to fully cover the Austin market.)

Switch to Spanish

Simmons began divesting stations outside of its home market of Salt Lake City in 2003, with KTND being sold to Univision, along with their entire Albuquerque station cluster. Univision's purchase of the station was their entry into the Austin radio market, and was preceded by the purchase of TV station KAKW in 2002. Upon taking control of the station in April 2003, Univision launched Regional Mexican "La Invasora" on the station, which was recalled KINV. Univision changed formats on the station again in 2005, and KINV became Latin Classic Hits "Recuerdo 107.7". In 2008, following the demise of the Latin Pop format on what was then KXXS (98.9), KINV flipped to Latin Pop as "Hitz 107.7" KHZS. Just shy of Hitz 107.7's first birthday, KHZS returned to Regional Mexican format as "La Jefa" on October 16, 2009. On September 11, 2013, La Jefa moved to sister station KLQB (104.3) and KLJA shifted to a younger-skewing version of the Regional Mexican format as "El Sancho 107.7", "El Sancho"—translating colloquially to "the other one"—has a double meaning: an "alternative" (as in: to KLQB's programming) or "the other man" (as in: a "mister").^[4] This would later be dropped in favor of Univision's "Más Variedad" Spanish Adult Hits format. On February 6, 2018, Univision dropped "Más Variedad" and switched it to Spanish AC as "Amor 107.7."^[5]

References

^ "Facility Technical Data for KLJA". Licensing and Management System. Federal Communications Commission.
^ "KLJA Facility Record". United States Federal Communications Commission, audio division.
^ "KLJA Call Sign History". United States Federal Communications Commission, audio division.
^ "El Sancho Debuts; La Jefa Moves In Austin". RadioInsight.com.
^ Univision Brings Amor to Five Markets Radioinsight - February 7, 2018

External links

KLJA in the FCC FM station database
KLJA in Nielsen Audio's FM station database

30°37′23″N 97°38′35″W / 30.623°N 97.643°W / 30.623; -97.643

[1] "Facility Technical Data for KLJA". Licensing and Management System. Federal Communications Commission.

[2] "KLJA Facility Record". United States Federal Communications Commission, audio division.

[3] "KLJA Call Sign History". United States Federal Communications Commission, audio division.

[4] "El Sancho Debuts; La Jefa Moves In Austin". RadioInsight.com.

[5] Univision Brings Amor to Five Markets Radioinsight - February 7, 2018

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v t e Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAJE - Ingleside KAMA – El Paso KAMA-FM – Deer Park KAMM - University Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KBZO - Lubbock KCHX – Odessa KCOT – Cotulla KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPI – Eagle Pass KEPX – Eagle Pass KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGFZ - Burke KGSR - Cedar Park KGVL – Greenville KHFZ – Pittsburgh KHRO – El Paso KHVU – Houston KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJOZ - Conroe KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLFZ – Jacksonville KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTD - Temple KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOPY - Alice KOVE-FM – Galveston KOYE – Frankston KPCO-FM – Cooper KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTLH – Hallsville KTNO – Plano KTNZ – Amarillo KTXO - Goldsmith KTXX-FM - Bee Cave KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVUD – Bay City KVUJ – Lake Jackson KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXTN – San Antonio KXVR-LP – Corpus Christi KXZX-LP – Juilliard KXZY-LP – Waco KYLP-LP – Greenville KYST – Texas City KZAM – Pleasant Valley KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZNX – Creedmoor KZZA – Muenster
Defunct	KERB-FM – Kermit KJNZ – Hereford KJOJ-FM – Freeport KMUL – Farwell KOZA – Odessa KPDB – Big Lake KXPL – El Paso
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other