Circle Seven Animation
|Predecessor||Walt Disney Feature Animation Florida|
|Defunct||May 26, 2006|
Folded into Walt Disney Feature Animation
Number of employees
|Parent||Walt Disney Feature Animation|
(The Walt Disney Studios)
Circle Seven Animation (or Disney Circle Seven Animation) was a short-lived division of Walt Disney Feature Animation specializing in computer-generated imagery (CGI) animation and was originally intended to create sequels to the Disney-owned Pixar properties, leading rivals and animators to derisively nickname the division "Pixaren't". The studio did not release any films during its existence, nor were any of its scripts used by Pixar.
Pixar and Disney originally had a seven-film distribution agreement that gave Disney full ownership of Pixar's feature films and characters up to the film Cars, as well as sequel rights. With the success of Toy Story 2 in the end of 1999, then-Disney CEO Michael Eisner and then-owner of Pixar Steve Jobs began to disagree on how Pixar should be run and the terms of a continued relationship.
Eisner claimed that Toy Story 2, as it was a sequel, did not count towards the "original" film count of the agreement, though Jobs disagreed.
Jobs announced in January 2004 — after ten months of negotiations — that Pixar would not renew their agreement with Disney, and would seek out other distributors for releases starting in 2006. Jobs wanted Pixar to receive most of the profits that their films made (giving Disney the standard 10% distribution fee) as well as full ownership of any future films and characters that the studio would create after Cars (2006).
Eisner found these terms unacceptable. Pixar executive producer John Lasseter, who had personally directed Toy Story (1995), A Bug's Life (1998), and Toy Story 2 (1999), became distraught over the breakdown of the Disney-Pixar relationship, as he was worried about what Disney might do with the characters Pixar had created.
When he had to announce what had happened at a meeting of Pixar's 800 employees, Lasseter reportedly said, through tears, "It's like you have these dear children and you have to give them up to be adopted by convicted child molesters."
Circle 7 Animation was named after the street where its studio was located, and the often-used Circle 7 logo, a television station logo in the United States designed in the early 1960s for the American Broadcasting Company's five owned-and-operated stations, all of which broadcast on VHF channel 7.
In March 2005, Disney Circle Seven Animation was formed as a CGI animation studio to create sequels to the Disney-owned Pixar properties, and the studio began to hire staff shortly thereafter. It was seen as a bargaining chip by people within both Pixar and Disney, but also as a backup plan by Eisner in case negotiations fell through.
Bob Iger succeeded Eisner as the new CEO of Disney in 2005. While viewing a parade at Hong Kong Disneyland that fall, Iger realized how badly Disney needed Pixar because all characters less than ten years old in the parade were from Pixar's films. In late January 2006, Iger and Jobs agreed to a deal in which Disney would purchase Pixar for $7.4 billion, with Pixar's leadership (Edwin Catmull and Lasseter) taking control of Disney's animation group. Under this new deal, Pixar would make Toy Story 3 with an all-new script; director Andrew Stanton stated that Pixar purposely avoided looking at Circle Seven's script.
On May 26, 2006, Disney officially closed Circle Seven Animation, and transferred about 136 out of the studio's 168 employees to Walt Disney Feature Animation, which was soon renamed Walt Disney Animation Studios. Catmull later disclosed in his 2014 book Creativity, Inc. that although Pixar had been frustrated with Disney's decision to create Circle Seven Animation in order to create sequels to Pixar's own films, they did not hold that against Circle Seven's employees, who had no part in that decision. This was why Catmull and Lasseter were willing to absorb most of the Circle Seven workforce directly into Walt Disney Animation Studios. Indeed, they eventually appointed Andrew Millstein, the former head of Circle Seven, as the general manager of Walt Disney Animation Studios to handle day-to-day business affairs on their behalf.
- Eller, Claudia; Richard Verrier (March 16, 2005). "Disney Plans Life After Pixar With Sequel Unit". Los Angeles Times. Retrieved 21 February 2013.
- "Disney Closes Unit Devoted to Pixar Sequels". Los Angeles Times. March 21, 2006. Retrieved October 30, 2011.
Thirty-two employees, or nearly 20% of the 168 artists, production managers and support staff, were told they would lose their jobs effective May 26.
- Daly, Steve (Jun 16, 2006). "Woody: The Untold Story". Entertainment Weekly Magazine. Retrieved 21 February 2013.
- Steve Daly (February 16, 2007). "Toys Out of the Attic". Entertainment Weekly. Retrieved March 6, 2007.
- Hill, Jim (August 7, 2005). "The Skinny on Circle Seven". Jim Hill Media. Retrieved March 8, 2011.
- Armstrong, Josh (March 5, 2012). "Bob Hilgenberg and Rob Muir on the Rise and Fall of Disney's Circle 7 Animation". Retrieved March 27, 2012.
- "Pixar dumps Disney". CNN Money. January 30, 2004. Retrieved 21 February 2013.
- Issacson, Walter (2013). Steve Jobs (1st paperback ed.). New York: Simon and Schuster. pp. 435–436. ISBN 9781451648546. Retrieved 29 June 2014.
- Eller, Claudia (January 26, 2006). "Deal Ends Quarrel Over Pixar Sequels". Los Angeles Times. Retrieved 21 February 2013.
- Catmull, Ed; Amy Wallace (2014). Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. New York: Random House. p. 256. ISBN 978-0812993011.