Eddy Goldfarb

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Eddy Goldfarb
Born
Adolph Goldfarb

(1921-09-05) September 5, 1921 (age 102)
Chicago, Illinois, U.S.
NationalityAmerican
OccupationInventor
Known forInventor of Yakity Yak Talking Teeth, Battling Tops, KerPlunk, Stompers, Vac-U-Form, and many more
Spouse
Anita Goldfarb
​
​
(m. 1947; died 2013)​
Children3

A. Eddy Goldfarb (born Adolph Goldfarb; September 5, 1921) is an American toy inventor. The creator of over 800 toys,[1] he is best known for inventing Yakity Yak Talking Teeth, Battling Tops, KerPlunk, Stompers, and Vac-U-Form. He is the subject of the award-winning short film Eddy's World.

Early life

Adolph Eddy Goldfarb was born in 1921 in Chicago, Illinois, the son of Jewish immigrants from Poland and Romania. He was one of 3 children: Bernard was five years older and Bunny (Bernice) was two years younger.

Even as a young child, he was interested in how things work. He recalls that when he was around five years old, his father Louis brought home a radio; and, when it didn't play, he gave it to Goldfarb to take apart to see how it worked. He remembers that it was one of the best toys he ever had.

Louis worked as a tailor in a garment factory and sold goods on a pushcart on Maxwell Street to make extra money. Louis died in 1933 at the young age of 44, and Goldfarb's life changed dramatically. He was 12 years old, and along with his brother and mother Rose, they worked to support the family.

He worked delivering newspapers and groceries. However, one of his best jobs, according to Goldfarb, was working as a soda jerk for Schuster's Drug Store. It was there that his friends stopped calling him Adolph (in reaction to Adolf Hitler’s rise to power) and started calling him Eddy. He became known as Eddy from that point forward.

Goldfarb excelled in math and science in high school, and was interested in studying physics, but he knew college would have to wait until he could afford the tuition.

A big turning point in Goldfarb's life was World War II. When Pearl Harbor was bombed, Eddy enlisted in the Navy and enrolled in a special program to learn about radar.

The Navy sent him to the University of Houston, where he studied electrical engineering, and then to a secret lab at Naval Station Treasure Island in San Francisco Bay to specialize in radar.

As a radar technician, Goldfarb volunteered for submarine duty and was assigned to the submarine the USS Batfish. It was still under construction, and he was on the first crew to take it out to sea. He was allowed to bring only one sea bag aboard, and he filled it with clothing, books and a spool of magnet wire which he used to build tiny motors. While at sea, he invented a specialized radar antenna. He also had a sketchbook filled with drawings of his inventions, and he decided that, if he wanted to be an independent inventor, he needed to specialize in one industry, and so he chose toys.[2]

After the war, Goldfarb returned to Chicago, where he met Anita, who he proposed to the day after he met her at a dance, and they were married nine months later. Anita agreed to support him for two years while he pursued his dream to become an independent inventor.[3][4]

Career as an inventor

His first item he sold was the wild idea of the Yakity Yak Talking Teeth, a simple gag item, which became a cultural icon. He linked up with promoter Marvin Glass, and they brought the Yakity Yak teeth to novelty aficionado Irving Fishlove.[5][6] Goldfarb kept inventing, working day and night, coming up with new ideas, and making the models himself.

In 1949, Goldfarb had three toys at the Toy Association's Toy Fair in New York, the toy industry's annual showcase—Yakity Yak Talking Teeth (Fishlove), Busy Biddy Chicken (Topic Toys)[5] and Merry-Go-Sip (Topic Toys). All three toys were really big hits, and Goldfarb's career was launched.[7]

Goldfarb always wanted to live in California, and, in 1952, Goldfarb, Anita and their two-year-old daughter Lyn moved to Los Angeles. Glass was angry at him for moving and refused to send Goldfarb any of the royalties owed to him. While California represented a new start, Goldfarb and Anita had a tough time financially. They moved into a modest home in the San Fernando Valley, and Goldfarb set up a model shop in their one car garage. Times were so difficult that when their daughter Fran was born in 1953, Goldfarb didn't have enough money to pay the hospital bill. He tells the story of how he went to the home of Lew Glaser of Revell Toys that night with a new toy idea and walked out with a check.[8]

By the time their son Martin was born in 1957, Goldfarb's business had grown. He soon outgrew his shop in the garage, and, at the height of his success, Goldfarb owned three buildings and employed 39 people—model makers, industrial designers, engineers, sculptors and support staff.[9]

Goldfarb designed a wide range of toys, games, novelties and hobby kits for boys and girls of all ages. He invented more than 800 toys and holds close to 300 patents. Some of his most successful toys are Yakity Yak Talking Teeth,[2][6] Battling Tops,[5][6] Vac-u-form,[6] Arcade Basketball,[2] KerPlunk,[2] Hydro Strike, Giant Bubble Gun,[5][6] Baby Beans,[2][5][6] Stompers, Shark Attack,[2][5][6] Numbers Up, Quiz Wiz,[2][6] Poppin Hoppies, Beware the Spider!, Chutes Away,[6] Marblehead, and Snakes Alive!. He sold toys to most of the toy companies in the U.S. and then branched out to Europe and Asia.

He had a particularly close working relationship with two of his designers, his associate Del Everitt on Stompers and Rene Soriano on KerPlunk. In 1998, Goldfarb formed a new partnership with his son Martin (the inventor of Shark Attack).[clarification needed] To this day, Eddy & Martin Goldfarb and Associates are continuing to invent toys and games.[6]

In 2003, Goldfarb was inducted in the Toy Industry Hall of Fame,[2][6] and in 2010, received the TAGIE (Toy and Game Innovation) Lifetime Achievement Award from the Chicago Toy and Game Group.[10] He was the first American to receive the I.D.I.O.T. (International Designer and Inventor of Toys) at the UK Toy Inventors’ Dinner at the London Toy Fair in 1993.

In addition to Goldfarb's career inventing toys, he worked with Hank Saperstein to design and manufacture toy premiums for Kellogg's Cereal, and they worked with Elvis Presley to create an Elvis plastic figurine (which was never released). As part of their collaboration, Anita answered Elvis's fan mail. Goldfarb also designed spy devices and gadgets for the TV show The Girl from U.N.C.L.E.. In 1985, he was one of first toy inventors to venture into video games (EPYX Barbie and Hot Wheels) but chose not to continue, focusing instead on his main passion: designing toys.[3][4]

On a TV appearance on "Here Comes the Sun", a segment on CBS Sunday Morning, a 102-year-old Goldfarb is seen embracing modern technology, becoming adept at 3D printing to create lithophanes and reflecting on his life and career.[11] In Eddy's World, he describes his love of computers and technology, which he often uses to research patents and help with his designs.

Personal life

Goldfarb married Anita Stern in 1947, and they were married for 66 years until her death in 2013. He is now in a relationship with Greta Honigsfeld, who also lives in the retirement community. He celebrated his 100th birthday in September 2021.[1]

Goldfarb has 3 children: Lyn b. 1947, Fran b. 1951, and Martin, b. 1957. He has two grandchildren.

Goldfarb's sister Bernice Schneider passed away on July 7, 2022, at age 98 in Albuquerque, New Mexico.[3][4]

Goldfarb believes the key to his longevity is "do[ing] creative work of any kind", surrounding himself with his peers, and staying optimistic.[12][13] He also exercises regularly (especially since the passing of his wife), writes 100-word diary entries, and keeps working at his craft.[14] As of 2024, aged 102, he is still actively inventing new toys.[11]

Inventions

The following is a list of toys, games, and other inventions created or co-created by Goldfarb:

Awards and honors

References

  1. ^ a b Crouch, Ian (14 December 2020). "Inside the Workshop of a Classic-Toy Inventor, in "Eddy's World"". The New Yorker. Retrieved 4 September 2021.
  2. ^ a b c d e f g h i j k l m n o p q r s Byrne, Christopher (2016). They Came to Play: 100 Years of the Toy Association (PDF). Toy Industry Association, Inc. p. 104. ISBN 9780692617076.
  3. ^ a b c d Goldfarb, Lyn (6 March 2020). "Eddy's Biography". Eddy's World. Retrieved 25 April 2020.
  4. ^ a b c d Goldfarb, Lyn (1 January 2020). Eddy's World (Motion picture).
  5. ^ a b c d e f g h i j k l Hix, Linda (24 October 2011). "Yakity-Yak: 60 Years of Teeth That Talk Back". Collectors Weekly. Retrieved 24 April 2020.
  6. ^ a b c d e f g h i j k l m n o p q r s t u Shen, Fern (11 Jun 2003). "An Eye, and a Tooth, for Toys". The Washington Post. Retrieved 24 April 2020.
  7. ^ a b Walsh, Tim (2005). "Kerplunk and Eddy". Timeless Toys: Classic Toys and the Playmakers Who Created Them. Andrews McMeel Publishing. pp. 211–213. ISBN 0740755714.
  8. ^ Paxton, Bill (2019). "The Road to Success is Paved with Gold-farb 1948-1952". A World Without Reality: Inside Marvin Glass's Toy Vault. Bill Paxton. p. 71. ISBN 978-0578405261. When Goldfarb arrived in California with his family he needed the royalty checks due him by Glass. He was starting his own company, and the royalties would have helped make the financial transition go a lot smoother. But Glass decided to keep Goldfarb's share of the profits after Goldfarb left Chicago. "I had a hard time when I got out here, because I was supposed to have money, and it never came. Goldfarb went on to say,"Marvin was my friend, we were friends, even when he really cheated me out of a lot of money and stuff like that, I never got that upset with him when I left and came to California. He never sent me my royalties or my shares or anything
  9. ^ Glionna, John M. (23 December 1992). "It may look like fun and games, but it's a tough living. The odds are against them, but somehow that doesn't stop . . . : Inventors in Toyland". Los Angeles Times. Retrieved 24 April 2020.
  10. ^ a b Morgan, Matt (20 December 2010). "Toy and Game Inventor Awards (TAGIE) Winners Announced". MTV. Retrieved 24 April 2020.
  11. ^ a b "Here Comes the Sun: Dick Van Dyke and more - CBS News". www.cbsnews.com. Retrieved 2024-03-19.
  12. ^ "Toying around with toymaker Eddy Goldfarb - CBS News". www.cbsnews.com. Retrieved 2024-03-21.
  13. ^ The Man Who Invented More Than 800 Iconic Toys | Eddy's World | The New Yorker, retrieved 2024-03-21
  14. ^ Steinberg, Marc (2012-03-01), "Limiting Movement, Inventing Anime", Anime's Media Mix, University of Minnesota Press, pp. 1–36, doi:10.5749/minnesota/9780816675494.003.0001, ISBN 978-0-8166-7549-4, retrieved 2024-03-20
  15. ^ US Expired - Fee Related US4955605A, Goldfarb, Adolph E, "Home basketball apparatus", published 1990-09-11, issued 1990-09-11 
  16. ^ US Expired - Lifetime US4938481A, Goldfarb, Adolph E & Goldfarb, Martin I, "Incrementally advancing toy apparatus", published 1990-07-03, issued 1990-07-03 
  17. ^ US Expired - Lifetime US4306375A, Goldfarb, Adolph E & Everitt, Delmar K, "Self-powered four wheel drive vehicle", published 1981-12-22, issued 1981-12-22, assigned to Goldfarb Adolph E 
  18. ^ US Expired - Lifetime US61809A, Goldfarb, Adolph, "Novelty and amusement device", published 1948-11-24, issued 1950-04-18 

Sources

External links

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