CCM (ice hockey)

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CCM Hockey
CCM Hockey
Company typePrivate
IndustrySporting goods
Founded1899; 125 years ago (1899) in Weston, Ontario, Canada
Headquarters,
Key people
Marrouane Nabih (CEO)
Products
OwnerThe Hockey Company (1991–2004)
Reebok (2004–2005)
Adidas (2005–2017)
Birch Hill Equity Partners (2017–)
ParentSport Maska Inc.
Websiteccmhockey.com

CCM Hockey is a Canadian brand of ice hockey equipment owned and manufactured by Sport Maska Inc. The history of the brand traces to 1905, when the Canada Cycle and Motor Company, which had been founded in 1899, began manufacturing hockey equipment as a secondary business. After Canada Cycle went bankrupt in 1982, it sold off its cycling and hockey divisions to separate owners. The hockey division was acquired by Sport Maska of Montreal.

From 1991 to 2004, Sport Maska was owned by a holding company called The Hockey Company, whose portfolio grew to include several other major hockey equipment brands. In 2004, Reebok purchased The Hockey Company, but a year later was itself purchased by Adidas. In 2017, Adidas sold all of its hockey operations, which remained consolidated under the subsidiary Sport Maska, to the private equity firm Birch Hill Equity Partners. Sport Maska also owns the Jofa, Koho, and Titan brands.

CCM's range of products for hockey includes sticks, skates, helmets, shoulder pads, elbow pads, goaltender masks, goaltender pads, goaltender gloves, knee pads, throat collars, and team uniforms for the American Hockey League.

History

Canada Cycle and Motor era, 1905–1982

CCM was founded in 1899 after the collapse of the bicycle market. Established "when the operations of four major Canadian bicycle manufacturers amalgamated: H. A. Lozier, Massey-Harris, Goold, and Welland Vale Manufacturing."[1] CCM produced bicycles for many years in the area of Weston, Toronto, Ontario. They also briefly produced the Russell automobile.

By 1905, with saturation in the bicycle market, CCM began producing hockey skates using scrap steel that was left over at the plant from the manufacture of bicycles and automobiles,[2] and subsequently began manufacturing other hockey gear.[3]

In 1937, CCM acquired the Tackaberry brand made by a Manitoban named George Tackaberry and "Tacks" remained the company's signature skate until late 2006, when the Tacks line was replaced with the "Vector" line, then the "U+" line, and"RBZ" line, now the "Jetspeed" line. The "Tacks" line was later reintroduced in 2014.

Sport Maska era, 1983–present

CCM Inc. went bankrupt in 1982, and in January 1983 the company was sold in two parts. The bicycle division was sold to Pro-Cycle Inc. of St. Georges-de-Beauce, Quebec, while the hockey division was sold to Sport Maska Inc., also of Quebec.[4] Sport Maska been founded by Gérard Cóté in 1936 as G. C. Knitting Inc. In 1976, David Zunenshine (1929–2013) purchased the company and in 1979 renamed it after the Seigneurie de Maska.

The company entered the toy industry in 1988 through the acquisition of Coleco Industries and in 1990 when they acquired another financially troubled company, Buddy L Corp., a 70-year-old manufacturer of steel and plastic toy cars and trucks based in the United States.[5]

Former CCM logo, replaced by the current one in 2007, although this one is still occasionally used on throwback merchandise.

SLM/The Hockey Company ownership, 1991–2004

In 1991, Zunenshine created a Delaware holding company to consolidate his portfolio of businesses. The company was called SLM International Inc., an acronym for St. Lawrence Manufacturing.[5] SLM purchased Kevin Sports Toys International Inc. (the maker of the Wayne Gretzky NHL hockey game), Norca Industries Inc. (a plastic toy manufacturer of such products as swimming pools, sleds, and sandboxes), and Innova-Dex Sports Inc. of Montreal (a bicycle helmet manufacturer).[5]

SLM filed for Chapter 11 bankruptcy protection in 1995, selling off Buddy L and the SLM Fitness equipment business.[5] The company emerged from bankruptcy protection in 1997 and reorganized.[5] The company acquired Montreal-based Sports Holdings, Inc, in 1998, and became the world's top producer of hockey merchandise[5] adding the brands Koho, Titan, Jofa, Canadien and Heaton. Titan and Canadien were well-known brands of wooden hockey sticks in the 1980s and 1990s, with Wayne Gretzky having used the Titan 2020 while playing with the Edmonton Oilers. Heaton was known for its goaltending equipment, which was used for years by Martin Brodeur as well as many other NHL goaltenders.

In 1999, SLM was renamed The Hockey Company.[5]

Reebok and Adidas ownership, 2004–2017

In June 2004, Reebok purchased The Hockey Company.[6] All brands other than the CCM brand were retired and Reebok introduced its own RBK Hockey gear, later to be rebranded as Reebok Hockey.[7] Reebok in turn was acquired by Adidas in 2005.

In the fall of 2013, Adidas created a new goaltending equipment line under the CCM brand name.[8] Beginning in 2015, Adidas began phasing out the Reebok name from their hockey equipment lines, by creating equivalent or similar product lines under the CCM name.

Birch Hill ownership, 2017–present

In 2017, Adidas sold its hockey operations, where were held by Sport Maska Inc., to a Canadian private equity firm, Birch Hill Equity Partners, for around $100 million.[9] In 2018 CCM hired a new CEO, Rick Blackshaw. Blackshaw told the media that "We have some nice momentum. We're seeking to make investment in product and product innovation and the brand.[10]

As of June 2021, the newly appointed CEO by Birch Hill Equity Partners is Marrouane Nabih.[11]

Products and marketing

CCM manufactures a wide range of ice hockey equipment at all price points, from recreational to professional. One major rival is Bauer Hockey. CCM is one of the official licensees, sponsors, and on-ice suppliers of hockey equipment for the National Hockey League (NHL) until 2014. CCM has changed its logo multiple times but use all three.

NHL player George Parsons was forced to retire due to a career-ending eye injury in 1939.[12] He then became involved with CCM hockey, helping to develop helmets and facial protection which would be safer for players. By early 1976, CCM had developed a hockey helmet complete with eye and face shield and lower face protector that was both approved by the Canadian Standards Association and endorsed by the Canadian Amateur Hockey Association.[13]

Main endorsers of CCM players gear include Sidney Crosby, Alexander Ovechkin, Patrice Bergeron, Nathan MacKinnon, and Connor McDavid.

In recent decades, CCM has been one of the most used goalie pads in the NHL. This popularity was in large part due to CCM's partnership with Quebec-based goalie equipment company Équipements de gardien de but (EGB) (name stylized as 'Lefevre on products and marketing materials), a family business that began making hockey equipment in the 1970s.[14] Some notable goalies that used CCM were Marc-André Fleury and Carey Price. During 2020 CCM and Lefebvre decided to end their partnership. Today CCM offers the Extreme Flex, Axis, and the youth YT Flex goalie products.[15]

Lineage and brands

When Reebok purchased The Hockey Company in 2004, the business included an assemblage of brands that had been agglomerated via two companies, Sport Maska and Sports Holdings. During the Reebok/Adidas ownership, Sport Maska was retained as a subsidiary company with ownership of the full group of brands. Although Sport Maska produces CCM-branded products primarily, it also sells equipment and apparel occasionally under other brand names in the portfolio.

  • The Hockey Company (formerly SLM International Inc.)
    • Sport Maska Inc.
      • CCM
    • Sports Holdings Corp. (formerly Karhu Canada Inc.)

See also

References

  1. ^ "CCM Light Delivery: A Thousand Variations on a Theme – Canada Science and Technology Museum". Archived from the original on 18 November 2005. Retrieved 18 December 2005.
  2. ^ "The story of CCM: Weston plant created much more than bikes and skates", Toronto Star, 24 July 2011
  3. ^ About Us: CCM's Roots on CCM Hockey website (archived, 29 May 2010)
  4. ^ "CCM accepts offer for operating assets," Globe and Mail (22 December 1982), B2.
  5. ^ a b c d e f g The Hockey Company -- Company History, Funding Universe (retrieved 15 September 2010)
  6. ^ "Reebok to buy CCM, Jofar, Koho brands".
  7. ^ "Reebok to buy CCM, Jofa, Koho brands".
  8. ^ "Canadiens' Carey Price Unveils New CCM Goalie Gear on Twitter | InGoal Magazine".
  9. ^ Adidas laces up $100M hockey brand sale by Josh Kosman, 20 July 2017
  10. ^ Hockey goods giant CCM gets new captain at the helm by Gregory Todaro on CBC Canada, 10 March 2018
  11. ^ Kennedy, Ryan (4 June 2021). "Changes at CCM Adds Intrigue in the Hockey Industry". The Hockey News. Retrieved 1 March 2024.
  12. ^ "George Parsons". Legends of Hockey. Retrieved 21 December 2017.
  13. ^ "George Henry Parsons Bio". CCM Vintage. 26 January 2015. Retrieved 21 December 2017.
  14. ^ ICI.Radio-Canada.ca, Zone Sports- (2 January 2020). "Le monde des gardiens change : les Lefebvre remontent en selle!". Radio-Canada.ca (in Canadian French). Retrieved 15 January 2021.
  15. ^ “CCM Goalie Series”, CCM Hockey

External links